Jesse Rosten

I love shooting tethered. Viewing my photos on a large screen *while* shooting makes critical evaluations of exposure, focus, and composition much easier. Clients love it, too. They get a confidence boost from being able to see the photos as they’re taken. On commercial shoots, tethering is a must. You can’t have the client, art director, and make up artist all crowding around a tiny 3″ screen on the back of the camera.

As much as I love shooting tethered, sometimes it’s just not practical to lug a computer around, especially on remote location shoots. More gear means more crew. And more crew means bigger budgets (something that’s sadly lacking in the industry these days). On a run-n-gun shoot, even tethering to a laptop is awkward at best. Imagine doing a “walk a-about” photo shoot where you are tied to an assistant with a 10 foot rope. That’s ONLY convenient if one of you happens to fall into a crevasse.

Here’s a better solution. Wireless tethering to an iPad. No wires, no worries; portable and practical.

OK, onto the technical milieu. There are a few variations on the following workflow, but for the sake of simplicity, I’m just going to share what I’m using to go from my Canon 5D MkII to the iPad.

First thing you need is a little app called ShutterSnitch. It’s $8 and available in the app store. ShutterSnitch creates a landing point for the photos that are getting sent from the camera. There are some other great features built into the app, but rather than write about them you can read about them here.

There are a couple ways to get the photos out of your Canon dSLR wirelessly. Canon makes several WFT (as in, Wireless File Transmitter) devices for their various flavors of dSLRs. But, one look at the price and you might want to rearrange that acronym to WTF (as in, WTF!?). The cheaper option, and the one I’m using, is a wifi card from Eye-Fi. Eye-Fi makes SD cards that have a microscopic wifi antenna hidden inside. These cards can connect directly with ShutterSnitch. But there’s a caveat with Eye-Fi cards and the 5DMkII. The camera won’t recognize the newer X2 version so you’ll need one of the older classic pro models.

Now, at this point you’re probably thinking,”WTF! How am I supposed to use an SD card in a CF-only camera like a 5DMkII?” Gotchya covered there, too. You simply need an SD to CF card adapter. Yeah, I didn’t know those existed either. Eye-Fi does not officially support CF adapters for their cards, but I found one that works well with my MkII. The CF multi from Syncrotech. Some adapters will cut the wifi signal strength so be sure to find one that has been tested for use with Eye-Fi cards. The CFMulti seems to have no effect on the Eye-Fi’s ability to transmit. So far I’ve used it successfully up to about 25 feet with no file errors.

To make all of these photo transfers work, both the card and the iPad have to be connected to the same wireless network. Not a big deal if you’re shooting in a studio or any place there’s power. But if you’re on location you’re going to need a way to create an ad hoc wireless network. I cannot officially condone jailbreaking your iPad (nor does Apple), but it will allow you to install an app called MyWi. Yes, MyWi is the same app that people are using on their iPhones to share their 3G connectivity with other devices. Running the app on the iPad will create a network for the Eye-Fi to use for transferring photos. The great thing about this solution is that you’re carrying your network with you. Which means wireless tethering will work even if you’re deep in the jungle or on top of a mountain.

Just to recap, here’s what you need:
1. Older model Eye-Fi card
2. Synchrotech CFMulti adapter
3. MyWi app
4. ShutterSnitch app

One last tip on setting up the camera. Be sure to set your camera to shoot RAW+JPEG (small works best). The RAW files stay on the card, the JPEGS get transfered to the iPad for reviewing.

Big props to Matt Jeppsen of FreshDV for turning me on to this idea. We shared a few tweets back and forth on the workflow and Matt pointed me in the right direction. Check out FreshDV.com for tasty snippets of video industry news.

Two of mankind’s greatest inventions, together at last. Note: this is an exploration of what is possible, not necessarily what is practical. Tweet from the street at your own risk!
iPad Version Here

I wish I could say I was writing this post on an iPad. Alas, the Apple Fairy has yet to bequeath unto me the “ultimate mobile multimedia device” (Job’s words, not mine). But instead of sitting around pining over my iPadlessness, I’ve decided to mock up another iPad “experience.” I’m not going to say much about this one since it’s pretty self explanatory. Combine the convenience of shopping online with the familiartiy of a print layout. Sprinkle in a dash of novelty in the form of “living portraits” and wrap the whole thing up in a sleek, hand held device. I think this could be an interesting way to shop.

The footage for this demo came from a stock footage fashion shoot we did a couple weeks ago. Here’s a little bit of randomness from the day:

And just because the ladies did such a great job, here’s a few more clips of them posing.

I’ve been itching to try some stop motion lately and luckily found a project that seemed suited to the technique. Here is a TVC I created for a women’s health fair event (sidenote: TVC is industry-speak for “television commercial”). The challenge was to visually show a connection between “health, fitness, and fashion.” Shooting stop motion allowed for some creative transitions that helped tie the three themes together. Notice there are no cuts in this spot.

And now some technical details.
We shot this on a blue paper backdrop. It was lit with a couple of kino four-banks from the front. I went with hot lights instead of strobes to eliminate any potential flickering due to variation in strobe output. Don’t get me wrong, I love AlienBees, but they are not as consistent as, say, Profoto. Plus, shooting with constant light meant I could shoot at a higher fps without waiting for strobes to recycle.

The spot was shot on a Canon 5DMkII in stills mode (not video). I cheated the stop motion where ever I could. Cheating meant having the model move in slow motion and varying the shutter interval manually. It probably averaged somewhere around 4 fps. Other setups required the standard (and tedious) method of positioning the frame, snapping a picture…reposition…snap…repeat ad naseum. Text was done in After Effects using a combination of jitter settings in Path Text and Time Posterization.

I’ve mentioned it before and I’ll say it again. Filmmaking is one long string of creative problem solving. A great example of this is the “toiletry mobile” constructed from a mountain bike wheel and fishing line (see picture below). This little gem allowed the toiletries to easily orbit the model’s head. Big thanks to Casey our fearless model, Anna with make up and hair, Amy the apple eater, and Lyn production manager extraordinaire. Also thanks to InHouse Marketing for all their help with production logistics.

The iPad is on its way and the HP Slate is not far behind. I am equal parts excited and terrified to see how these devices will change the way we consume media (hint: revolution). Already we’re seeing publishers and advertisers flock to the iPad. Many magazines that have been print-only since their existence now have the opportunity to immerse their readers in interactive video, sound, and motion. So, if you shoot video, how can you prepare for this brave new world? Get yourself an L-bracket.

I’ll explain. Traditionally, books and magazines are in a portrait orientation and film and TV are landscape. You don’t read books on your TV and you don’t watch movies in a magazine, until now. With the advent of the iPad (and other handheld computing devices), the lines between print and motion media are being blurred. Books AND movies can now be consumed on the same device. A device you hold in your hand and flip any way you wish.

With the iPad, there’s really no longer a landscape limitation for video. Maybe you want your vid to appear full screen in portrait mode? Maybe you need a long, tall video banner-ad on the side of a digital magazine page? I think we’re going to start seeing a lot more vertically shot video soon. The simplest way to get a portrait orientation out of your video camera is to flip it. Flip it good. So get yourself an L-bracket and get shooting (if you shoot with a fixed monitor you might want to also get yourself a neck brace and a chiropractor).

Last weekend I shot some vertical beach scenes. These were shot on Red with a Canon 10-22mm.

Beach Verticals from Jesse Rosten on Vimeo.

All this vertical footy got me wondering what some of this might look like as an iPad magazine cover. So I did a little Sunset Magazine mock up. Sunset Mag, if you’re reading this, call me. We’ll talk.

I’m working on a personal project right now about the costal Redwoods. After spending two days deep in the jurassic mists I started to get a little stir crazy. You ever feel like raptors are watching your every move?

In addition to almost twisting my ankle falling off this tree, I think I really scared two old ladies that were walking up the trail behind the camera. There, now no one can say I take myself too seriously. Enjoy the buffoonary.

Spent most of the afternoon working on this diy cable cam. The “pulleys” are sealed-bearing scooter wheels I picked up from a local bike shop. Please chime in if you have any design suggestions. I’m just winging it right now. Once I get the kinks worked out, and some stronger cable, I hope to fly the Red on this thing. In the meantime, here’s a quick clip of the first spin with a sandbag.

A couple weeks ago, we decided to drive to Vancouver to take part in the Olympic festivities. The 5D mkII went with us and I ended up shooting enough video to throw together a quick edit. I do love the portability of this little camera. Almost as much as I love the Winter Olympics.

Here are a few MadMen inspired shots of my friend Jim. Though I’d never seen Jim smoke a cigar before, this is how I always picture him in my head – a bit of daring, with a dash of dashing. Jim has a long resume that is full of acronyms like CEO and MBA. I don’t know what any of those mean but I do know that Jim is a nice guy and a good friend.

Lyn and I set up a little photoshoot last week to test out the newly arrived backdrop (ordered it here: neutral gray), and the new high-output beauty dish. The lighting setup for these shots was pretty simple: beauty dish boomed over head (with AB1600), and two speedlights in small silver umbrellas as kickers (with the exception of one shot where they didn’t fire).

Now how about that HOBD? If, like me, you’ve been on the fence on whether or not to pick up the new High-Output Beauty Dish from Paul C. Buff, let me save you the worry. Just get it. You will not be disappointed. Now, I’d used the old dish before and liked it. But the HOBD has been completely redesigned for efficiency and I really didn’t know what to expect. The light spread on the HOBD is about 45 degrees (old model dish was 140 degrees). That’s a pretty focused light. In order to get that kind of narrow beam on the older, less efficient dish, you needed to lug along a grid modifier. Let me tell you, it’s a lot easier (and more efficient) to *diffuse* hard light than it is to *focus* soft light. So far, I’m really liking the narrow focus of this dish. I figure if I need a softer look from the HOBD, I’ll just throw the sock on it and approximate the light spread of the old dish. Boom. Done. The HOBD is made of aluminum and is very light weight compared to the older, Webber-BBQ-inspired dish. My only complaint is the way the direct-light blocker mounts. It is not connected to the dish itself but runs through a hole and into the umbrella holder of the Alien Bee. It’s a clunky, and somewhat proprietary way to mount the blocker. I have no idea if the hole on the HOBD will match up on any other monoblocs.

Overall I’m very happy with the dish. Next project is to test its efficiency by doing some daytime shots a 580 EX mounted to the dish.

Last spot in the Better to Play series. I just watched all four back-to-back and I must say I’m pleased with their consistency. Yay for branding. This spot was shot on Red and posted in FCP with some help from Magic Bullet and After Effects (for the motion graphics). I’m pretty sure the idea for this spot came from an episode of Arrested Development. RIP Arrested Development. We’ll always have the banana stand.