Posts Tagged ‘commercial’

Stop Motion, Stop

Stop Motion, Stop

I've been itching to try some stop motion lately and luckily found a project that seemed suited to the technique. Here is a TVC I created for a women's health fair event (sidenote: TVC is industry-speak for "television commercial"). The challenge was to visually show a connection between "health, fitness, and fashion." Shooting stop motion allowed for some creative transitions that helped tie the three themes together. Notice there are no cuts in this spot. And now some technical details. We shot this on a blue paper backdrop. It was lit with a couple of kino four-banks from the front. I went with hot lights instead of strobes to eliminate any potential ...

April 20th, 2010 | Comment | Trackback | Tags: , , , , ,

Rolling Hills Casino – Bored Room

Rolling Hills Casino – Bored Room

Last spot in the Better to Play series. I just watched all four back-to-back and I must say I'm pleased with their consistency. Yay for branding. This spot was shot on Red and posted in FCP with some help from Magic Bullet and After Effects (for the motion graphics). I'm pretty sure the idea for this spot came from an episode of Arrested Development. RIP Arrested Development. We'll always have the banana stand. ...

January 12th, 2010 | 1 Comment | Trackback | Tags: , ,

Less is More

Less is More

I've been seeing a lot of motion graphic spots on TV lately that rely more on well designed graphics and less on dazzling motion. Figured that might be a good approach to this spot since I only had a few days to complete. Wish I could have spent more time on transitions between scenes but I like how it turned out thematically. ...

October 13th, 2009 | 3 Comments | Trackback | Tags: ,

Girls Club Screen Grab

Girls Club Screen Grab

Can you believe this is a frame grab from my video camera? Yeah, neither can I. I’m constantly amazed at what this camera can do if you feed and water it well. Please to enjoy the latest spot for Rolling Hills Casino Resort. Many thanks to Anna and Michelle our lovely make-up artists, James our choreographer, Derek the wonder PA, and, of course, Lyn who wrangled it all. I would also like to give an honorable mention to the 20mph winds that swept the greens all day and made it virtually impossible to pull off any of the pre-planned lighting setups. The final score was Wind: 1, 12X12 silk overhead: 0. ...

September 24th, 2008 | 1 Comment | Trackback | Tags: ,

Casino Club

Casino Club

I thought I'd post the latest spot we did for Casino Club - a local card room in Redding. This spot was shot a couple months ago before the greens were really...green. A little bit of color correction fixed that right up. Many thanks to Lyn who helped wrangle the golf balls on the roof. The best part about this shoot is that I got to say things like, "OK, camera's rolling... do you have any balls?" ...

April 25th, 2007 | Comment | Trackback | Tags: , ,