PIT Las Vegas - Director's Cut from Jesse Rosten on Vimeo. Wow is this really my first post of 2013? For shame, Jesse. In my defense, I've been a bit busy - with projects like this! (OMG best segue ever) The snippet I'm sharing here is the opener to a longer video about a fitness class called Pure Intensity Training. Here's a quick breakdown of some of the decisions I made (lighting, framerates, editing, music) that lead to this particular look and feel. Overall Direction: The class is aptly named. Pure Intensity Training IS intense. While it can accommodate anyone from beginner to elite athlete, there's no escaping the fact that this class ...
There's nothing sexy about gastroenterology, until now. Wanted to share a lil' project I created under the guidance of agency hotness Grady Britton from Portland, Oregon. Grady is chocked full of good people and good ideas. Their copywriting is so sharp (crowd: How sharp is it?) I had to wear protective goggles while editing. March is colon cancer awareness month and this video is part of the microsite screeningisbelieving.com. Check it out. Get screened. Be alive. Here's the FAQ for the technical stuff. Camera: Red One MX for easier overcranking. Lighting: 2 Kino 4banks and a few fresnels. Crew: Myself, Lyn, Keaten Abbott, and Patrick Eggert (thanks, guys) Post: 1080p masters from Redcine edited in FCP. ...
March 9th, 2011 | 5 Comments | Trackback | Tags: agency, Red, video
I have a deep affection for the Redwood forests of Northern California. This is my best attempt to capture the reverence I feel when in the presence of these slumbering giants. My friend Kallie wrote this after our group's annual camping trip to the coast. The words were too beautiful to ignore. ...
I wish I could say I was writing this post on an iPad. Alas, the Apple Fairy has yet to bequeath unto me the "ultimate mobile multimedia device" (Job's words, not mine). But instead of sitting around pining over my iPadlessness, I've decided to mock up another iPad "experience." I'm not going to say much about this one since it's pretty self explanatory. Combine the convenience of shopping online with the familiartiy of a print layout. Sprinkle in a dash of novelty in the form of "living portraits" and wrap the whole thing up in a sleek, hand held device. I think this could be an interesting way to shop. The ...
The iPad is on its way and the HP Slate is not far behind. I am equal parts excited and terrified to see how these devices will change the way we consume media (hint: revolution). Already we're seeing publishers and advertisers flock to the iPad. Many magazines that have been print-only since their existence now have the opportunity to immerse their readers in interactive video, sound, and motion. So, if you shoot video, how can you prepare for this brave new world? Get yourself an L-bracket. I'll explain. Traditionally, books and magazines are in a portrait orientation and film and TV are landscape. You don't read books on your TV and you ...
March 26th, 2010 | 45 Comments | Trackback | Tags: Red, vertical, video
I'm working on a personal project right now about the costal Redwoods. After spending two days deep in the jurassic mists I started to get a little stir crazy. You ever feel like raptors are watching your every move? In addition to almost twisting my ankle falling off this tree, I think I really scared two old ladies that were walking up the trail behind the camera. There, now no one can say I take myself too seriously. Enjoy the buffoonary. ...
March 23rd, 2010 | 7 Comments | Trackback | Tags: BTS, Red, video
Last spot in the Better to Play series. I just watched all four back-to-back and I must say I'm pleased with their consistency. Yay for branding. This spot was shot on Red and posted in FCP with some help from Magic Bullet and After Effects (for the motion graphics). I'm pretty sure the idea for this spot came from an episode of Arrested Development. RIP Arrested Development. We'll always have the banana stand. ...
January 12th, 2010 | 1 Comment | Trackback | Tags: commercial, Red, video
Last month Lyn and I jumped down to Santa Rosa to film Levi Leipheimer's Gran Fondo. I know what you're thinking, "What the heck is a gran fondo?" Well, according to levisgranfondo.com, it is a "long distance, mass-participation cycling event – not a race." There, now you know. I must say it was a grand gran fondo. The course wound its way through deep, dark forests and across golden hillsides. The standard practice for covering cycling events is from the back of a motorcycle, or from a helicopter. Luckily, we had both. Carl Burchfiel, our fearless leader, wrestled a fully-kitted Red inside a tiny chopper while Lyn and I took the motos. ...
November 13th, 2009 | 5 Comments | Trackback | Tags: Red, video
Canon 100mm Macro + Red One. Yes, I hate these things too, but I love to hate them. Working with this guy for about an hour emptied my adrenal glands. Definitely will need a spider wrangler next time. The spider was either sitting completely motionless, or scampering away off the table. That made me think that a subject like this would work really well for a "living photograph." Click the pic to see what I mean. ...
I shot this footage last December at the US Grand Prix of Cyclocross in Portland, Oregon. My buddy Chris was racing and I figured this would be a great way to try out the new Birger mount. After shooting for about a year with only the Red 18-50mm, it was pretty liberating to start shooting with some different focal lengths via Birger and EOS glass. This footage has been sitting on my hard drive for the last 8 months and I finally got around to editing some clips together. This is not meant to be anything more than a camera test so don't look too closely for ...
August 3rd, 2009 | 4 Comments | Trackback | Tags: camera test, Red, video