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	<title>Jesse Rosten &#187; creativity</title>
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	<link>http://jesserosten.com</link>
	<description>I am a filmmaker. I tell stories.</description>
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		<title>Vision in Motion eBook</title>
		<link>http://jesserosten.com/2010/vision-in-motion-ebook</link>
		<comments>http://jesserosten.com/2010/vision-in-motion-ebook#comments</comments>
		<pubDate>Mon, 19 Jul 2010 19:45:07 +0000</pubDate>
		<dc:creator>jesse</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[stuff I use]]></category>

		<guid isPermaLink="false">http://jesserosten.com/?p=1393</guid>
		<description><![CDATA[If you&#8217;ve purchased a DSLR within the last year, there&#8217;s a good chance that your camera also shoots video. With the push of one little button, photographers now have the option to bring their photos to life, to add motion and sound, to create a dynamic story with their cameras. It&#8217;s great to have options, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1395" title="motion-product" src="http://jesserosten.com/wordpress/wp-content/uploads/2010/07/motion-product.jpg" alt="motion-product" width="350" height="462" /></a></a>If you&#8217;ve purchased a DSLR within the last year, there&#8217;s a good chance that your camera also shoots video. With the push of one little button, photographers now have the option to bring their photos to life, to add motion and sound, to create a <em>dynamic</em> story with their cameras. It&#8217;s great to have options, but as the saying goes, mo&#8217; options, mo&#8217; problems.</p>
<p>If you&#8217;ve been wondering how the heck to transition from shooting stills to shooting motion, might I suggest a little reading &#8211; <a href="http://www.craftandvision.com/books/vision-in-motion.html">Vision in Motion: A Photographer&#8217;s Introduction to Digital Video</a>. This wonderful resource was written by none other than filmmaker, photographer, and friend <a href="http://trevormeier.com/">Trevor Meier</a>.</p>
<p>So what&#8217;s in the eBook? Well, I&#8217;ll tell you what&#8217;s NOT in the book. This is not a step-by-step gear guide. Pixel peepers look elsewhere. As the title suggests, VISION IN MOTION is about <em>vision</em>. Trevor suggests ways to help you find your vision and the best practices for communicating that vision through the medium of motion. Don&#8217;t underestimate the importance of vision. In both photography and cinematography, you need a vision, you need a direction. But the added complexity of <em>time </em>when shooting motion makes vision crucial. Motion implies movement and time implies change. If your characters aren&#8217;t moving toward some goal and changing over time, then you&#8217;ve got a story about&#8230;well, nothing. You&#8217;ve got to have a vision. This book will help you discover yours.</p>
<p>But the eBook is not all theory. There&#8217;s some technical talk, too.  If you&#8217;re coming from a photographic background, there&#8217;s new lingo and techniques to learn. For example, in photography you can use shutter speed to control exposure. Video is different. Try shooting a whole film with the shutter at 1/8000 and see how long before your audience walks out. If you don&#8217;t know why this is a bad idea, you need to read this eBook.</p>
<p>Check it out here: <a href="http://www.craftandvision.com/books/vision-in-motion.html">VISION IN MOTION.</a> You might even see a familiar face or two in the pictures!</p>
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		<title>Art &amp; Science</title>
		<link>http://jesserosten.com/2010/art-science</link>
		<comments>http://jesserosten.com/2010/art-science#comments</comments>
		<pubDate>Mon, 08 Mar 2010 01:26:57 +0000</pubDate>
		<dc:creator>jesse</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[musings]]></category>

		<guid isPermaLink="false">http://jesserosten.com/?p=1152</guid>
		<description><![CDATA[I&#8217;ve been thinking a lot lately about the relationship between Art and Science. Below are a few over-simplified and rambling thoughts on the topic. 
Art and Science
When I was a kid I was fascinated by bugs. Something about their alien-like bodies and bizarre behaviors captured my curiosity. I would wander around outside turning over rocks [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://jesserosten.com/wordpress/wp-content/uploads/2010/03/008ins.jpeg" rel="shadowbox[post-1152];player=img;"><img class="alignleft size-full wp-image-1154" title="008ins" src="http://jesserosten.com/wordpress/wp-content/uploads/2010/03/008ins.jpeg" alt="008ins" width="334" height="448" /></a>I&#8217;ve been thinking a lot lately about the relationship between Art and Science. Below are a few over-simplified and rambling thoughts on the topic. </p>
<p><strong>Art and Science<br />
</strong>When I was a kid I was fascinated by bugs. Something about their alien-like bodies and bizarre behaviors captured my curiosity. I would wander around outside turning over rocks to see what new googly-eyed or slimy specimen I could discover. I collected them, anesthetized and skewered them with mounting pins. I kept my six-legged treasures in an oversized Sees Candy box lined with styrofoam. Yes, I was that creepy kid depicted in all the Far Side cartoons. I was sure that when I grew up, I wanted to be an entymologist, paleontologist, archeologist, or meteorologist (anything that ended in &#8220;gist&#8221; would have been fine with me). It wasn&#8217;t until I picked up a camera in highschool (in order to photograph bugs) that I started my love affair with visual arts. When choosing a major in university, I felt like I had to decide between two paths, Art or Science. I didn&#8217;t realize at the time that the two disciplines were so closely related.</p>
<p>Typically, Art and Science are thought of as polar opposites. On one side of the hall, the science geeks hang out and discuss computers, chemistry, mathematics, and chess club. Across the hall the art freaks lean against their lockers discussing band class, painting, indie films, and skinny jeans. What the kids don&#8217;t realize is, at the core, they&#8217;re really not that different. I think Art and Science are deeply entwined. I&#8217;ll explain&#8230;</p>
<p>It is impossible to create art without science. If you look back in history you&#8217;ll see that every artistic movement has followed some sort of scientific breakthrough in communication technology. There were no painters until someone invented paint. There were no poems before someone invented language. Even those primitive cave drawings would have been impossible without a cave-man writing stick and dinosaur ink. Art cannot exist without science because all art is <strong>made</strong> from, and with science. In the words of my favorite comedian, Demetri Martin, &#8220;Think about it.&#8221;</p>
<p>Now what about the flip side? Is there creativity within the discipline of Science? You bet your pocket protector there is! It takes a brilliant and clever mind to take seemingly disparate data and form a universal scientific theory. It&#8217;s not unlike Mozart (an artist, by the way) looking at a sheet of music and hearing the song in his head. Think about the great scientific discoveries in the modern era: the theory of relativity, the atom, space flight, vaccines, dinosaurs, the double helix, plate tectonics, Facebook &#8211;  some single mind had to be so insightful, so in tune with the &#8220;notes&#8221; that they were able to compose these wonderful symphonies of scientific discovery. Every scientific breakthrough is ripe with creative (and thus artistic) expression.  The act of discovery itself is a form of art.</p>
<p>Science and art have a very circular relationship. Art leads to Science, and Science begets Art. James Cameron is not a scientist, he&#8217;s a filmmaker. Yet Cameron had to personally develop the camera systems and workflow for his 3D epic &#8216;Avatar&#8217;. The tool for Cameron&#8217;s artistic expression did not yet exist; he had to invent it. He needed the science of filmmaking to catch up with his art of storytelling. Cameron&#8217;s art was the impetus for technological advancement, and, now that these 3D tools exist, no doubt they will be used to create more art. And the cycle continues.</p>
<p>Still with me? Good &#8217;cause here&#8217;s where I think it gets juicy. I believe that artists and scientists operate with the same goals in mind: <strong>to describe the world around them</strong>.  We are all human beings after all. We all have the desire to catalog, order, and describe our world. We just use different tools. Both artists and scientists have to be keenly perceptive and observant in order to describe and interpret reality. Now of course there are differences. A scientist would describe a sunset differently than a painter or photographer might. But their motivation is the same, they seek to understand. They are looking for truth. Science can describe why a sunset is red, and art can describe how that sunset makes us feel. I got into filmmaking because I wanted to understand more than just cameras, lenses, resolution, compression, and waveforms, I wanted to understand the emotional side, the story-telling side as well. I used to watch television and movies and wonder not only how a particular shot was done, but why it made me feel a certain way. The &#8220;how&#8221; is science, the &#8220;why&#8221; is art. And I use both &#8220;how&#8221; and &#8220;why&#8221; in every creative endeavor. </p>
<p>For me, the process of creating art is like running thousands of micro experiments in my mind. I&#8217;m constantly asking myself, &#8220;I wonder what would happen if I tried this?&#8221; The only way to find out is to run the experiment and analyze the results. Did the 85mm create empathy? Did the color red communicate urgency? Did that edit create excitement? If so, then can I create an &#8220;emotional theory&#8221; (for lack of a better term) surrounding that particular technique? The more micro experiments I perform, the more I learn about the craft, and the  greater my understanding of art (specifically filmmaking) becomes. Even though my job title doesn&#8217;t contain any variation on the &#8220;gist&#8221; suffix, I still get to be a mini-scientist. I&#8217;ve just traded a bunsen burner and a thermocycler for a camera and computer. </p>
<p>There&#8217;s no question in my mind that Art and Science are bedfellows. I don&#8217;t think we can have one without the other. Ultimately, their goal is the same: <strong>the search for truth</strong>, be it empirical or emotional, objective or subjective, absolute or relative. I&#8217;m a lot older now, but still looking for bugs, both real and imaginary.</p>
<p>p.s. Congratulations on making it through such a long post. Feel free to add your thoughts in the comments.</p>
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		<title>Hitchcock Mobile Storyboard App</title>
		<link>http://jesserosten.com/2009/hitchcock-mobile-storyboard-app</link>
		<comments>http://jesserosten.com/2009/hitchcock-mobile-storyboard-app#comments</comments>
		<pubDate>Fri, 21 Aug 2009 06:26:05 +0000</pubDate>
		<dc:creator>jesse</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[hitchcock]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://jesserosten.com/?p=687</guid>
		<description><![CDATA[
Storyboards are a valuable production tool, but creating them is such a pain. Why is it so hard? Well, filmmaking is hard, and when you storyboard you are essentially &#8220;writing&#8221; the visuals of your film. Many creative decisions come into play. You&#8217;re acting as director, director of photography, and editor all at once.  You&#8217;re deciding what [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://jesserosten.com/wordpress/wp-content/uploads/2009/08/hitchcocksmall.png" rel="shadowbox[post-687];player=img;"><img class="size-full wp-image-699 alignleft" title="hitchcocksmall" src="http://jesserosten.com/wordpress/wp-content/uploads/2009/08/hitchcocksmall.png" alt="hitchcocksmall" width="101" height="98" /></a></strong></p>
<p>Storyboards are a valuable production tool, but creating them is such a pain. Why is it so hard? Well, filmmaking is hard, and when you storyboard you are essentially &#8220;writing&#8221; the visuals of your film. Many creative decisions come into play. You&#8217;re acting as director, director of photography, and editor all at once.  You&#8217;re deciding what shots, with what lens, and in what order tell your story best. No easy task. And when you can&#8217;t draw your way out of a paper bag (like me), spontaneity and creativity gets stifled. Wondering what that shot might look like from a bird&#8217;s eye view? Sure, just give me&#8230;20, 30 minutes or so. And I&#8217;m going to need a couple more erasers. Enter Hitchcock (frame left).</p>
<p>Hitchcock is a mobile storyboarding application for the iPhone. Instead of tediously drawing each panel, you use photos. This is a no-brainer for me. I&#8217;m already using my iPhone camera for location scouting. Now I can have a working storyboard before even leaving the location. The process is simple. Launch the app and import photos via your photo library or shoot photos straight from the camera. Each picture becomes a &#8220;panel&#8221; in your finished board. You can rearrange panels, set their duration, add characters (silhouettes), add markup arrows and text, record audio, keyframe pans and zooms. Wow. But by far the best feature of this app is that it gives you an animatic of your board. At any point you can hit play and see how your shots cut together, complete with recorded audio and camera moves. This is an invaluable feature for anyone storyboarding with time constraints (like a :30 commercial spot for example). When you&#8217;re finished, you can export the whole thing to a PDF and email it to the client or crew.</p>
<p>Reasons to buy Hitchcock:</p>
<p style="padding-left: 30px;">1.  It&#8217;s Mobile. You never know when and where inspiration will strike.<br />
2.  It&#8217;s intuitive. If you know how to work your iPhone, you can work this app. I love the tactile feel of positioning characters and rearranging panels.<br />
3.  It&#8217;s cheap. If $20 is too much to spend on a tool that will likely enhance your creative process, well then maybe filmmaking isn&#8217;t your thing. Twenty bucks is how much I used to spend at Starbucks scribbling with a pencil for three hours trying to finish the shading on that upper lip.</p>
<p>A few things I&#8217;d love to see in the next version. An export-to-video feature so I can email myself the animatic. I don&#8217;t know how the guts of the iPhone work but I&#8217;m guessing this might be an OS limitation. Also, the ability to add a music bed would be sweet. </p>
<p>Here&#8217;s an example of a Hitchcock storyboard being turned into an actual spot. Check it:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=6204624&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://vimeo.com/moogaloop.swf?clip_id=6204624&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
 </p>
<p>This app is a valuable tool that every filmmaker should have. Do yourself, your productions, and your clients a favor and check it out.</p>
<p>Visit <a href="http://www.cinemek.com/">Cinemek.com</a> for more juicy info on Hitchcock.</p>
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		<title>New and Improved!</title>
		<link>http://jesserosten.com/2009/new-and-improved</link>
		<comments>http://jesserosten.com/2009/new-and-improved#comments</comments>
		<pubDate>Tue, 28 Jul 2009 19:47:10 +0000</pubDate>
		<dc:creator>jesse</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[musings]]></category>

		<guid isPermaLink="false">http://jesserosten.com/wordpress/?p=191</guid>
		<description><![CDATA[It&#8217;s been a long time a-comin&#8217; but the the new site is finally up and running.  Big props to The Mike for all his stellar design work.  Is there anything this guy can not do?  I submit that there is not.  He took Wordpress and bent it to his will like Moses parting [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #0000ee; text-decoration: none;"><a href="http://jesserosten.com/wordpress/wp-content/uploads/2009/07/new_sticker.png" rel="shadowbox[post-191];player=img;"><img class="size-full wp-image-428 alignright" title="new_sticker" src="http://jesserosten.com/wordpress/wp-content/uploads/2009/07/new_sticker.png" alt="new_sticker" width="200" height="213" /></a></span>It&#8217;s been a long time a-comin&#8217; but the the new site is finally up and running.  Big props to <a href="http://westsidecreative.com">The Mike</a> for all his stellar design work.  Is there anything this guy can not do?  I submit that there is not.  He took Wordpress and bent it to his will like Moses parting the Red Sea.  Or like that little kid in the Matrix that bent the spoon (there is no spoon).  The design is not quite finished so stay tuned for a homepage and some additional refining. <br />
I debated for awhile on how to break up the content of this site into categories.  The challenge is that I wear many hats &#8211; director, cinematographer, photographer, motion designer.  Most of the time, I&#8217;m wearing all those hats at once.  Aside from the obvious fashion faux pax this creates, it also contributes to my small identity crisis.  I know it&#8217;s cliche, but I really DON&#8217;T know what I want to be when I grow up.  I am, in fact, hoping that I never grow up but that&#8217;s another tangent for another time.  In the last few years I&#8217;ve learned two things about myself.  </p>
<p style="padding-left: 30px;">1. I love visual storytelling.  This can take on many forms, film, commercial, music video, photo, or animated piece.  </p>
<p style="padding-left: 30px;">2. I love light.  Light is, after all, what creates an image in the first place.  </p>
<p>It&#8217;s safe to say that this blog will most likely cover anything that falls under those two topics.  Which is a round-a-bout way of giving myself license to cover anything under the sun.  Feel free to RSS subscribe to the blog so you can be notified of new posts.  If you&#8217;re not using <a href="http://en.wikipedia.org/wiki/RSS">RSS</a> you are missing out.  Or you can stay up-to-date via Facebook or Twitter.  Thanks for stopping by.  And, hey, let&#8217;s be friends.</p>
<p>-Jesse</p>
<p>ps. I grabbed some of the more &#8220;industry related&#8221; content from the old blog and republished it here.  So while the blog is new, there are some entries from last year.</p>
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