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  • Smart Phone PSA

    Smartphone PSA from Jesse Rosten on Vimeo.

    The Setup

    Sometimes you just need a quickie project to stay sharp. That’s what this was. A few weeks ago, my bud and long time Internet boyfriend Matt Jeppsen announced:

    “Hey, I’m coming to town and I’ll have these new Schneider Xenon lenses with me. Want to shoot something?”

    I said, “Sure!”

    And then proceeded to pitch an idea that involved 20 actors, a closed street, choreography, a 20-ft panda bear puppet, and an f14 flyover.

    Jeppsen replied, “How about something we can shoot in half a day? We’re on vacation after all.”

    I assume this response was due to his hatred of pandas (true, ask him), but I felt he had a point. I took the elaborate concept, boiled it down to the essential idea, and came up with this. PhoneGuy vs sidewalk.

    Idea
    I must admit there have been times I’ve wanted to slap the phone out of someone’s hand while they meandered across my path on the sidewalk. Dude, just, duuuude, put it down for like, thirty seconds while you walk from the gym to your car. I bemoan these slow-walking iDolts and their enslavement to The Cloud, and then, without the faintest whiff of irony, I’m on my phone tweeting about it. So yeah, this guy is me. Consider this spot a note-to-self. Apparently, this is an actual public safety issue and distracted-pedestrian injuries are on the rise. Smart phones, dumb people.

    Director’s Commentary
    The great thing about slapstick is that even when you know it’s coming, it’s still kinda funny. When you see someone hurt themselves those little mirror neurons in your brain fire and scream, “OMG, THAT COULD HAVE BEEN YOU! TICKLE TICKLE!” Slapstick seemed like an easy way to make this point and fit within our requirement of being done shooting by lunch.
    We shot everything on steadicam. Well, a janky old Glidecam V8 actually. Camera movement was important for the “pole reveal” moment and was obvious for the other walking shots. For the pole I got some 1″ pipe insulator from Ace Hardware and spray painted it silver. This made it easier possible for our actor (Adam) to give the pole a good whack with his face. In his spare time, Adam drops massive waterfalls in his kayak so walking into a pole foamie was a no brainer for him (or maybe that’s the other way around, haha).
    We wereB actoror;s a elt. arpnkbvioussivcvery/reND Loeople.Matt JenidveDPCloud,> .

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