Posts Tagged ‘video’
Apple iOS 7 Commercial (?)
The Setup Sometimes you just need a quickie project to stay sharp. That's what this was. A few weeks ago, my bud and long time Internet boyfriend Matt Jeppsen announced: "Hey, I'm coming to town and I'll have these new Schneider Xenon lenses with me. Want to shoot something?" I said, "Sure!" And then proceeded to pitch an idea that involved 20 actors, a closed street, choreography, a 20-ft panda bear puppet, and an f14 flyover. Jeppsen replied, "How about something we can shoot in half a day? We're on vacation after all." I assume this response was due to his hatred of pandas (true, ask him), but I felt he had a point. I ...
Pure Intensity Training
PIT Las Vegas - Director's Cut from Jesse Rosten on Vimeo. Wow is this really my first post of 2013? For shame, Jesse. In my defense, I've been a bit busy - with projects like this! (OMG best segue ever) The snippet I'm sharing here is the opener to a longer video about a fitness class called Pure Intensity Training. Here's a quick breakdown of some of the decisions I made (lighting, framerates, editing, music) that lead to this particular look and feel. Overall Direction: The class is aptly named. Pure Intensity Training IS intense. While it can accommodate anyone from beginner to elite athlete, there's no escaping the fact that this class ...
Stella’s Xmas Adventure
There was wine involved in the hatching of this idea. So it's only fitting that this film was paired with a little bit of cheese. What can I say? I'm a softie for this dog. Here's a picture from the wrap party with our enormous cast and crew. Looking forward to working with this talented actress again even if she is a little bitch. ...
December 20th, 2012 | 5 Comments | Trackback | Tags: dog, film, video
Moto Euro 2012
I spent last October zipping around Europe with my significantly lovely other on a pair of motorcycles. We did the Europe sampler: Germany, Switzerland, a corner of France, Northern Italy, and Austria. It was my first time in Europe and I was thrilled to do it on two wheels. I wanted to create something different with this video (in addition to not spending too much time shooting on vacation). My goal was to combine the inherent nostalgia of photographs with the storytelling power of motion and sound. The result is a unique look at our trip that might induce seizures. UPDATE: Technical details are boring. Nevertheless, this video is a little unique ...
December 11th, 2012 | 5 Comments | Trackback | Tags: gopro, iPhone, musings, stuff I use, video
High Speed w/ Photron
A few months ago, I did a shoot with the Photron BC2 high speed camera. Wanted to share some thoughts on the whole process in case any of you are "hi-curious" about high frame rates. Here's the full :60 "Director's Cut": . . Big ups to Derek Sine for shooting some behind-the-scenes footage. The Creative Win-River Casino was looking to launch a campaign that took them back to their roots to connect with their core audience, the gamers. Now, if you've seen a casino ad before, you know they typically feature people who look nothing like casino regulars. When was the last time you visited a casino on a Tuesday afternoon and saw a group ...
May 9th, 2011 | 9 Comments | Trackback | Tags: commercial, photron, video
Tone Mapping Video
Let's talk about HDR. If you don't know what HDR is, congratulations. Clearly you live in the real world and don't spend much time online. Bring yourself up to speed by doing a quick search for the tag "HDR" on Flickr; you'll find thousands of examples. Some of them are good, a lot of them are not so good. HDR is like the Sarah Palin of photo techniques, you either love it, or you hate it. Either way, it's possible that your passion is misplaced. You see, HDR is not the culprit, it's what you do with the HDR that creates the love-it-hate-it images. First let's define some terms. HDR means "high ...
Rock Stars of Gastroenterology
There's nothing sexy about gastroenterology, until now. Wanted to share a lil' project I created under the guidance of agency hotness Grady Britton from Portland, Oregon. Grady is chocked full of good people and good ideas. Their copywriting is so sharp (crowd: How sharp is it?) I had to wear protective goggles while editing. March is colon cancer awareness month and this video is part of the microsite screeningisbelieving.com. Check it out. Get screened. Be alive. Here's the FAQ for the technical stuff. Camera: Red One MX for easier overcranking. Lighting: 2 Kino 4banks and a few fresnels. Crew: Myself, Lyn, Keaten Abbott, and Patrick Eggert (thanks, guys) Post: 1080p masters from Redcine edited in FCP. ...
March 9th, 2011 | 5 Comments | Trackback | Tags: agency, Red, video
Growing is Forever
I have a deep affection for the Redwood forests of Northern California. This is my best attempt to capture the reverence I feel when in the presence of these slumbering giants. My friend Kallie wrote this after our group's annual camping trip to the coast. The words were too beautiful to ignore. ...
Stella’s Adventure
Presenting the continuing adventures of our wee beastie, Stella. We shot this about 6 months ago for Sunset Magazine and have been keeping it on the down low while they used it internally. Excited to finally share. Quick backstory: through the power of the Internets, Sunset Magazine (West Coast Lifestyle Magazine) found last year's day-in-the-life flick of Stella and wanted something similar. The goal was to showcase a particular pet-friendly road trip in Northern California and Stella was just the dog for the job. Since Stella responds best to her owners, I decided it would be most effective for Lyn and I to be out in front of the camera for ...
Spot Secrets
My first job out of college was working as an editor for a local TV station. Well, technically, my first official job was a short stint working the make up counter at Walgreens, but that's another story for another time. I didn't work at the TV station very long either. I quickly learned that the employee-employer model wasn't my cup of tea and struck out on my own after a few months. But the experience was enlightening. I got to see how the station made TV commercials. Granted, the spots were quite awful. Picture your typical schlock pitching used cars, law firms, and furniture stores, but they were commercials none-the-less. And ...
December 13th, 2010 | 5 Comments | Trackback | Tags: BTS, mograph, stuff I use, video
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