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Clients! How to Give Better Critiques

Clients! How to Give Better Critiques

Before you criticize someone, you should walk a mile in their shoes. That way when you criticize them, you are a mile away from them and you have their shoes. - Jack Handey (My writery friend Kallie Markle and I co-wrote this note) Dear Clients, Let’s talk about FEEDBACK. No, not the kind you hear in a movie when someone taps a microphone, the kind that you, clients, give when reviewing your Creative’s work. We want to help you give more constructive critiques. Why? Because proper feedback leads to happy Creatives, and happy Creatives do better work, which makes you look good. Unfortunately the opposite is also true. Over the years we have received some truly ...

Pure Intensity Training

Pure Intensity Training

PIT Las Vegas - Director's Cut from Jesse Rosten on Vimeo. Wow is this really my first post of 2013? For shame, Jesse. In my defense, I've been a bit busy - with projects like this! (OMG best segue ever) The snippet I'm sharing here is the opener to a longer video about a fitness class called Pure Intensity Training. Here's a quick breakdown of some of the decisions I made (lighting, framerates, editing, music) that lead to this particular look and feel. Overall Direction: The class is aptly named. Pure Intensity Training IS intense. While it can accommodate anyone from beginner to elite athlete, there's no escaping the fact that this class ...

Stella’s Xmas Adventure

Stella’s Xmas Adventure

There was wine involved in the hatching of this idea. So it's only fitting that this film was paired with a little bit of cheese. What can I say? I'm a softie for this dog. Here's a picture from the wrap party with our enormous cast and crew. Looking forward to working with this talented actress again even if she is a little bitch. ...

Moto Euro 2012

Moto Euro 2012

I spent last October zipping around Europe with my significantly lovely other on a pair of motorcycles. We did the Europe sampler: Germany, Switzerland, a corner of France, Northern Italy, and Austria. It was my first time in Europe and I was thrilled to do it on two wheels. I wanted to create something different with this video (in addition to not spending too much time shooting on vacation). My goal was to combine the inherent nostalgia of photographs with the storytelling power of motion and sound. The result is a unique look at our trip that might induce seizures. UPDATE: Technical details are boring. Nevertheless, this video is a little unique ...

Teach Me How To Brushy

Teach Me How To Brushy

Hi. Watch this fun lil' PSA I directed for Oregon Dental Association. It's got hip-hop, dancing kids, and oversized toothbrushes. What more could you ask for? I know, right!? Honored to work with the mos deft Grady Britton to produce this. Brush yo' TEEFS! ...

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