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Recent Blog Posts
Apple iOS 7 Commercial (?)
The Setup Sometimes you just need a quickie project to stay sharp. That's what this was. A few weeks ago, my bud and long time Internet boyfriend Matt Jeppsen announced: "Hey, I'm coming to town and I'll have these new Schneider Xenon lenses with me. Want to shoot something?" I said, "Sure!" And then proceeded to pitch an idea that involved 20 actors, a closed street, choreography, a 20-ft panda bear puppet, and an f14 flyover. Jeppsen replied, "How about something we can shoot in half a day? We're on vacation after all." I assume this response was due to his hatred of pandas (true, ask him), but I felt he had a point. I ...
Clients! How to Give Better Critiques
Before you criticize someone, you should walk a mile in their shoes. That way when you criticize them, you are a mile away from them and you have their shoes. - Jack Handey (My writery friend Kallie Markle and I co-wrote this note) Dear Clients, Let’s talk about FEEDBACK. No, not the kind you hear in a movie when someone taps a microphone, the kind that you, clients, give when reviewing your Creative’s work. We want to help you give more constructive critiques. Why? Because proper feedback leads to happy Creatives, and happy Creatives do better work, which makes you look good. Unfortunately the opposite is also true. Over the years we have received some truly ...
Pure Intensity Training
PIT Las Vegas - Director's Cut from Jesse Rosten on Vimeo. Wow is this really my first post of 2013? For shame, Jesse. In my defense, I've been a bit busy - with projects like this! (OMG best segue ever) The snippet I'm sharing here is the opener to a longer video about a fitness class called Pure Intensity Training. Here's a quick breakdown of some of the decisions I made (lighting, framerates, editing, music) that lead to this particular look and feel. Overall Direction: The class is aptly named. Pure Intensity Training IS intense. While it can accommodate anyone from beginner to elite athlete, there's no escaping the fact that this class ...
Stella’s Xmas Adventure
There was wine involved in the hatching of this idea. So it's only fitting that this film was paired with a little bit of cheese. What can I say? I'm a softie for this dog. Here's a picture from the wrap party with our enormous cast and crew. Looking forward to working with this talented actress again even if she is a little bitch. ...
December 20th, 2012 | 5 Comments | Trackback
Moto Euro 2012
I spent last October zipping around Europe with my significantly lovely other on a pair of motorcycles. We did the Europe sampler: Germany, Switzerland, a corner of France, Northern Italy, and Austria. It was my first time in Europe and I was thrilled to do it on two wheels. I wanted to create something different with this video (in addition to not spending too much time shooting on vacation). My goal was to combine the inherent nostalgia of photographs with the storytelling power of motion and sound. The result is a unique look at our trip that might induce seizures. UPDATE: Technical details are boring. Nevertheless, this video is a little unique ...
December 11th, 2012 | 5 Comments | Trackback