Fotoshop by Adobé
Jan 09, 2012

I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.

This commercial isn’t real, and neither are society’s standards of beauty.

Click here to watch the behind the scenes vid!

Featuring:
Willow Brook
Carrie Salmon
Ashley Hermsmeier

Awesome Possums:
Script Consultant – Kallie Markle
3D Renders – Paul Conigliaro
Make Up – Anna Brown, Michelle Gallagher
Hair – Joanna Shea
Production Coordinator – Lyn Rosten
1st Cam – Tyler Faires
Gear Guru – Derek Sine
Voice Artist – Molly Jenson

342 Responses to “Fotoshop by Adobé”

  1. Brilliant. Needs to be seen by everyone not just young women

  2. This is the most hilarious thing I have ever seen! As a retoucher, this is brilliant. Thank you for making it.

    I featured this on our blog with a link back to you:
    http://solsticeretouch.tumblr.com/post/15596882088/fotoshop-by-adobe-this-is-the-most-hilarious

  3. [...] in Infomercial Tricks Rate This Product:One of the common tricks infomercials sometimes use is Photoshop. If you look closely at some infomercials, you’ll see the same photo — just highly photo edited. This is how the parody ‘Fotoshop by Adobé” was concocted. “I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.”¹ [...]

  4. Tasra Dawson says:

    Brilliant. Will be blogging about it ASAP!

  5. Phil Squire says:

    Just saw this on Vimeo. Wonderful! Brilliant, great work. I’m in the industry and this is 100% true and yet we continue down this path because it’s “expected”.

  6. Tamra Wade says:

    Amazing poke at the industry! Funny but pointed! Love it! I am a photographer and it is crazy what we can do with an electronic image. Love that you point that out. People – especially teens need to see that what they see in the media is all an illusion! Thank you! This is amazing!

  7. Dave MacDonald says:

    Brilliant. We’ll pass it on!

  8. Ruth says:

    Brilliant video. I’m so impressed that you used professional quality production to stick it to the beauty industry. Thank you, and thanks to your models and crew.

  9. Nancey Kolb says:

    Excellent point made! This should be shared with every woman who have ever felt tempted to believe these infomercials… staying up late catching one of those shows that preys on gulibility (& despiration, lol). Bravo!

  10. James says:

    Society’s standard of beauty has been unreal since the ancient Greeks started carving marble, at the latest. Long before digital photography and computer editing, humans have been striving toward an ideal image of ourselves.

  11. Karen says:

    LOL too funny! You nailed it!

  12. BDNf says:

    As others have said, this is brilliant! And I love the pseudo-natural sciency jargon.

  13. FILE UNDER: The Cold, Photo-Shopped Truth « portender says:

    [...] Via Jesse Rosten

  14. [...] Site Officiel : Jesserosten.com [...]

  15. tobi says:

    Nice
    it´s “THE UGLY TRUTH”

  16. [...] and commercial director Jesse Rosten created the parody commercial for Fotoshop by Adobé, which is a humorous and satirical look at “society’s standards of beauty” and [...]

  17. [...] by Adobé est une fausse pub imaginée par Jesse Rosten. L’idée étant de nous faire réagir sur l’utilisation exagérée de Photoshop dans les [...]

  18. Amy says:

    Jesse Rosten, you kick ass. Just shared your video on Facebook after seeing it on a friend’s wall. Hilarious and cleverly executed. High-fives to you from Austin, Texas. :)

  19. [...] a filmmaker based out of Northern California, says he was inspired to create the piece when he was watching TV one sleepless night and stumbled upon [...]

  20. Definitely Not Born With It says:

    AMAZING!!!!! This is so well-done, and right to the point. Love, love, love :)

  21. Could be the best mocu-spot I’ve ever seen. Great writing. Great read. Perfect CGI. Hilarious and so well done. Bravo!

  22. Greg says:

    amazing, well done! Anyone know the name of the backing track? it’s catchy!

  23. [...] a filmmaker based out of Northern California, says he was inspired to create the piece when he was watching TV one sleepless night and stumbled upon [...]

  24. [...] Maailma parim kosmeetikatoode – Jesserosten [...]

  25. Well done-I’ll be adding to my website and sharing with colleagues ;-)

  26. Angela says:

    Brillant! Thank you for this. Make more!

  27. melissa says:

    amazing!! thanks for taking the time to do this!

  28. Rosanna says:

    Hilarious and very well done! It needs to be seen. Thanks for making it.

  29. [...] According to his blog, video creator Jesse Rosten “was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just PhotoShopped.” Based on this sad but likely truth, Rosten put together the following video, which is sure to bring a smile to anyone who is familiar with PhotoShop’s magical suite of image enhancing tools. [...]

  30. Fleure says:

    I love you!!!

  31. Nelvia says:

    Masterfully done, Jesse and Co.
    Thank you!

  32. Christy Clark says:

    Brilliant! :) This should be shown in health class to teenagers so they have a better self-image.

  33. mo says:

    that being said, those models are beautiful and don’t need photoshop :p

  34. alison says:

    totally awesome! I will be showing this to my digital photography students…

  35. Ryan says:

    I might just have to use this video for my high school health class unit on self esteem!

  36. Jason says:

    FANTASTIC WORK!!!

  37. [...] real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in [...]

  38. [...] here for more behind the scenes images or to find out more about Californian film maker Jesse Rosten. [...]

  39. This is necessary. It always has been.
    Perfect and VERY crucial video.
    And yes… I giggled. <3

  40. [...] ג’סי רוסטן יצר את הפרסומת הפארודית הבאה למוצר Fotoshop by Adobé, מבט סאטירי משעשע על הסטנדרטים החברתיים ליופי והגזירה [...]

  41. Dammy says:

    haha.. this is AMAZING.. thanks for making this

  42. [...] of the Day – Fotoshop by Adobé, a brilliant spoof that mocks makeup commercials created by Jesse Rosten, with the tagline “This commercial isn’t real, neither are society’s standards of [...]

  43. Suhaib says:

    Molly Jenson Are you the one who say: “Fotoshop by Adobé” ? wowowowwow I like this part.
    Thanks to the one who said (Fotoshop by Adobé) (^_^)

  44. Andy Brice says:

    An important message, brilliantly executed. Bravo.

  45. Amanda says:

    Very funny- Dove also had a similar video, created by Ogilvy for their Campaign for Real Beauty in 2007: http://www.youtube.com/watch?v=sfAPT1_0TDg

  46. Nicholas Chee says:

    Gorgeous, loved it. Love the parody, love the models, love the humor, love the music, gotta love Fotoshop by Adobé!

    p/s: Damn the music’s electrifying! What’s the title?

  47. Malavika SP says:

    That was absolutely kick-ass! Loved it… definitely posting it on my FB wall. :)

  48. [...] Източ­ник: Jesserosten.com [...]

  49. Ricky Woodside says:

    Superb will be posting it for all to see the truth.

  50. Andy B says:

    Pure genius. Great work!

  51. A number of excellent points, brilliantly executed. A must-see for anyone with body image issues. Thank you.

  52. [...] Ha kíváncsi vagy, hogy készült a klip, itt megnézheted. [...]

  53. WTM says:

    Fantastic, just a brilliant piece of satire…

  54. I love this. So cleverly done. Showing it to my daughter.

  55. Jeff says:

    Every culture has standards of beauty. Move into the wilderness and live as a hermit if you have such a huge problem with them. Everyone else shouldn’t change just to make you feel better about yourself.

  56. Jesse R. says:

    This is awesome! Tongue in cheek truth… loved how it was professionally shot, and love the statement even men have a hard time with. Can you do one like this for men? Xoxo

  57. GeeBee says:

    Awesome !
    What is the title of the music you used ?
    Thanks !

  58. Awesome commercial for Fotoshop and how it resembles actual beauty ads *lol* Shared it on my blog.

  59. [...] dieser film von jesse rosten ist keine werbung ;) (youtube, vimeo) [...]

  60. Hilary Isaac says:

    This is brilliant Jesse! You made me laugh out so loud! Everything here is absolutely true about today’s definition of beauty. Love how you poked fun at that! More please!

    H xx

  61. IAmHer says:

    Funny! Although I think it should have featured men as well as women because male celebs photos are touched up for magazines too. Plus recent research shows that body immage concerns men as well as women – in fact the headline was that body image concerns more men than women.

  62. stu says:

    so well crafted. love the attention to detail and the scientific jargon. “my skin feels like plastic.!” excellent work by you and your crew

  63. [...] where is the proof I hear you cry.  Well thanks to a great video by the filmmarker  Jesse Rosten you can now see exactly how it’s done.  And have a good old giggle in the [...]

  64. Kelly says:

    LOVE IT!! Thank you, thank you!

  65. [...] where is the proof I hear you cry.  Well thanks to a great video by the filmmarker  Jesse Rosten you can now see exactly how it’s done.  And have a good old giggle in the [...]

  66. [...] everyone is now familiar with Jesse Rosten’s video gone viral,  Fotoshop by Adobe’.  On the making of Fotoshop Rosten remarked, “I was watching TV one sleepless night and [...]

  67. As an activist for the prevention of eating disorders I really digged this! I especially appreciated that you used humor and wit to convey your message instead of screaming “Shame on you!”. Creative and brilliant. Thank you!

  68. Azzeria says:

    This is brilliant! As said above, it really needs to be seen by more people! I shared it into my facebook wall, with a link back to you.

    Thank you for creating this, and for sharing!

  69. [...] images here, behind the scenes video here. Advertisement GA_googleAddAttr("AdOpt", "1"); [...]

  70. Noel says:

    This needs to be on the next SNL…Saturday Night Live!

  71. Just amazing. Already shared it with the world!!!

  72. Elizabeth says:

    I wish i had a blog to share this on! Amazing, hope it goes viral for you!

  73. [...] by Jesse Rosten, Fotoshop by Adobé  has only been live for two days but went viral quick and fast, hitting the [...]

  74. [...] You can read more on Jesse’s video here: http://jesserosten.com/2012/fotoshop-by-adobe [...]

  75. Terrie says:

    Brilliant, I love it! Only a thought, but could it possibly have even greater impact if the gals staring in the video were less beautiful to begin but more average looking North American women, who then throughout the video are transformed by photoshop?

  76. [...] den och inse att det ni ser på bilderna på alla magasin, i alla reklamer. DET ÄR FEJK FEJK FEJK. http://jesserosten.com/2012/fotoshop-by-adobe [...]

  77. SF Bay Mama says:

    Wow. Can I kiss you!?!? Well, wait, um…. anyway, I LOVE IT!!!!!!!

    THANK YOU!

  78. Sally says:

    Fantastic!

  79. [...] Jesse Rosten, appalled by “society’s standards of beauty,” creates this humorous fake commercial to really emphasize what is going on today. Sit back and enjoy, all you Photoshop gurus are going [...]

  80. Papa Rotzzi says:

    Thank you for making this.. there is not a “Like” button big enough to express the feelings.

  81. Tallsquall says:

    Please do a Fotoshop for Men version of this for all the craziness that is Fitness Magazines!

  82. Monique says:

    This is fantastic! So good. I’m a comedian and a stylist… it’s perfect.

  83. mary renz says:

    “possums ” = Dame Edna <3

  84. Absolutely brilliant. !! Posting on my blog.

  85. Sarah Jahn says:

    Your video on Vimeo is catching fire on Facebook! Thank you for the well-deserved jabs at the electronic fairy glamours of the fashion world :) <3 from the boonies of western Massachusetts.

  86. Love it! Thank you for taking the time to share this with us. Wishing you happiness, Hugs, Katherine

  87. DJB says:

    That’s fantastic. Sad, but all too true.

    I love the production values in this. Plus when you spewed forth that mumbo-jumbo-technical-term, I almost fell out of my chair.

  88. So funny, and so well done! You made my day with this.

  89. [...] by Adobé est une fausse pub imaginée par Jesse Rosten. L’idée étant de nous faire réagir sur l’utilisation exagérée de Photoshop dans les [...]

  90. Fergus Ma says:

    Brilliant!! Love the video~~ <3

  91. 4h34d says:

    Clever, very well done! Cheers!

  92. Tracey Hedge says:

    I love it! This is such a great video!
    Incredible teamwork!!

  93. halarious!!! I wanna see “Aphter Ephekts” version too ;)

  94. Lione Lauer says:

    I am in awe, Jesse! It’s a fantastic piece of work. You are spot on with all the PS tricks. I’m a photographer, & I hate seeing all those magazine covers that’ve obviously have a couple of hours of PS work done on them.
    Also, I thought you might like to know that your video is going viral on G+ right now. ;^)

  95. Lal Nallath says:

    Fabulous video…good voice..kudos to all behind the scene…can see…done in real good pace…bravo..to whole team…you just inspired me…keep it up…Lal Nallath

  96. Belle Monde says:

    If this happens, all the cosmetic and surgeries business dropped down instantly. But no way this never happens bcz aside photoshop people want to be beautiful in reality.

  97. Christian says:

    This is freakin awesome!

  98. [...] off the Earth à 10 mainsUn nouveau produit de beauté qui va vous rendre belle pour toujours !! Makingof /**/ Partager :Leave A CommentPosting your comment… Name Email URL Message img.wp-smiley-select [...]

  99. Kai says:

    Very nice idea and great video!
    Cheers :)

  100. Kyle says:

    This brilliant, love it!! :) I always thought the same thing when I saw those TV commercials, that they’re just Photoshopped. For myself as a photographer, I always aim for what I label “ethical retouching” for portraits—flattery without physical alteration. If something is temporary, like a blemish, it’s fair game for removal since it’s not part of the person’s character/appearance. However if it’s permanent (scar, birthmark, wrinkles, etc.), they stay, but may be “softened” by smart use of lighting so that they draw less attention. Dark-room photographers and even painters have done it for ages. Perhaps it sounds like semantics, but I sleep better at night :)

  101. [...] Jesse Rosten – Fotoshop by Adobé. Comments are closed. Return top [...]

  102. Joanie says:

    Amazing..I am new to this….I didn’t realize all fotoshop can do…Thanks for this ….I think all young girls need to see this….Great Video!!

  103. Joanie says:

    Cool Beans!! Amazing and very inventive…

  104. [...] е на Jesse Rosten филмоправяч от Северна Калифорния. Клипчето е [...]

  105. Denise Ruppert says:

    Sadly, the Dove campaign from 2007 wasn’t popular because people didn’t like seeing the pics of real women with on gigantic billboards in Manhattan….I think some people said it “bothered them to see these women in their underwear and bras”but half naked 16 yr olds in sexual positions is okay in an ad??Young girls need to see this!!! GREAT WORK!!!

  106. Lucho Lalev says:

    Love it! Great idea! Well done video!

    Just made a post in my blog for it! :)

  107. Ann says:

    Terrific video,and oh so accurate!

  108. Brilliant. Really engaging. Much better than the Dove commercial too ;-)

  109. John Chapman says:

    Brilliantly observed & put together, I love it.

  110. [...] video by Jesse Rosten has gone mega-viral, but just in case you haven’t seen it — it’s a [...]

  111. [...] Take a look at the video and tell me what you think.  Not only do I think it is absolutely hilarious, but I love that this is a man who gets that the images created in the media are completely unrealistic. The behind the scenes and full post can be found here. [...]

  112. This is quite wonderful….I’m the co-author of two teaching packs about body image and self esteem and a complete series about Personal, Social, Health and Economic Education. I wish this film had been available to us before they were published- we would have flagged it up for the teachers and young people who use our resources.
    Would you allow us to have the weblink published in the Dyanmic Learning materials that support our resources?

  113. [...] pictures are not real life pictures, this fabulous video shows the truth!, they are real people but the modern magazine industry allows so much tweaking that it is an [...]

  114. CDC says:

    Results of a new study suggest that Botox (onabotulinumtoxinA, Allergan) has previously unsuspected and long-lasting systemic effects on muscles other than the ones into which it’s injected.
    I’m waiting New Film

  115. Glo MacDonald says:

    I’ve seen an awful lot of video in my life (and I do mean an “AWFUL” lot!) This video elevates the entire industry. I commend you. Well written, beautifully shot, and perfectly executed. Kudos!

  116. molly says:

    Perfection! (this video that is!) :) Thank YOU!

  117. [...] Photoshopped images are funny, and they make you wonder what the heck the designer was thinking. Jesse Rosten thought this same thing recently when he was watching a late night infomercial for beauty products [...]

  118. [...] Also to note, this commercial isn’t real. Read the full inspiration behind this video, here. “Fotoshop” for the [...]

  119. PeachyClean says:

    I love this! Thank you! I run the http://www.peachyclean.com.au organic skin care website and have just shared it on my page! Perfect!

  120. Roni says:

    LOVE! Will be sharing on my site.

  121. Samantha M. Piasecki says:

    Having three girls at home that see the unrealistic images of beauty schemas in society leaves me speechless. I have to remind them to look around and see the people for what they really are…because real people don’t look like the magazines!

  122. [...] This commercial isn’t real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

  123. Chipnoon says:

    Brings home in a dramatic way how we’be taken such a wrong turn in our society.

  124. lynn says:

    brilliant! what is the song!!!

  125. B. Anne says:

    I love this video so much! I wish I had seen it when I was about 12, it might have saved me from years of hating how I look.

  126. Sammy says:

    Amazing! I swear this should be mandatory viewing for all – teenagers especially. :P

  127. [...] Jesse Rosten – Fotoshop by Adobé Jesse Rosten – Fotoshop by Adobé. [...]

  128. Ebony says:

    I love this commmerical I wish I can put this on the big screen during the superbowl. I wish we could create a fund combined from all the foundations and put it on tv during the superbowl. You truly rocked this commrical out seriously can you do another one pleaseeeeee.

  129. [...] Videos » Fotoshop by AdobéFotoshop by Adobé 0 Howard Pinsky January 12, 2012 6 views Videos Jesse Rosten did an amazing job with this commercial. Get ready for the “Next revolution in beauty!” [...]

  130. [...] media » Fotoshop by AdobéFotoshop by Adobé 0 Howard Pinsky January 12, 2012 12 views media Jesse Rosten did an amazing job with this commercial. Get ready for the “Next revolution in beauty!” [...]

  131. Hey Jesse

    Thank you! I have two daughters .. 18 & 19. The 18 year old is a model (omg) so we know about this anyway but so many young women believe the ridiculous images shown in movies and on tv

    Kudos! Great! Thanks!

  132. Lola says:

    Fantastic. Saw it through a link published by a mag of one of Buenos Aires -Argentina- two major newspapers. Talking global, lol! You’ve made it this far south, Jesse. Great work! ;D

  133. Brad Haan says:

    Outstanding, hysterical, flawless, spectacular, epic, wonderful, brilliant, smashing, unbelievable, excellent, amazing, shocking, perfect, sensational, stunning,…

    that should inspire a few new clients.

    Thank you for that.

  134. [...] more on Jesse Rosten and behind the scenes video, click here. Find Us On Facebook Job OpportuntiesIntern ContributorIntern [...]

  135. OH ME OH MY says:

    Hallelujah, a creative Genius gone viral! Thank you, THANK YOU Jesse. But please don’t stop there, do more, take the whole lot STRAIGHT to the WOODSHED!…especially HOLLYWOOD! YES, TRUTH IS OUT OF THE BOX. Finally. XO

  136. [...] wollte ich es Euch nicht vorenthalten. Ein paar Background-Infos und Bilder vom Set gibts bei Jesse Rosten. [...]

  137. vertex says:

    Pretty racist i say… Blind race for something which is simply unreal…!!!

  138. Lathiem Groenmeyer says:

    Absolutely brilliant! Well done. My hat is tipped and i bow. Truly awesome.

  139. Elaine says:

    Brilliant….thank you, thank you, thank you Jesse. Shared on our Facebook page. We are about providing people with info and products to help them live a more natural, non-toxic, eco-friendly lifestyle. You are helping with the natural bit…..we’ve got to help our young people realise they are being duped and manipulated – and how to resist it. So important and you’ve provided a major tool.

  140. [...] a filmmaker and commercial director says this on his website: I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. [...]

  141. Peter says:

    Facial shots are even easier – rather than polish up eye shape, skin tone, hair (etc etc) with Photoshop, one processing with Portrait Professional will do as well. It does, however, have one advantage: the kind of changes it makes make a mess of the Facebook and Google facial recognition software..

  142. Hilarious! And sooooo well done.

    LOVED the scientific-you’re-all-too-dumb-to-know-what-any-of-it-means-anyway jargon … As they’d say here in Scotland: Pure Dead Brilliant!

  143. BRILLIANT!!! I am a make up artist and meet people al the time who have unrealistic ideas on beauty! This is fantastic! Ive shared it on all my groups! spread the word! Its all done by a magic wand tool, not a miracle cream or ‘ flawless’ foundation!

  144. Sunil says:

    scraping off the foundation of deceit and revealing the warts of truth…

    fantastic job – all that time & effort you all put in making this was really well spent.

    Just one request – please post up the picture of the ‘before and after’ (old/young lady), so i can use as a screen saver – will make my working day easier as i chuckle.

  145. Brilliant, funny and, dare I say, flawless?

  146. Angie says:

    Amazing! high five to you guys… keep up the good work.

  147. [...] Fotoshop – By Adobe Share this:TwitterFacebookLike this:GillaBli först att gilla denna post. Det här inlägget postades i Uncategorized. Bokmärk permalänken. ← Nytt år! [...]

  148. [...] you Jesse Rosten, for making this video and sharing the ultimate beauty [...]

  149. [...] After seeing one too many downright dishonest beauty ads, filmmaker Jesse Rosten made up his own about the product that really achieves magazine-quality results: Fotoshop by Adobé. [...]

  150. Iris says:

    Amazing. Thank you for making this and sharing it with the world!

  151. [...] A hilarious commercial spoof about the beauty industry’s newest product, Fotoshop – created by filmmaker, Jesse Rosten. [...]

  152. Paula Macfarlane says:

    So refreshing!

  153. fayrdancer says:

    Why did they not include any of Oprah’s pictures in the commercial (before and after)? I know all of her pictures in the cover of Oprah Magazines are ALL photoshopped! She is as ugly as hell in real life…….

  154. [...] by Adobé from Jesse Rosten on Vimeo. Share this:TwitterFacebookEmailPrintMoreDiggLinkedInRedditStumbleUponLike this:LikeBe the [...]

  155. Aello says:

    aren`t you afraid that Adobe might sue you for product defamation or whatever their complaints will be?

  156. Jen says:

    You did _NOT_ make this video! Jesus… the BRILLIANCE.

    Maybe she’s born with it… nawwwwww, I’m pretty sure it’s Photoshop.

    All I can say is it must hurt to be you. Stellar just bursting at the seams.

  157. julia says:

    The questions begs, “Why did it take so long for some one to do this?” The answer is: Because it needed to be done brilliantly! Thank you from someone who uses photoshop and who has been photoshopped!

  158. Cecilia says:

    Loved this!
    Had to post a link to my blog.
    Thank you!

  159. Dan says:

    Wanted to post to Facebook, but the auto title kind of gives away the punch line. If it were titled something like “Amazing beauty secret!!!” the reveal would have a greater impact.

  160. Melanie Wood says:

    Ahh! DoughBay! Where can I get a bottle??? I’m 65 and can easily pass for 64. (57 if you are drunk.) I do NOT want to look like I’m 50, 40 or 30. Been there, lucky to have escaped. Will Adobe clear up what happens to the elbows around age 25?? That’s an area that can’t be altered yet……

  161. [...] Jesse’s original blog [...]

  162. Dario Roberto Quintos says:

    ABSOLUTE GENIUS !!!

  163. [...] Jesse Rosten’s powerful critique of society’s standards of beauty. [...]

  164. [...] This commercial isn’t real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

  165. Rob says:

    Once again. You get it.

  166. [...] http://jesserosten.com/2012/fotoshop-by-adobe This entry was posted in Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. [...]

  167. Eviltwinjen says:

    This made me so happy. Thank you from the bottom of my heart!

  168. Paul Maconachie says:

    Very clever and so very true,great work,loved the bit at the end “Maybe it’s maybelline”going to share this,well done to you all.

  169. Karisma says:

    Absolutely wonderful! I love the jokes in there with the Ph0t0shop tools from the app. Healing brush… Cracks me up. I have definitely passed it on.

  170. Eva says:

    Love it, it’s brilliant and true

  171. Kjelle says:

    What’s the music?

    Loved it.

  172. Brenna says:

    Fantastic! I’ll be using this when I teach an upcoming Health (body image) unit. Does anyone know if there is a male version, or something similar, out there?
    Thanks :o )

  173. Mia says:

    That was genious! This should be shown to TV exes, seriously

  174. Mary Austin says:

    Freakin’ brilliant! It will be passed on.

  175. Connie Hudson says:

    Great job! This country has the most warped vision of the “ideal” woman. Now do one of how they photoshop the guys. I laugh when I see some of the guys and their abs.

  176. [...] out this faux-commercial made by Jesse Rosten. His quote about his video? “This commercial isn’t real, and neither are society’s [...]

  177. Tracye says:

    THANK YOU for making me laugh out loud and TWO my favorite part…ah DOB baaay :)

    Totally brilliant and needs to be seen by EVER RE ONE.

    STAT!

  178. [...] As a bit of attribution, more information about this video can be found at Jesse Rosten’s website. [...]

  179. [...] saperne di più (sul video, non su Fotoshop) fatevi un giro sul sito di Jesse Rosten, il regista. Like this:LikeBe the first to like this [...]

  180. [...] Jesse Rosten – Fotoshop by Adobé. Valora esto: comparte.TwitterFacebookCorreo electrónicoLinkedInMe gusta:Me gustaSé el primero en decir que te gusta esta post. Etiquetas: contrapublicidad, realidad [...]

  181. You are AWESOME! From the bottom of my daughter’s psyche, I thank you!!!!!!

  182. I recently shared this on my Sunday Funny post.

    http://ducharme.cc/its-funny-cause-its-true/

    Thanks to everyone’s hard work for putting this together.

  183. [...] neither are society’s standards of beauty.” Original article link with behind the scenes. http://jesserosten.com/2012/fotoshop-by-adobe Be Sociable, Share This With Others! Posted in Blog Tags: adobe, beauty, celebrity, [...]

  184. [...] Fotoshop by Adobé haben ja sicher auch schon wieder alle gesehen, aber je nun. Großartigkeit muss verewigt [...]

  185. [...] like the same photo just photoshopped. I laughed to myself. Then I made this video.‘  by Jesse Rosten (function(){function a(){var [...]

  186. Amanda says:

    This is brilliant! I’ve shared with all my friends on facebook. It’s absolutely priceless. Thanks for creating!

  187. This is funny!! I work for a company that only does websites for salon and spa only. This fits right with them.

  188. Bethany says:

    I am 22 years old and have had an eating disorder for ten years. I have recently left hospitalization; without institutional help I now must attempt to reframe my thoughts – a big part of that is reframing the fake images blasted into my brain by the media. I wanted to laugh and cry and sing when I saw this. I want everyone in the world to see it.

  189. [...] is the story behind the “commercial” that hasn’t yet made it to prime time [...]

  190. Marney says:

    You are a genius. Seriously. :)

  191. Aboud Dweck says:

    Brilliant, brilliant, brilliant. I have sent this link to every photographer and female I could think of.
    Did I mention brilliant?

  192. GaranceD says:

    Great video.

    Wish you had called it: FauxDoeShop

    (“doe” to get the right sound for that syllable, although I guess it is also kinda related to this video as “doe” would be “female deer”)

  193. Em says:

    You are fucking brilliant. This is honestly one of the best things I’ve ever seen and I spend waaaaay too much time online. Bravo

  194. [...] commercial video made by Jesse Rosten , so funny! Everyone knows that perfect plastic doesn’t exist, but everybody wants to looks like [...]

  195. Tracy says:

    This is brilliant!

  196. Apryl says:

    This was awesomely hilarious!! I’m sharing it on Facebook!

  197. [...] Look Glamourous!holiday glamFotoshop by Adobé (Adobe)JUDY COLLINS – In My Life (1966)SCAPEGOAT-parasite glamor-Holiday Glam Makeup Tutorial : [...]

  198. [...] but I am also very aware of how fucked up the industry is. Hence, why I love this video created by Jesse Rosten Share this:Email  Posted by geekigirl at 1:45 [...]

  199. Very good! Congratulations

  200. [...] Revolutionary Beauty Breakthrough! [...]

  201. Kim Grustas says:

    Hi Jesse,
    I just posted this video to our FB and Twitter fans at goodforyougirls.com. We are constantly trying to bring to light the false beauty images our customers see. It’s bad enough that grown women still believe this hype but it’s unfortunate that companies don’t understand the psychological damage they are sending to girls between the critical ages of 9 and 12. A job well done!

  202. Moussehead says:

    This is one of the best video i’ve seen recentely they should diffuse this video in highschools…maybe life there will be lil less superficial and that the great values of life will be back. Really good job !!!! Sry for poor english, i’m french

  203. deejay says:

    You deserve every accolade here!
    Great work!!! … and great social commentary.
    If you’d ever like to “jam” on videos for a new concept for humanity … please visit earthiansociety.com and contact me.
    Thanks.

  204. Deann says:

    THANK YOU! I’d assume everyone in the world realized how much retouching was done to models in commercials and print advertising…male and female alike, but obviously, many people don’t and they run out to buy whatever product will bring them “happiness” through long lashes or full lips.

  205. [...] This commercial isn’t real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

  206. Lu C says:

    nice work, funny, but hey, photoshop operator photoshopped out of credits…

  207. [...] jesserosten.com 您可使用 Facebook 或底部的系統留言: [...]

  208. Sarah Harper says:

    My new favorite beauty product!

  209. [...] out this hilarious video on “FOTOSHOP” from Jesse Rosten, a California based film [...]

  210. Deepa says:

    Hilarious!! I used to work for a magazine AND a beauty brand…… and though we don’t use photoshop heavy handed, there a lot out there who do! I posted it http://thedeelist.org/2012/01/20/looking-perfect-with-photoshop/

  211. [...] Fotoshop by Adobé Jokes and jokes and jokes and jokes. (via Evan Stremke/twitter) [...]

  212. [...] How To Make Yourself Beautiful  Jesse Rosten (Thanks, [...]

  213. [...] de Fotoshop, le tout dernier produit de la gamme cosmétique Adobé… On peut la visualiser en ligne. À titre de comparaison, le spot de Dove invitant au même type de réflexion est également [...]

  214. Lizzie says:

    This is so damn funny! And sadly true but I am lmao!

  215. [...] One girl’s video parody of the use of photoshop in the beauty industry [...]

  216. JB says:

    219 Comments … and all of them positive. Now THAT’S amazing!

  217. Wendy Jolliffe says:

    As a mother and as a woman, thank-you. I love this and have shared with everyone. This is a very important message told with humour and intelligence.

    I just love the “pro-pixel intensifying fauxtanical hydro-jargon microbead extract featuring nutritive volumizing technology” – it’s hard to pick a favourite part of such a great video though.

  218. [...] fotoshop-by-adobe Like this:LikeBe the first to like this post. This entry was posted in design, fashion design, photography by merveyildiz. Bookmark the permalink. [...]

  219. [...] regardless, today you get a link to Jesse Rosten’s stunning Fotoshop by Adobe video.  It’s not my content or in any way affiliated with MA101, and as far as I know I’ve [...]

  220. [...] Reclama este realizata dupa toate regulile in materie, ironizand modul in care vedetele folosesc tools-urile pentru a slabi instantaneu si a-si elimina toate defectele. Mai multe amanunte aflati de aici. [...]

  221. Michelle says:

    Please post another video with a Spanish translation. You can reach a global audience in Latin America and Europe where most young women do not speak/understand English. To make it really easy, I’ve already translated it for you. :) Thank you.

    ¡La introducción de la siguiente revolución en belleza!

    Prepárese a experimentar un todo nuevo usted.

    ¡Es usted! Perfeccionado.

    Diga adiós a líneas finas y arrugas y hola a labios llenos, ojos brillantes, y pestañas esto nunca se termina.

    Y esto es justo el principio.

    ¡Transforme su mirada de la manera los famosos hacen, con este secreto de industria de belleza esto está disponible ahora por primera vez alguna vez!

    La introducción de FOTOSHOP por Adobé.

    Finalmente mire el modo que usted siempre ha soñado.

    La diferencia está clara.

    Justo una aplicación de Fotoshop puede dar usted resulta tan dramático ellos son casi poco realistas.

    Use el Cepillo que se Cura para apuntar defectos en su fuente borrándolos simplemente.

    Pro-Pixel intensificación fotanical hidro-jerga extracto de microbead infundido con tecnología voluminización nutritivo dejará tu cara virtualmente irreconocible.

    ¡Mi piel parece al plástico!

    Tome el control de su color con Matiz/Saturación.

    Utilice este avance fórmula para cambiar pelo, color de la piel, iluminar los ojos, blanquea los dientes, incluso ajustar su raza!

    ¿Cansado de enfrentamientos con tu cuerpo?

    ¿Deseo usted podría ser un golpe de gracia total?

    Crear el “perfecto usted” con Liquify.

    Reforme su cuerpo sin el gasto y los lío de la cirugía.

    ¿Por qué comer sano y hacer ejercicio cuando usted puede simplemente mirar como lo hacen ustedes?

    Y la mejor parte es la siguiente: No va a frotar fuera!

    Los resultados no mienten.

    Imágenes como esta son todos Fotoshop.

    La celebridad secreto de belleza, utilizados en casi todos los grandes revista está disponible ahora para usted.

    Usted no tiene que depender de una imagen corporal saludable o respeto de sí mismo.

    Ahora, ese es el poder de Fotoshop!

    Hay sólo una manera de parecer a una verdadera modelo de portada.
    Fotoshop por Adobé.

    Tal vez ella nace con él.

    Ahh, no, estoy bastante seguro de que es Fotoshop.

  222. [...] Reclama este realizata dupa toate regulile in materie, ironizand modul in care vedetele folosesc tools-urile pentru a slabi instantaneu si a-si elimina toate defectele. Mai multe amanunte aflati de aici. [...]

  223. Heather says:

    thank you for this, a revealing video which should be available to women, both young and old, who are desperately trying to be something they can never be without re-touching. I have written a song “Plastic People” which would SO go with it but don’t know how to get you to listen to it. Anyway, thanks again, Greetings from London.

  224. [...] comedy spoof  was created by filmmaker and commercial director Jesse Rosten to poke fun at the wide overuse of Photoshop on products and magazines, touting the power to create [...]

  225. Jan Porter says:

    HAHAHAHAHA: this is wonderful…have been seeing these ads all over and just knew they were photoshopped- thanks, I’ll send this to my granddaughter like I did this take on a wonderful “shoot” featuring a Dyson Vac: I can’t help watching it over and over and LMAO:

    http://www.youtube.com/watch?v=V1tWeQoez8o

  226. Jane K says:

    This is great! What a great mind and talent!

  227. da-ugly-photogenic-princess says:

    OMG u are my idol;);) keep it up, please continue with a equilavent project in the future!!!

  228. Sarah says:

    Wow! Well done! I plan on showing this video to my English Comp classes when we discuss Advertising and Rhetoric!

  229. [...] Post on January 13th.  I stumbled upon another video that I liked last week by Jesse Rosten called Fotoshop by Adobe.  It highlighted the fact that all of the photos we see in magazines and on billboards have been [...]

  230. [...] marvelous piece is created by Jesse Rosten, and the reason behind creating it is described on his blog. The commercial is the answer to the modern beauty adds, which proclaim instant [...]

  231. Stephen says:

    That is awesome dude thank you

  232. Sadie says:

    It’s funny (and not a little sad) because it’s true. Fauxtanical hydro-jargon… comedy genius!

  233. [...] Rosten came to my attention last week via his popular Fotoshop by Adobé spot. Jesse is skilful yet modest, with a great eye, loads of heart and a passion for film and [...]

  234. Jen says:

    I love this! It plays on every beauty product commercial trick there is – touched up pictures, made up ingredients and technologies, you name it. I laughed so hard I was crying. ‘My feels like plastic’ and ‘Even change your race’. Masterful!!!!

  235. [...]  This video was enjoyed by quite few of us in the convent.    It is funny but the underlying message is [...]

  236. Anie says:

    Very cool and beautiful work. Came across this and the rest of your wonderful website after seeing some of your other videos linked on faceboook.

    You should consider submitting this to SIGGRAPH for the commercial competition.

  237. [...] En som tröttnade på detta ”Photoshop ideal” var filmaren Jesse Rosten så han gjorde en liten film som han kallar Fotoshop by Adobé. [...]

  238. rachel says:

    Love it! My elementary grade classes will be watching as part of their Media Studies class.

  239. [...] year. Director Jesse Rosten, however, kept the mood light on Friday by showing his now infamous “Fotoshop by Adobé,” a video he posted to the Web earlier this month. While the deft parody puts society’s [...]

  240. Richard says:

    Zing!

  241. Jai Catalano says:

    I just did a blog on this today using myself as the subject and someone sent me the video. Hysterical.

  242. [...] a week ago I was browsing the discussion boards at 365project and came across this YouTube video http://jesserosten.com/2012/fotoshop-by-adobe . I wet myself laughing, later I thought about it some more and its true women are raised with [...]

  243. [...] behind advertiser’s overuse of photo editing technology. This spoof infomercial via filmmaker Jesse Rosten satirizes our society’s unrealistic expectations and obsession with beauty. “This [...]

  244. [...] оригинал http://jesserosten.com/2012/fotoshop-by-adobe Tweet [...]

  245. Adriana says:

    this was hilarious…. BECAUSE it’s true!
    Jesse, you are the real gem!

  246. Shaad Hamid says:

    I laughed so hard, I cried! I’ve always wondered the same, to be honest, every before and after picture seemed the same, only redone using photoshop. Lol. Great stuff!

  247. [...] Diego de Luna em Feb 7, 2012 • 09:11 Sem comentários TweetComercial muito bacana criado pelo Jesse Rosten, cineasta que mora atualmente no Norte da Califórnia. [...]

  248. [...] When it comes to my own photography, my photoshop philosophy is “just because you can doesn’t mean you should. Or event want to.” That’s why I only use photoshop in moderation. I want my photographs to radiate your personal beauty. I want to show off the beautiful person that you are. The real you. Not an idealized version yourself that’s so digitally perfected that it’s actually a lie. Just remember, even the supermodels don’t look like supermodels. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

  249. Anonymous says:

    Guess Adobe could buy off this commercial from you.Absolutely professional and Xllent

  250. akhil says:

    it’s awesome..really brilliant concept..i like it.
    hopefully no more people too obsess to the beauty..

  251. Goktug says:

    loved it… great video. shared on Facebook and all platforms I’m in. :)

  252. [...] by Jesse Rosten This entry was posted in Information and tagged Bangor Boudoir Photographer, Bangor ME, body [...]

  253. Lucy says:

    OMG this is incredible … a must see and laugh out loud funny!!!

  254. [...] is some more info: http://jesserosten.com/2012/fotoshop-by-adobe Share this:TwitterFacebookLike this:LikeBe the first to like this post. Published: February 17, [...]

  255. [...] video by Jesse Rosten, worth a [...]

  256. [...] I have been working on health and beauty topics recently that have had me fretting about what we, as a society, are endorsing as beauty. Self-image problems are rampant and seem to cut across race, class, ethnicity and country. However, I believe I am not wrong when I say that I believe more women than men are caught in this trap. So when I saw this funny video, I felt it is well worth sharing to get the message out there. The video is sourced from http://www.jesserosten.com. [...]

  257. [...] JesseRosten.com -Video and awareness of topic WebMD.com - Supporting statistics Dove.us - Supporting Statisics [...]

  258. Arthur says:

    Out -freaking- standing!
    FotoShop = Phunny
    What is and where can I find the sliver material
    used as the background?
    Thanks

  259. Brilliant! Brilliantly written and brilliantly executed! Congratulations!

  260. [...] parody ad for “Fotoshop” cosmetics comes to us from filmmaker Jesse Rosten. Rosten says, “I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. [...]

  261. [...] weeks for him to revise in his giveaway time. It didn’t take prolonged for his feign blurb Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was common mixed times on Miss [...]

  262. [...] few more weeks for him to edit in his free time. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

  263. [...] weeks for him to revise in his giveaway time. It didn’t take prolonged for his feign blurb Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was common mixed times on Miss [...]

  264. [...] few more weeks for him to edit in his free time. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

  265. [...] provoking.  This last entry of hers, I love!  It is a parody of a fictional beauty product, Photoshop, Adobé.  You just have to see the video. It is hilarious…..and so very true!  It is such a sad [...]

  266. [...] few more weeks for him to edit in his free time. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

  267. Doris says:

    Awesome! We desperately need messages like these in the media! When my daughter was born, 18 years ago, I was hoping that commercials like these would be a thing of the past. Needless to say, the media remains in the Stone Ages when portraying women. I now have hopes for a better future for my daughter. Please keep up the great work!

  268. Josie says:

    AND, btw, didja notice, the professional ones that were photoshopped ALREADY were slim and beautiful? They are not only shoving UNREALISTIC down our throats, but also the belief that what is a healthy beautiful weight is now considered not good enough.
    Thank you for this.

  269. [...] weeks for him to revise in his giveaway time. It didn’t take prolonged for his feign blurb Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was common mixed times on Miss [...]

  270. [...] recently found this spoof of a beauty product commercial,  Fotoshop by Adobé, which explores a similar theme. I think it is extremely well done and worth taking a look. It is [...]

  271. [...] few more weeks for him to edit in his free time. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

  272. Jalan Robins says:

    It took me a minute to catch on, but once I did, oh boy! Very cool. I’ve shared with my friends n fam. I do hope this new perspective about “beauty” filters to the top of pop culture even though we know it will kill advertisers and the media. People and their self esteem are more important than the bottom line–right?

  273. [...] friends and a few more weeks for him to edit. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

  274. [...] and a few some-more weeks for him to edit. It didn’t take prolonged for his feign blurb Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was common mixed times on Miss [...]

  275. [...] and a few some-more weeks for him to edit. It didn’t take prolonged for his feign blurb Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was common mixed times on Miss [...]

  276. Shelby Rice says:

    Awesome. I am going to share this with my clients
    and friends and family that have daughters. Thank you!

  277. Lou says:

    I have shared this on FB- well done folks. I do want to paste my comment from my share though, especially as it relates to some of the comments above from those that work with or in the industry itself: “This is brilliant- the link to the ‘behind the scenes’ is a wee giggle too. So many comment that people-especially teens- need to see this to understand what an illusion media images are. I think instead of accepting that this is how things work, that we need to change things from inside the industry itself to destroy the use of illusion full stop. The unconscious translates that illusionary image as the expected norm- because it is bombarded with thousands of them every day. And I admit I am uncomfortable with Jesse’s use of models (as valid as they are of course,) over women who fit outside of that body type. Regardless the message is very clear. We have our work cut out for us.”

  278. April Storm says:

    Excellent video! Had to share with everybody!

  279. This simple crazy stuff made brilliantly! Congrats!

  280. Don Kim says:

    Brilliant idea. Amazing.

  281. [...] friends and a few more weeks for him to edit. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

  282. michal says:

    Brilliant, and a great reminder that no one looks as good as those “beautiful people.”

  283. [...] friends and a few more weeks for him to edit. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

  284. Elisa Griffith says:

    This video is sooooo Amazing!!!I’m a photo retoucher and this made me laugh so hard!Plus not only that..it is the TRUTH!Everybody should see this video!Good job!

  285. [...] Fotoshop by Adobé WILL Make You Perfect This entry was posted in Galerie. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. « nevver: Dan McCarthy roxxtwospirit: Holly & Farnoush Tattoos by Roxx TwoSpirit » [...]

  286. [...] it may be a bit off-topic, but one of my favorite pins I just have to share is this link to Jesse Rosten’s hilarious video,Fotoshop by Adobé . It’s an infomercial spoof based [...]

  287. [...] but this totally cracked me up. If you want to learn why Jesse made this movie, visit his blog here.  You can also view behind the scenes footage and view some of his other [...]

  288. [...] Fotoshop by Adobé – from filmmaker Jesse Rosten. Click through to his blog for a bit of explanation and a link to a behind-the-scenes video. [...]

  289. Gorath says:

    Not bad. The joke was worked to death by the time it was halfway over, but still, not bad.

  290. Finally, someone is telling the truth.

    This should be aired as a real commercial by healthcare providers.

  291. Will says:

    I love the background music, I’ve looked everywhere for it. Can u give me a link to it? Thanks

  292. Ítalo says:

    I wanted only the background music for this video

  293. [...] Jesse Rosten, a filmmaker in Northern California, clearly loves and uses a apparatus as well, though was also struck by a stupidity of a ways it is mostly abused. “I was examination TV one excited night and stumbled on an infomercial for some beauty product,” Rosten writes on his blog. “The blurb showed before and after portraits, that to my eye, looked like a same print only photoshopped. we laughed to myself. Then we finished this video.” [...]

  294. [...] Jesse Rosten, a filmmaker in Northern California, clearly loves and uses the tool as well, but was also struck by the absurdity of the ways it is often abused. “I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product,” Rosten writes on his blog. “The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.” [...]

  295. [...] Jesse Rosten, a filmmaker in Northern California, clearly loves and uses the tool as well, but was also struck by the absurdity of the ways it is often abused. “I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product,” Rosten writes on his blog. “The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.” [...]

  296. LOVE this video. It cracked me up! I also posted it on my health blog (with a link to your site). Healthy body image is so important, and advertising has such a profound affect on our lives. http://www.mindbodymusings.blogspot.com/2012/03/fotoshop.html

  297. read more says:

    Amazing poke at the industry! Funny but pointed! Love it! I am a photographer and it is crazy what we can do with an electronic image. Love that you point that out. People – especially teens need to see that what they see in the media is all an illusion! Thank you! This is amazing!

  298. Roxana says:

    and so true … Nice parody!

  299. Laura Stroth says:

    Hilarious! Thank you for sharing the industry secrets!

  300. Thank you so much for sharing this…it is spot on!

  301. [...] pal Monica shared this video with me.  It’s a hilarious comment on the whole over-photoshopping and airbrushing culture. [...]

  302. Suzanne says:

    Fantastic! I just assumed everyone knew all this until I introduced Photoshop to some teenage students who were perplexed that their idols are not as they appear. Your movie illustrates it beautifully…Thank you!

  303. [...] commercial isn’t real, neither are society’s standards of beauty.” – Brought to you by Jesse Rosten. Tweet Tags: activism, activist, advertising, air brushing, beauty standards, idealization, [...]

  304. NickK says:

    Cool, like, umm, where can i buy it?

  305. Love the Earth says:

    This is so great! It’s so beautifully produced too – looking like an actual advert makes it so much stronger. Fabulous! x

  306. [...] video, created by Jesse Rosten is hands down the best video I have seen in the last few [...]

  307. Hilarious! Thank you for sharing the industry secrets!

  308. Sarah T says:

    Hilarious! I believe the best way to project important messages to a young audience is through humour. Still shocks me how many people remain oblivious to the capabilities of PhotoShop!

  309. Natalie says:

    I cannot get over this commercial, it’s brilliant! I am dying to know what the song used was though. It’s possible it’s been mentioned in other comments, but I don’t really want to go through 300+
    Great job, seriously award worthy!

  310. Annie says:

    Love this! Humour is the best way to get these important messages across to Gen Y. I’ve linked this to a few of my art students and they love it!

  311. [...] Jesse Rosten did an amazing job with this commercial. Get ready for the “Next revolution in beauty!” Fotoshop by Adobé. [...]

  312. [...] and recently a parody video appeared on YouTube advertising a fictitious beauty product called “Adobé Fotoshop.”  The video makes fun of photoshopped images, saying things like “one application of Fotoshop [...]

  313. [...] réalisateur Jesse Rosten a créé cette parodie de publicité, Fotoshop by Adobé, afin de se moquer des standards de beauté, et de l’industrie de la beauté. Le sujet est [...]

  314. [...] a filmmaker and commercial director says this on his website: I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. [...]

  315. [...] łapki, albo kilogram więcej niż byśmy chcieli? Na całe szczęście nowej generacji kosmetyki Adobé Fotoshop (nie mylcie z Adobe Photoshop – Profesjonalny program do obróbki zdjęć) przychodzi z [...]

  316. Andy Dolphin says:

    Great concept. Beautifully executed. Is Fotoshop available at the pharmacy or is it a TV special?

  317. Anthony says:

    I just have to say that this is the most brilliant thing I’ve ever seen in my life. In October of 2011 I was at SEMA in Vegas and was laughing with some friends about how many of them Photoshop their cars and other things and try to pass it off as the real deal. We were thinking how funny it would be if this very commercial existed. Imagine how happy I was when I found this a year ago!! I just passed it along to a friend who is learning Photoshop and figured I’d finally comment on how genius this whole commercial is. The whole internet is worth whatever problems it causes me because of this one video. You are a genius person and thank you so much for making something in my imagination a reality. Oh, and GET OUT OF MY BRAIN!!! ;)

  318. [...] Kitten – Fotoshop By AdobéMarch 4, 2013 By Kylie Sturgess Leave a CommentFull story over at http://jesserosten.com/2012/fotoshop-by-adobe /* /* Filed Under: Art, Little Kitten, Media Leave a Comment « Little Kitten – [...]

  319. [...] “This commercial isn’t real, neither are society’s standards of beauty” Jesse Rosten, creator of Fotoshop by [...]

  320. [...] “This commercial isn’t real, neither are society’s standards of beauty“ Jesse Rosten, creator of Fotoshop by [...]

  321. [...] a hilarious example of how social media can challenge unrealistic standards of beauty through its blending an ad for “Fotoshop” with common cosmetic marketing strategies.  It went viral… This entry was posted in Uncategorized and tagged chapter 11, chapter 6, parody, social media [...]

  322. [...] Fotoshop by Adobé (Jesse [...]

  323. [...] similar project by filmmaker Jesse Rosten called “Fotoshop by Adobé” also went viral in 2012. The video is a fake commercial that describes Photoshop as a fix-all [...]

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