I wish I could say I was writing this post on an iPad. Alas, the Apple Fairy has yet to bequeath unto me the "ultimate mobile multimedia device" (Job's words, not mine). But instead of sitting around pining over my iPadlessness, I've decided to mock up another iPad "experience." I'm not going to say much about this one since it's pretty self explanatory. Combine the convenience of shopping online with the familiartiy of a print layout. Sprinkle in a dash of novelty in the form of "living portraits" and wrap the whole thing up in a sleek, hand held device. I think this could be an interesting way to shop. The ...
I've been itching to try some stop motion lately and luckily found a project that seemed suited to the technique. Here is a TVC I created for a women's health fair event (sidenote: TVC is industry-speak for "television commercial"). The challenge was to visually show a connection between "health, fitness, and fashion." Shooting stop motion allowed for some creative transitions that helped tie the three themes together. Notice there are no cuts in this spot. And now some technical details. We shot this on a blue paper backdrop. It was lit with a couple of kino four-banks from the front. I went with hot lights instead of strobes to eliminate any potential ...
April 20th, 2010 | Comment | Trackback | Tags: BTS, commercial, lighting, MKII, photography, video
I'm working on a personal project right now about the costal Redwoods. After spending two days deep in the jurassic mists I started to get a little stir crazy. You ever feel like raptors are watching your every move? In addition to almost twisting my ankle falling off this tree, I think I really scared two old ladies that were walking up the trail behind the camera. There, now no one can say I take myself too seriously. Enjoy the buffoonary. ...
March 23rd, 2010 | 7 Comments | Trackback | Tags: BTS, Red, video
Ever wonder how abandoned shopping carts end up where they do? Me too. Cart Written & Directed by Jesse Rosten Music by Peter Lance The idea for this film was hatched a few years ago. Lyn and I were driving through town and had Radiohead's OK Computer on the CD player. As we drove by an empty parking lot, we happened to notice a shopping cart looking rather lost and disheveled. This visual, combined with Yorke's longing melodies, had us both feeling like we were experiencing something dramatic and cinematic. So, naturally, we started laughing. The next few minutes were spent joking about "the little cart that could." "Wouldn't that be funny if..." "He's got ...
From Record Searchlight: “Director Jesse Rosten, left, composes his shot, while Lyn,middle, his wife keeps the camera dry as production assistant Peter Lance holds the line used to reel in the main character, a shopping cart. The three were filming clips early February for their upcoming piece "Cart", their entry for the first annual Sundial Film Festival. The Festival which will highlight still photography and short films, will be shown March 13th through the 15th at the Cascade Theatre. Nathan Morgan/Record Searchlight” ...
For those of you who think we work with a big crew, here is evidence to the contrary. In fact, I think this was the biggest crew we’ve had to-date. Choreographer, makeup artist (x2), PA, and Agency were all present. ...