Posts Tagged ‘video’
High Speed w/ Photron
A few months ago, I did a shoot with the Photron BC2 high speed camera. Wanted to share some thoughts on the whole process in case any of you are "hi-curious" about high frame rates. Here's the full :60 "Director's Cut": . . Big ups to Derek Sine for shooting some behind-the-scenes footage. The Creative Win-River Casino was looking to launch a campaign that took them back to their roots to connect with their core audience, the gamers. Now, if you've seen a casino ad before, you know they typically feature people who look nothing like casino regulars. When was the last time you visited a casino on a Tuesday afternoon and saw a group ...
May 9th, 2011 | 6 Comments | Trackback | Tags: commercial, photron, video
Tone Mapping Video
Let's talk about HDR. If you don't know what HDR is, congratulations. Clearly you live in the real world and don't spend much time online. Bring yourself up to speed by doing a quick search for the tag "HDR" on Flickr; you'll find thousands of examples. Some of them are good, a lot of them are not so good. HDR is like the Sarah Palin of photo techniques, you either love it, or you hate it. Either way, it's possible that your passion is misplaced. You see, HDR is not the culprit, it's what you do with the HDR that creates the love-it-hate-it images. First let's define some terms. HDR means "high ...
Rock Stars of Gastroenterology
There's nothing sexy about gastroenterology, until now. Wanted to share a lil' project I created under the guidance of agency hotness Grady Britton from Portland, Oregon. Grady is chocked full of good people and good ideas. Their copywriting is so sharp (crowd: How sharp is it?) I had to wear protective goggles while editing. March is colon cancer awareness month and this video is part of the microsite screeningisbelieving.com. Check it out. Get screened. Be alive. Here's the FAQ for the technical stuff. Camera: Red One MX for easier overcranking. Lighting: 2 Kino 4banks and a few fresnels. Crew: Myself, Lyn, Keaten Abbott, and Patrick Eggert (thanks, guys) Post: 1080p masters from Redcine edited in FCP. ...
March 9th, 2011 | 5 Comments | Trackback | Tags: agency, Red, video
Growing is Forever
I have a deep affection for the Redwood forests of Northern California. This is my best attempt to capture the reverence I feel when in the presence of these slumbering giants. My friend Kallie wrote this after our group's annual camping trip to the coast. The words were too beautiful to ignore. ...
Stella’s Adventure
Presenting the continuing adventures of our wee beastie, Stella. We shot this about 6 months ago for Sunset Magazine and have been keeping it on the down low while they used it internally. Excited to finally share. Quick backstory: through the power of the Internets, Sunset Magazine (West Coast Lifestyle Magazine) found last year's day-in-the-life flick of Stella and wanted something similar. The goal was to showcase a particular pet-friendly road trip in Northern California and Stella was just the dog for the job. Since Stella responds best to her owners, I decided it would be most effective for Lyn and I to be out in front of the camera for ...
Spot Secrets
My first job out of college was working as an editor for a local TV station. Well, technically, my first official job was a short stint working the make up counter at Walgreens, but that's another story for another time. I didn't work at the TV station very long either. I quickly learned that the employee-employer model wasn't my cup of tea and struck out on my own after a few months. But the experience was enlightening. I got to see how the station made TV commercials. Granted, the spots were quite awful. Picture your typical schlock pitching used cars, law firms, and furniture stores, but they were commercials none-the-less. And ...
December 13th, 2010 | 5 Comments | Trackback | Tags: BTS, mograph, stuff I use, video
Enjoy Magazine Spot
Here's a :15 spot I recently finished for local lifestyle magazine, Enjoy. This is the first of a series of seasonal spots that we'll create throughout the year. The goal was to find a creative and simple way to showcase the Enjoy aesthetic while capturing the "emotional content" of the magazine. My solution was to recreate a moving version of a typical Enjoy magazine cover. It's a little different than moving covers I've done in the past. This is more like a "cover shot prequel" - a look into the life of the cover before it was a cover. Now the cover not only has a backstory, but a reason for existing. ...
October 15th, 2010 | 2 Comments | Trackback | Tags: 5DMKII, commercial, Glidecam, vertical, video
iPad + Velcro
Two of mankind's greatest inventions, together at last. Note: this is an exploration of what is possible, not necessarily what is practical. Tweet from the street at your own risk! iPad Version Here ...
iPad Shopping
I wish I could say I was writing this post on an iPad. Alas, the Apple Fairy has yet to bequeath unto me the "ultimate mobile multimedia device" (Job's words, not mine). But instead of sitting around pining over my iPadlessness, I've decided to mock up another iPad "experience." I'm not going to say much about this one since it's pretty self explanatory. Combine the convenience of shopping online with the familiartiy of a print layout. Sprinkle in a dash of novelty in the form of "living portraits" and wrap the whole thing up in a sleek, hand held device. I think this could be an interesting way to shop. The ...
Stop Motion, Stop
I've been itching to try some stop motion lately and luckily found a project that seemed suited to the technique. Here is a TVC I created for a women's health fair event (sidenote: TVC is industry-speak for "television commercial"). The challenge was to visually show a connection between "health, fitness, and fashion." Shooting stop motion allowed for some creative transitions that helped tie the three themes together. Notice there are no cuts in this spot. And now some technical details. We shot this on a blue paper backdrop. It was lit with a couple of kino four-banks from the front. I went with hot lights instead of strobes to eliminate any potential ...
April 20th, 2010 | Comment | Trackback | Tags: BTS, commercial, lighting, MKII, photography, video
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