I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.
This commercial isn’t real, and neither are society’s standards of beauty.
Script Consultant – Kallie Markle
3D Renders – Paul Conigliaro
Make Up – Anna Brown, Michelle Gallagher
Hair – Joanna Shea
Production Coordinator – Lyn Rosten
1st Cam – Tyler Faires
Gear Guru – Derek Sine
Voice Artist – Molly Jenson
I have a deep affection for the Redwood forests of Northern California. This is my best attempt to capture the reverence I feel when in the presence of these slumbering giants. My friend Kallie wrote this after our group’s annual camping trip to the coast. The words were too beautiful to ignore.
Ever wonder how abandoned shopping carts end up where they do? Me too.
Written & Directed by Jesse Rosten
Music by Peter Lance
The idea for this film was hatched a few years ago. Lyn and I were driving through town and had Radiohead’s OK Computer on the CD player. As we drove by an empty parking lot, we happened to notice a shopping cart looking rather lost and disheveled. This visual, combined with Yorke’s longing melodies, had us both feeling like we were experiencing something dramatic and cinematic. So, naturally, we started laughing. The next few minutes were spent joking about “the little cart that could.” “Wouldn’t that be funny if…” “He’s got the heart of a champion.” Fast forward a few years and we hadn’t forgotten about the cart. When I learned that my hometown was hosting a film festival to showcase local talent, the idea of the shopping cart resurfaced. Can’t get shown up on your home court, right? A few beers with friends and many script revisions later and we had a story.
The film was shot with no budget, over a few weeks. The question I get asked the most is, “how did you get the cart to move?” Simple. String. Ugly Braid 40lbs test fishing line to be exact. We went through several brands before we found one that didn’t show too much on screen. Even so, when shooting at 4k it’s hard to hide anything and I ended up having to comp the string out of a few of the shots. Big thanks to Derek and Lyn for all their hard work on the production. Also, this film wouldn’t be what it is without the beautiful music composed by Peter Lance.
Please enjoy the film and don’t hesitate to ask (in the comments section) if you have any questions. For the tech-heads, this was shot on a Red One with Canon EOS lenses via the Birger lens mount.