Posts Tagged ‘vertical’

Enjoy Magazine Spot

Enjoy Magazine Spot

Here's a :15 spot I recently finished for local lifestyle magazine, Enjoy. This is the first of a series of seasonal spots that we'll create throughout the year. The goal was to find a creative and simple way to showcase the Enjoy aesthetic while capturing the "emotional content" of the magazine. My solution was to recreate a moving version of a typical Enjoy magazine cover. It's a little different than moving covers I've done in the past. This is more like a "cover shot prequel" - a look into the life of the cover before it was a cover. Now the cover not only has a backstory, but a reason for existing. ...

October 15th, 2010 | 2 Comments | Trackback | Tags: , , , ,

iPad Shopping

iPad Shopping

I wish I could say I was writing this post on an iPad. Alas, the Apple Fairy has yet to bequeath unto me the "ultimate mobile multimedia device" (Job's words, not mine). But instead of sitting around pining over my iPadlessness, I've decided to mock up another iPad "experience." I'm not going to say much about this one since it's pretty self explanatory. Combine the convenience of shopping online with the familiartiy of a print layout. Sprinkle in a dash of novelty in the form of "living portraits" and wrap the whole thing up in a sleek, hand held device. I think this could be an interesting way to shop. The ...

April 26th, 2010 | 18 Comments | Trackback | Tags: , , , ,

Going Vertical

Going Vertical

The iPad is on its way and the HP Slate is not far behind. I am equal parts excited and terrified to see how these devices will change the way we consume media (hint: revolution). Already we're seeing publishers and advertisers flock to the iPad. Many magazines that have been print-only since their existence now have the opportunity to immerse their readers in interactive video, sound, and motion. So, if you shoot video, how can you prepare for this brave new world? Get yourself an L-bracket. I'll explain. Traditionally, books and magazines are in a portrait orientation and film and TV are landscape. You don't read books on your TV and you ...

March 26th, 2010 | 45 Comments | Trackback | Tags: , ,