Posts Tagged ‘commercial’
Apple iOS 7 Commercial (?)
The Setup Sometimes you just need a quickie project to stay sharp. That's what this was. A few weeks ago, my bud and long time Internet boyfriend Matt Jeppsen announced: "Hey, I'm coming to town and I'll have these new Schneider Xenon lenses with me. Want to shoot something?" I said, "Sure!" And then proceeded to pitch an idea that involved 20 actors, a closed street, choreography, a 20-ft panda bear puppet, and an f14 flyover. Jeppsen replied, "How about something we can shoot in half a day? We're on vacation after all." I assume this response was due to his hatred of pandas (true, ask him), but I felt he had a point. I ...
Credit Union Mograph
I tell people I don't really do motion graphics anymore, but After Effects, I can't quit you! Awesome typography by Josh Markle. ...
June 1st, 2011 | 1 Comment | Trackback | Tags: after effects, commercial, mograph
High Speed w/ Photron
A few months ago, I did a shoot with the Photron BC2 high speed camera. Wanted to share some thoughts on the whole process in case any of you are "hi-curious" about high frame rates. Here's the full :60 "Director's Cut": . . Big ups to Derek Sine for shooting some behind-the-scenes footage. The Creative Win-River Casino was looking to launch a campaign that took them back to their roots to connect with their core audience, the gamers. Now, if you've seen a casino ad before, you know they typically feature people who look nothing like casino regulars. When was the last time you visited a casino on a Tuesday afternoon and saw a group ...
May 9th, 2011 | 9 Comments | Trackback | Tags: commercial, photron, video
Enjoy Magazine Spot
Here's a :15 spot I recently finished for local lifestyle magazine, Enjoy. This is the first of a series of seasonal spots that we'll create throughout the year. The goal was to find a creative and simple way to showcase the Enjoy aesthetic while capturing the "emotional content" of the magazine. My solution was to recreate a moving version of a typical Enjoy magazine cover. It's a little different than moving covers I've done in the past. This is more like a "cover shot prequel" - a look into the life of the cover before it was a cover. Now the cover not only has a backstory, but a reason for existing. ...
October 15th, 2010 | 2 Comments | Trackback | Tags: 5DMKII, commercial, Glidecam, vertical, video
Stop Motion, Stop
I've been itching to try some stop motion lately and luckily found a project that seemed suited to the technique. Here is a TVC I created for a women's health fair event (sidenote: TVC is industry-speak for "television commercial"). The challenge was to visually show a connection between "health, fitness, and fashion." Shooting stop motion allowed for some creative transitions that helped tie the three themes together. Notice there are no cuts in this spot. And now some technical details. We shot this on a blue paper backdrop. It was lit with a couple of kino four-banks from the front. I went with hot lights instead of strobes to eliminate any potential ...
April 20th, 2010 | Comment | Trackback | Tags: BTS, commercial, lighting, MKII, photography, video
Rolling Hills Casino – Bored Room
Last spot in the Better to Play series. I just watched all four back-to-back and I must say I'm pleased with their consistency. Yay for branding. This spot was shot on Red and posted in FCP with some help from Magic Bullet and After Effects (for the motion graphics). I'm pretty sure the idea for this spot came from an episode of Arrested Development. RIP Arrested Development. We'll always have the banana stand. ...
January 12th, 2010 | 1 Comment | Trackback | Tags: commercial, Red, video
Less is More
I've been seeing a lot of motion graphic spots on TV lately that rely more on well designed graphics and less on dazzling motion. Figured that might be a good approach to this spot since I only had a few days to complete. Wish I could have spent more time on transitions between scenes but I like how it turned out thematically. ...
October 13th, 2009 | 3 Comments | Trackback | Tags: commercial, mograph
Girls Club Screen Grab
Can you believe this is a frame grab from my video camera? Yeah, neither can I. I’m constantly amazed at what this camera can do if you feed and water it well. Please to enjoy the latest spot for Rolling Hills Casino Resort. Many thanks to Anna and Michelle our lovely make-up artists, James our choreographer, Derek the wonder PA, and, of course, Lyn who wrangled it all. I would also like to give an honorable mention to the 20mph winds that swept the greens all day and made it virtually impossible to pull off any of the pre-planned lighting setups. The final score was Wind: 1, 12X12 silk overhead: 0. ...
September 24th, 2008 | 1 Comment | Trackback | Tags: commercial, Red
Casino Club
I thought I'd post the latest spot we did for Casino Club - a local card room in Redding. This spot was shot a couple months ago before the greens were really...green. A little bit of color correction fixed that right up. Many thanks to Lyn who helped wrangle the golf balls on the roof. The best part about this shoot is that I got to say things like, "OK, camera's rolling... do you have any balls?" ...
April 25th, 2007 | Comment | Trackback | Tags: commercial, G35, HVX
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