Fotoshop by Adobé

January 9th, 2012

I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.

This commercial isn’t real, and neither are society’s standards of beauty.

Click here to watch the behind the scenes vid!

Featuring:
Willow Brook
Carrie Salmon
Ashley Hermsmeier

Awesome Possums:
Script Consultant – Kallie Markle
3D Renders – Paul Conigliaro
Make Up – Anna Brown, Michelle Gallagher
Hair – Joanna Shea
Production Coordinator – Lyn Rosten
1st Cam – Tyler Faires
Gear Guru – Derek Sine
Voice Artist – Molly Jenson





265 Comments | Trackback | Tags:

265 Responses

  1. Brilliant. Needs to be seen by everyone not just young women

    January 9th, 2012 5:13 pm

    Michael Horton

  2. This is the most hilarious thing I have ever seen! As a retoucher, this is brilliant. Thank you for making it.

    I featured this on our blog with a link back to you:
    http://solsticeretouch.tumblr.com/post/15596882088/fotoshop-by-adobe-this-is-the-most-hilarious

    January 9th, 2012 5:59 pm

    Solstice Retouch

  3. [...] in Infomercial Tricks Rate This Product:One of the common tricks infomercials sometimes use is Photoshop. If you look closely at some infomercials, you’ll see the same photo — just highly photo edited. This is how the parody ‘Fotoshop by Adobé” was concocted. “I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.”¹ [...]

    January 9th, 2012 8:59 pm

    Infomercial Parody–Fotoshop by Adobé — Ratings, Does It Really Work, Scams, Complaints & Where to Buy

  4. Brilliant. Will be blogging about it ASAP!

    January 9th, 2012 10:21 pm

    Tasra Dawson

  5. Just saw this on Vimeo. Wonderful! Brilliant, great work. I’m in the industry and this is 100% true and yet we continue down this path because it’s “expected”.

    January 10th, 2012 4:57 am

    Phil Squire

  6. Amazing poke at the industry! Funny but pointed! Love it! I am a photographer and it is crazy what we can do with an electronic image. Love that you point that out. People – especially teens need to see that what they see in the media is all an illusion! Thank you! This is amazing!

    January 10th, 2012 7:16 am

    Tamra Wade

  7. Brilliant. We’ll pass it on!

    January 10th, 2012 8:36 am

    Dave MacDonald

  8. Brilliant video. I’m so impressed that you used professional quality production to stick it to the beauty industry. Thank you, and thanks to your models and crew.

    January 10th, 2012 9:26 am

    Ruth

  9. Excellent point made! This should be shared with every woman who have ever felt tempted to believe these infomercials… staying up late catching one of those shows that preys on gulibility (& despiration, lol). Bravo!

    January 10th, 2012 9:39 am

    Nancey Kolb

  10. Society’s standard of beauty has been unreal since the ancient Greeks started carving marble, at the latest. Long before digital photography and computer editing, humans have been striving toward an ideal image of ourselves.

    January 10th, 2012 9:53 am

    James

  11. LOL too funny! You nailed it!

    January 10th, 2012 10:01 am

    Karen

  12. As others have said, this is brilliant! And I love the pseudo-natural sciency jargon.

    January 10th, 2012 10:02 am

    BDNf

  13. [...] Via Jesse Rosten

    January 10th, 2012 10:40 am

    FILE UNDER: The Cold, Photo-Shopped Truth « portender

  14. [...] Site Officiel : Jesserosten.com [...]

    January 10th, 2012 11:29 am

    Fotoshop by Adobé

  15. Nice
    it´s “THE UGLY TRUTH”

    January 10th, 2012 11:37 am

    tobi

  16. Brillz.

    January 10th, 2012 11:41 am

    Meech!

  17. [...] and commercial director Jesse Rosten created the parody commercial for Fotoshop by Adobé, which is a humorous and satirical look at “society’s standards of beauty” and [...]

    January 10th, 2012 11:56 am

    Fotoshop by Adobé, A Satirical Look at the Beauty Industry

  18. [...] by Adobé est une fausse pub imaginée par Jesse Rosten. L’idée étant de nous faire réagir sur l’utilisation exagérée de Photoshop dans les [...]

    January 10th, 2012 11:59 am

    Fotoshop by Adobé | So Particular

  19. [...] a filmmaker based out of Northern California, says he was inspired to create the piece when he was watching TV one sleepless night and stumbled upon [...]

    January 10th, 2012 12:11 pm

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  20. Jesse Rosten, you kick ass. Just shared your video on Facebook after seeing it on a friend’s wall. Hilarious and cleverly executed. High-fives to you from Austin, Texas. :)

    January 10th, 2012 12:42 pm

    Amy

  21. [...] a filmmaker based out of Northern California, says he was inspired to create the piece when he was watching TV one sleepless night and stumbled upon [...]

    January 10th, 2012 12:56 pm

    Fotoshop by Adobé: a brilliant spoof that mocks makeup commercials | Tech News Aggregator

  22. AMAZING!!!!! This is so well-done, and right to the point. Love, love, love :)

    January 10th, 2012 2:09 pm

    Definitely Not Born With It

  23. Could be the best mocu-spot I’ve ever seen. Great writing. Great read. Perfect CGI. Hilarious and so well done. Bravo!

    January 10th, 2012 2:10 pm

    Rick Dolishny

  24. amazing, well done! Anyone know the name of the backing track? it’s catchy!

    January 10th, 2012 2:42 pm

    Greg

  25. [...] a filmmaker based out of Northern California, says he was inspired to create the piece when he was watching TV one sleepless night and stumbled upon [...]

    January 10th, 2012 3:05 pm

    Fotoshop by Adobé: a brilliant spoof that mocks makeup commercials | Broadcast.my

  26. [...] Maailma parim kosmeetikatoode – Jesserosten [...]

    January 10th, 2012 3:08 pm

    Hommikune kokteil | Padjaklubi

  27. [...] http://jesserosten.com/2012/fotoshop-by-adobe Like this:LikeBe the first to like this post. [...]

    January 10th, 2012 3:10 pm

    Model Deception | Reviving Identity

  28. Well done-I’ll be adding to my website and sharing with colleagues ;-)

    January 10th, 2012 3:26 pm

    Evelyn Tribole

  29. Brillant! Thank you for this. Make more!

    January 10th, 2012 3:41 pm

    Angela

  30. amazing!! thanks for taking the time to do this!

    January 10th, 2012 4:42 pm

    melissa

  31. Hilarious and very well done! It needs to be seen. Thanks for making it.

    January 10th, 2012 5:02 pm

    Rosanna

  32. [...] According to his blog, video creator Jesse Rosten “was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just PhotoShopped.” Based on this sad but likely truth, Rosten put together the following video, which is sure to bring a smile to anyone who is familiar with PhotoShop’s magical suite of image enhancing tools. [...]

    January 10th, 2012 5:23 pm

    FotoShop, by Adobé | WebTool Plugin For WordPress

  33. I love you!!!

    January 10th, 2012 7:13 pm

    Fleure

  34. Masterfully done, Jesse and Co.
    Thank you!

    January 10th, 2012 7:36 pm

    Nelvia

  35. Brilliant! :) This should be shown in health class to teenagers so they have a better self-image.

    January 10th, 2012 8:12 pm

    Christy Clark

  36. that being said, those models are beautiful and don’t need photoshop :p

    January 10th, 2012 9:04 pm

    mo

  37. totally awesome! I will be showing this to my digital photography students…

    January 10th, 2012 9:31 pm

    alison

  38. I might just have to use this video for my high school health class unit on self esteem!

    January 10th, 2012 9:41 pm

    Ryan

  39. FANTASTIC WORK!!!

    January 10th, 2012 10:49 pm

    Jason

  40. [...] real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in [...]

    January 10th, 2012 10:57 pm

    Fotoshop by Adobé | Gender Provocation / Гендерная Провокация

  41. [...] here for more behind the scenes images or to find out more about Californian film maker Jesse Rosten. [...]

    January 10th, 2012 11:01 pm

    Maybe she’s born with it, maybe it’s..Photoshop? | Lipstiq.com | Your Byte-Sized Indulgence

  42. This is necessary. It always has been.
    Perfect and VERY crucial video.
    And yes… I giggled. <3

    January 10th, 2012 11:10 pm

    The Goodnight Tree

  43. [...] ג’סי רוסטן יצר את הפרסומת הפארודית הבאה למוצר Fotoshop by Adobé, מבט סאטירי משעשע על הסטנדרטים החברתיים ליופי והגזירה [...]

    January 10th, 2012 11:33 pm

    Fotoshop של אדובי: מבט סאטירי על תעשיית היופי (וידאו) | חורים ברשת

  44. haha.. this is AMAZING.. thanks for making this

    January 11th, 2012 12:13 am

    Dammy

  45. [...] of the Day – Fotoshop by Adobé, a brilliant spoof that mocks makeup commercials created by Jesse Rosten, with the tagline “This commercial isn’t real, neither are society’s standards of [...]

    January 11th, 2012 1:20 am

    Spoof Commercial: Fotoshop by Adobé | HypeDot

  46. Molly Jenson Are you the one who say: “Fotoshop by Adobé” ? wowowowwow I like this part.
    Thanks to the one who said (Fotoshop by Adobé) (^_^)

    January 11th, 2012 1:58 am

    Suhaib

  47. An important message, brilliantly executed. Bravo.

    January 11th, 2012 2:44 am

    Andy Brice

  48. brilliant.

    January 11th, 2012 2:59 am

    alex

  49. Very funny- Dove also had a similar video, created by Ogilvy for their Campaign for Real Beauty in 2007: http://www.youtube.com/watch?v=sfAPT1_0TDg

    January 11th, 2012 3:01 am

    Amanda

  50. Gorgeous, loved it. Love the parody, love the models, love the humor, love the music, gotta love Fotoshop by Adobé!

    p/s: Damn the music’s electrifying! What’s the title?

    January 11th, 2012 3:08 am

    Nicholas Chee

  51. That was absolutely kick-ass! Loved it… definitely posting it on my FB wall. :)

    January 11th, 2012 3:17 am

    Malavika SP

  52. [...] Източ­ник: Jesserosten.com [...]

    January 11th, 2012 3:23 am

    Fotoshop by Adobé | Eitaka.com

  53. Superb will be posting it for all to see the truth.

    January 11th, 2012 3:32 am

    Ricky Woodside

  54. Pure genius. Great work!

    January 11th, 2012 3:49 am

    Andy B

  55. A number of excellent points, brilliantly executed. A must-see for anyone with body image issues. Thank you.

    January 11th, 2012 3:57 am

    Rose Whiteley

  56. [...] Ha kíváncsi vagy, hogy készült a klip, itt megnézheted. [...]

    January 11th, 2012 4:08 am

    Itt a könnyű szépség titka: Fotoshop by Adobé | Urban Legends

  57. Fantastic, just a brilliant piece of satire…

    January 11th, 2012 4:12 am

    WTM

  58. I love this. So cleverly done. Showing it to my daughter.

    January 11th, 2012 4:16 am

    Lola Augustine Brown

  59. Every culture has standards of beauty. Move into the wilderness and live as a hermit if you have such a huge problem with them. Everyone else shouldn’t change just to make you feel better about yourself.

    January 11th, 2012 4:38 am

    Jeff

  60. This is awesome! Tongue in cheek truth… loved how it was professionally shot, and love the statement even men have a hard time with. Can you do one like this for men? Xoxo

    January 11th, 2012 5:20 am

    Jesse R.

  61. Awesome !
    What is the title of the music you used ?
    Thanks !

    January 11th, 2012 5:41 am

    GeeBee

  62. Awesome commercial for Fotoshop and how it resembles actual beauty ads *lol* Shared it on my blog.

    January 11th, 2012 6:52 am

    Miss Viki Secrets

  63. [...] dieser film von jesse rosten ist keine werbung ;) (youtube, vimeo) [...]

    January 11th, 2012 6:52 am

    fotoshop by adobé « blubberfisch

  64. This is brilliant Jesse! You made me laugh out so loud! Everything here is absolutely true about today’s definition of beauty. Love how you poked fun at that! More please!

    H xx

    January 11th, 2012 7:52 am

    Hilary Isaac

  65. Funny! Although I think it should have featured men as well as women because male celebs photos are touched up for magazines too. Plus recent research shows that body immage concerns men as well as women – in fact the headline was that body image concerns more men than women.

    January 11th, 2012 8:44 am

    IAmHer

  66. so well crafted. love the attention to detail and the scientific jargon. “my skin feels like plastic.!” excellent work by you and your crew

    January 11th, 2012 8:45 am

    stu

  67. [...] where is the proof I hear you cry.  Well thanks to a great video by the filmmarker  Jesse Rosten you can now see exactly how it’s done.  And have a good old giggle in the [...]

    January 11th, 2012 8:45 am

    Now everyone can look like a module with Fotoshop by Adobé « littlepocketsofinspiration

  68. LOVE IT!! Thank you, thank you!

    January 11th, 2012 8:46 am

    Kelly

  69. [...] where is the proof I hear you cry.  Well thanks to a great video by the filmmarker  Jesse Rosten you can now see exactly how it’s done.  And have a good old giggle in the [...]

    January 11th, 2012 8:55 am

    Now everyone can look like a models with Fotoshop by Adobé « littlepocketsofinspiration

  70. [...] everyone is now familiar with Jesse Rosten’s video gone viral,  Fotoshop by Adobe’.  On the making of Fotoshop Rosten remarked, “I was watching TV one sleepless night and [...]

    January 11th, 2012 9:43 am

    Biking In Dallas » Jesse Rosten, Fotoshop, Cyclocross and Levi Leipheimer

  71. As an activist for the prevention of eating disorders I really digged this! I especially appreciated that you used humor and wit to convey your message instead of screaming “Shame on you!”. Creative and brilliant. Thank you!

    January 11th, 2012 10:02 am

    Rewrite Beautiful

  72. This is brilliant! As said above, it really needs to be seen by more people! I shared it into my facebook wall, with a link back to you.

    Thank you for creating this, and for sharing!

    January 11th, 2012 10:09 am

    Azzeria

  73. [...] images here, behind the scenes video here. Advertisement GA_googleAddAttr("AdOpt", "1"); [...]

    January 11th, 2012 10:30 am

    Fotoshop By Adobé « Inspirational Geek

  74. This needs to be on the next SNL…Saturday Night Live!

    January 11th, 2012 11:41 am

    Noel

  75. Just amazing. Already shared it with the world!!!

    January 11th, 2012 12:03 pm

    Mademoiselle Lala

  76. I wish i had a blog to share this on! Amazing, hope it goes viral for you!

    January 11th, 2012 12:24 pm

    Elizabeth

  77. [...] by Jesse Rosten, Fotoshop by Adobé  has only been live for two days but went viral quick and fast, hitting the [...]

    January 11th, 2012 12:55 pm

    Fotoshop by Adobé Hits 1million Views in 2 Days, And You Should Watch It Too

  78. [...] You can read more on Jesse’s video here: http://jesserosten.com/2012/fotoshop-by-adobe [...]

    January 11th, 2012 1:01 pm

    Fotoshop by Adobé | SilberStudios

  79. Brilliant, I love it! Only a thought, but could it possibly have even greater impact if the gals staring in the video were less beautiful to begin but more average looking North American women, who then throughout the video are transformed by photoshop?

    January 11th, 2012 1:12 pm

    Terrie

  80. [...] den och inse att det ni ser på bilderna på alla magasin, i alla reklamer. DET ÄR FEJK FEJK FEJK. http://jesserosten.com/2012/fotoshop-by-adobe [...]

    January 11th, 2012 2:09 pm

    Kom igen nu tjejer. | Strandtestarbloggen

  81. Wow. Can I kiss you!?!? Well, wait, um…. anyway, I LOVE IT!!!!!!!

    THANK YOU!

    January 11th, 2012 2:21 pm

    SF Bay Mama

  82. Fantastic!

    January 11th, 2012 2:26 pm

    Sally

  83. [...] Jesse Rosten, appalled by “society’s standards of beauty,” creates this humorous fake commercial to really emphasize what is going on today. Sit back and enjoy, all you Photoshop gurus are going [...]

    January 11th, 2012 4:01 pm

    Fotoshop by Adobe: It’s Time to Change | CreativeDojo

  84. Thank you for making this.. there is not a “Like” button big enough to express the feelings.

    January 11th, 2012 5:40 pm

    Papa Rotzzi

  85. Please do a Fotoshop for Men version of this for all the craziness that is Fitness Magazines!

    January 11th, 2012 5:42 pm

    Tallsquall

  86. This is fantastic! So good. I’m a comedian and a stylist… it’s perfect.

    January 11th, 2012 6:51 pm

    Monique

  87. “possums ” = Dame Edna <3

    January 11th, 2012 7:14 pm

    mary renz

  88. Absolutely brilliant. !! Posting on my blog.

    January 11th, 2012 7:15 pm

    Jess Peterson

  89. Your video on Vimeo is catching fire on Facebook! Thank you for the well-deserved jabs at the electronic fairy glamours of the fashion world :) <3 from the boonies of western Massachusetts.

    January 11th, 2012 7:50 pm

    Sarah Jahn

  90. Love it! Thank you for taking the time to share this with us. Wishing you happiness, Hugs, Katherine

    January 11th, 2012 8:16 pm

    Katherines Corner

  91. That’s fantastic. Sad, but all too true.

    I love the production values in this. Plus when you spewed forth that mumbo-jumbo-technical-term, I almost fell out of my chair.

    January 11th, 2012 8:18 pm

    DJB

  92. So funny, and so well done! You made my day with this.

    January 11th, 2012 8:36 pm

    Julie McMillan

  93. [...] by Adobé est une fausse pub imaginée par Jesse Rosten. L’idée étant de nous faire réagir sur l’utilisation exagérée de Photoshop dans les [...]

    January 11th, 2012 9:18 pm

    Fotoshop by Adobé | NY French Geek

  94. Brilliant!! Love the video~~ <3

    January 11th, 2012 9:22 pm

    Fergus Ma

  95. Clever, very well done! Cheers!

    January 11th, 2012 9:29 pm

    4h34d

  96. I love it! This is such a great video!
    Incredible teamwork!!

    January 11th, 2012 9:36 pm

    Tracey Hedge

  97. halarious!!! I wanna see “Aphter Ephekts” version too ;)

    January 11th, 2012 10:36 pm

    Alexey Dolotov

  98. I am in awe, Jesse! It’s a fantastic piece of work. You are spot on with all the PS tricks. I’m a photographer, & I hate seeing all those magazine covers that’ve obviously have a couple of hours of PS work done on them.
    Also, I thought you might like to know that your video is going viral on G+ right now. ;^)

    January 11th, 2012 11:13 pm

    Lione Lauer

  99. Fabulous video…good voice..kudos to all behind the scene…can see…done in real good pace…bravo..to whole team…you just inspired me…keep it up…Lal Nallath

    January 11th, 2012 11:25 pm

    Lal Nallath

  100. If this happens, all the cosmetic and surgeries business dropped down instantly. But no way this never happens bcz aside photoshop people want to be beautiful in reality.

    January 12th, 2012 12:38 am

    Belle Monde

  101. This is freakin awesome!

    January 12th, 2012 12:38 am

    Christian

  102. [...] off the Earth à 10 mainsUn nouveau produit de beauté qui va vous rendre belle pour toujours !! Makingof /**/ Partager :Leave A CommentPosting your comment… Name Email URL Message img.wp-smiley-select [...]

    January 12th, 2012 2:56 am

    Fotoshop by Adobé :: OkikteluK.NeT ::

  103. Very nice idea and great video!
    Cheers :)

    January 12th, 2012 4:32 am

    Kai

  104. This brilliant, love it!! :) I always thought the same thing when I saw those TV commercials, that they’re just Photoshopped. For myself as a photographer, I always aim for what I label “ethical retouching” for portraits—flattery without physical alteration. If something is temporary, like a blemish, it’s fair game for removal since it’s not part of the person’s character/appearance. However if it’s permanent (scar, birthmark, wrinkles, etc.), they stay, but may be “softened” by smart use of lighting so that they draw less attention. Dark-room photographers and even painters have done it for ages. Perhaps it sounds like semantics, but I sleep better at night :)

    January 12th, 2012 5:02 am

    Kyle

  105. [...] Jesse Rosten – Fotoshop by Adobé. Comments are closed. Return top [...]

    January 12th, 2012 5:08 am

    Jesse Rosten – Fotoshop by Adobé | Aaron Walton

  106. Amazing..I am new to this….I didn’t realize all fotoshop can do…Thanks for this ….I think all young girls need to see this….Great Video!!

    January 12th, 2012 5:52 am

    Joanie

  107. Cool Beans!! Amazing and very inventive…

    January 12th, 2012 5:53 am

    Joanie

  108. [...] е на Jesse Rosten филмоправяч от Северна Калифорния. Клипчето е [...]

    January 12th, 2012 7:17 am

    Фотошопа ще победи грозотата! | gorgeous but real

  109. Sadly, the Dove campaign from 2007 wasn’t popular because people didn’t like seeing the pics of real women with on gigantic billboards in Manhattan….I think some people said it “bothered them to see these women in their underwear and bras”but half naked 16 yr olds in sexual positions is okay in an ad??Young girls need to see this!!! GREAT WORK!!!

    January 12th, 2012 7:29 am

    Denise Ruppert

  110. Love it! Great idea! Well done video!

    Just made a post in my blog for it! :)

    January 12th, 2012 7:44 am

    Lucho Lalev

  111. Terrific video,and oh so accurate!

    January 12th, 2012 9:36 am

    Ann

  112. Brilliant. Really engaging. Much better than the Dove commercial too ;-)

    January 12th, 2012 9:47 am

    Mark Lightfoot

  113. Brilliantly observed & put together, I love it.

    January 12th, 2012 10:08 am

    John Chapman

  114. [...] video by Jesse Rosten has gone mega-viral, but just in case you haven’t seen it — it’s a [...]

    January 12th, 2012 10:50 am

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  115. [...] Take a look at the video and tell me what you think.  Not only do I think it is absolutely hilarious, but I love that this is a man who gets that the images created in the media are completely unrealistic. The behind the scenes and full post can be found here. [...]

    January 12th, 2012 10:58 am

    Maybe She’s Born With It - Atlas Melk | Atlas Melk

  116. This is quite wonderful….I’m the co-author of two teaching packs about body image and self esteem and a complete series about Personal, Social, Health and Economic Education. I wish this film had been available to us before they were published- we would have flagged it up for the teachers and young people who use our resources.
    Would you allow us to have the weblink published in the Dyanmic Learning materials that support our resources?

    January 12th, 2012 11:01 am

    Lesley de Meza

  117. [...] pictures are not real life pictures, this fabulous video shows the truth!, they are real people but the modern magazine industry allows so much tweaking that it is an [...]

    January 12th, 2012 11:15 am

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  118. Results of a new study suggest that Botox (onabotulinumtoxinA, Allergan) has previously unsuspected and long-lasting systemic effects on muscles other than the ones into which it’s injected.
    I’m waiting New Film

    January 12th, 2012 11:27 am

    CDC

  119. I’ve seen an awful lot of video in my life (and I do mean an “AWFUL” lot!) This video elevates the entire industry. I commend you. Well written, beautifully shot, and perfectly executed. Kudos!

    January 12th, 2012 11:28 am

    Glo MacDonald

  120. Perfection! (this video that is!) :) Thank YOU!

    January 12th, 2012 12:15 pm

    molly

  121. [...] Photoshopped images are funny, and they make you wonder what the heck the designer was thinking. Jesse Rosten thought this same thing recently when he was watching a late night infomercial for beauty products [...]

    January 12th, 2012 1:07 pm

    The Fotoshop Beauty Regimen: No Self-Respect Needed [bitrebels.com] | Life: À La Carte! – a blog by Helen Hill MFT

  122. [...] Also to note, this commercial isn’t real. Read the full inspiration behind this video, here. “Fotoshop” for the [...]

    January 12th, 2012 1:18 pm

    Fotoshop by Adobé | hustleGRL.com

  123. I love this! Thank you! I run the http://www.peachyclean.com.au organic skin care website and have just shared it on my page! Perfect!

    January 12th, 2012 1:35 pm

    PeachyClean

  124. LOVE! Will be sharing on my site.

    January 12th, 2012 1:36 pm

    Roni

  125. Having three girls at home that see the unrealistic images of beauty schemas in society leaves me speechless. I have to remind them to look around and see the people for what they really are…because real people don’t look like the magazines!

    January 12th, 2012 2:04 pm

    Samantha M. Piasecki

  126. [...] This commercial isn’t real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

    January 12th, 2012 2:31 pm

    Fotoshop by Adobé | TV

  127. Brings home in a dramatic way how we’be taken such a wrong turn in our society.

    January 12th, 2012 2:44 pm

    Chipnoon

  128. brilliant! what is the song!!!

    January 12th, 2012 2:48 pm

    lynn

  129. I love this video so much! I wish I had seen it when I was about 12, it might have saved me from years of hating how I look.

    January 12th, 2012 3:02 pm

    B. Anne

  130. Amazing! I swear this should be mandatory viewing for all – teenagers especially. :P

    January 12th, 2012 4:06 pm

    Sammy

  131. [...] Jesse Rosten – Fotoshop by Adobé Jesse Rosten – Fotoshop by Adobé. [...]

    January 12th, 2012 4:08 pm

    Jesse Rosten – Fotoshop by Adobé « sarah ann enright

  132. I love this commmerical I wish I can put this on the big screen during the superbowl. I wish we could create a fund combined from all the foundations and put it on tv during the superbowl. You truly rocked this commrical out seriously can you do another one pleaseeeeee.

    January 12th, 2012 4:59 pm

    Ebony

  133. [...] Videos » Fotoshop by AdobéFotoshop by Adobé 0 Howard Pinsky January 12, 2012 6 views Videos Jesse Rosten did an amazing job with this commercial. Get ready for the “Next revolution in beauty!” [...]

    January 12th, 2012 5:01 pm

    IceflowStudios Design Training – Fotoshop by Adobé – Iceflow Studios Design Training

  134. [...] media » Fotoshop by AdobéFotoshop by Adobé 0 Howard Pinsky January 12, 2012 12 views media Jesse Rosten did an amazing job with this commercial. Get ready for the “Next revolution in beauty!” [...]

    January 12th, 2012 5:02 pm

    IceflowStudios Design Training – Fotoshop by Adobé – Iceflow Studios Design Training

  135. Hey Jesse

    Thank you! I have two daughters .. 18 & 19. The 18 year old is a model (omg) so we know about this anyway but so many young women believe the ridiculous images shown in movies and on tv

    Kudos! Great! Thanks!

    January 12th, 2012 5:49 pm

    Francesca Azuremare

  136. Fantastic. Saw it through a link published by a mag of one of Buenos Aires -Argentina- two major newspapers. Talking global, lol! You’ve made it this far south, Jesse. Great work! ;D

    January 12th, 2012 6:17 pm

    Lola

  137. Outstanding, hysterical, flawless, spectacular, epic, wonderful, brilliant, smashing, unbelievable, excellent, amazing, shocking, perfect, sensational, stunning,…

    that should inspire a few new clients.

    Thank you for that.

    January 12th, 2012 6:20 pm

    Brad Haan

  138. [...] more on Jesse Rosten and behind the scenes video, click here. Find Us On Facebook Job OpportuntiesIntern ContributorIntern [...]

    January 12th, 2012 8:14 pm

    Fotoshop by Adobé | The Suit

  139. Hallelujah, a creative Genius gone viral! Thank you, THANK YOU Jesse. But please don’t stop there, do more, take the whole lot STRAIGHT to the WOODSHED!…especially HOLLYWOOD! YES, TRUTH IS OUT OF THE BOX. Finally. XO

    January 12th, 2012 11:08 pm

    OH ME OH MY

  140. [...] wollte ich es Euch nicht vorenthalten. Ein paar Background-Infos und Bilder vom Set gibts bei Jesse Rosten. [...]

    January 13th, 2012 12:56 am

    Fotoshop Fake Werbeclip | Fashion-Insider

  141. Pretty racist i say… Blind race for something which is simply unreal…!!!

    January 13th, 2012 1:04 am

    vertex

  142. Absolutely brilliant! Well done. My hat is tipped and i bow. Truly awesome.

    January 13th, 2012 1:19 am

    Lathiem Groenmeyer

  143. Brilliant….thank you, thank you, thank you Jesse. Shared on our Facebook page. We are about providing people with info and products to help them live a more natural, non-toxic, eco-friendly lifestyle. You are helping with the natural bit…..we’ve got to help our young people realise they are being duped and manipulated – and how to resist it. So important and you’ve provided a major tool.

    January 13th, 2012 1:33 am

    Elaine

  144. [...] a filmmaker and commercial director says this on his website: I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. [...]

    January 13th, 2012 2:15 am

    Filmmaker Targets Beauty Industry in Viral Spoof – Adobé Fotoshop | Cult Hub Magazine

  145. Facial shots are even easier – rather than polish up eye shape, skin tone, hair (etc etc) with Photoshop, one processing with Portrait Professional will do as well. It does, however, have one advantage: the kind of changes it makes make a mess of the Facebook and Google facial recognition software..

    January 13th, 2012 2:39 am

    Peter

  146. Hilarious! And sooooo well done.

    LOVED the scientific-you’re-all-too-dumb-to-know-what-any-of-it-means-anyway jargon … As they’d say here in Scotland: Pure Dead Brilliant!

    January 13th, 2012 2:58 am

    Homeschool on the Croft

  147. BRILLIANT!!! I am a make up artist and meet people al the time who have unrealistic ideas on beauty! This is fantastic! Ive shared it on all my groups! spread the word! Its all done by a magic wand tool, not a miracle cream or ‘ flawless’ foundation!

    January 13th, 2012 3:17 am

    Nikki Armstrong

  148. scraping off the foundation of deceit and revealing the warts of truth…

    fantastic job – all that time & effort you all put in making this was really well spent.

    Just one request – please post up the picture of the ‘before and after’ (old/young lady), so i can use as a screen saver – will make my working day easier as i chuckle.

    January 13th, 2012 3:24 am

    Sunil

  149. Brilliant, funny and, dare I say, flawless?

    January 13th, 2012 3:35 am

    Heavy Hedonist

  150. Amazing! high five to you guys… keep up the good work.

    January 13th, 2012 4:11 am

    Angie

  151. [...] http://jesserosten.com/2012/fotoshop-by-adobe [...]

    January 13th, 2012 4:44 am

    Bildmanipulation und Schönheitsbilder « Medienpädagogik

  152. [...] Fotoshop – By Adobe Share this:TwitterFacebookLike this:GillaBli först att gilla denna post. Det här inlägget postades i Uncategorized. Bokmärk permalänken. ← Nytt år! [...]

    January 13th, 2012 4:57 am

    Video som måste ses | Mitt liv som blogg

  153. [...] you Jesse Rosten, for making this video and sharing the ultimate beauty [...]

    January 13th, 2012 5:04 am

    The Ultimate Looking Good Secret: Fotoshop | Just The Right Things

  154. [...] After seeing one too many downright dishonest beauty ads, filmmaker Jesse Rosten made up his own about the product that really achieves magazine-quality results: Fotoshop by Adobé. [...]

    January 13th, 2012 5:10 am

    Recent Fantasticness |

  155. Amazing. Thank you for making this and sharing it with the world!

    January 13th, 2012 5:31 am

    Iris

  156. [...] Fotoshop by Adobé [...]

    January 13th, 2012 5:47 am

    Als Photoshop een ‘beauty product’ was… | Het Ontwerpmenu

  157. [...] A hilarious commercial spoof about the beauty industry’s newest product, Fotoshop – created by filmmaker, Jesse Rosten. [...]

    January 13th, 2012 5:53 am

    Wanna be beautiful? Just use Fotoshop! | brittanysaturn.com

  158. So refreshing!

    January 13th, 2012 7:25 am

    Paula Macfarlane

  159. Why did they not include any of Oprah’s pictures in the commercial (before and after)? I know all of her pictures in the cover of Oprah Magazines are ALL photoshopped! She is as ugly as hell in real life…….

    January 13th, 2012 7:44 am

    fayrdancer

  160. [...] by Adobé from Jesse Rosten on Vimeo. Share this:TwitterFacebookEmailPrintMoreDiggLinkedInRedditStumbleUponLike this:LikeBe the [...]

    January 13th, 2012 7:52 am

    Introducing the ULTIMATE beauty tool… Fotoshop by Adobé « Death by Dress Code

  161. aren`t you afraid that Adobe might sue you for product defamation or whatever their complaints will be?

    January 13th, 2012 8:08 am

    Aello

  162. You did _NOT_ make this video! Jesus… the BRILLIANCE.

    Maybe she’s born with it… nawwwwww, I’m pretty sure it’s Photoshop.

    All I can say is it must hurt to be you. Stellar just bursting at the seams.

    January 13th, 2012 8:50 am

    Jen

  163. The questions begs, “Why did it take so long for some one to do this?” The answer is: Because it needed to be done brilliantly! Thank you from someone who uses photoshop and who has been photoshopped!

    January 13th, 2012 9:17 am

    julia

  164. [...] last video is just…funny. [...]

    January 13th, 2012 10:26 am

    Blogs I’m Reading Today « Corn Free Lifestyle

  165. Loved this!
    Had to post a link to my blog.
    Thank you!

    January 13th, 2012 10:30 am

    Cecilia

  166. Wanted to post to Facebook, but the auto title kind of gives away the punch line. If it were titled something like “Amazing beauty secret!!!” the reveal would have a greater impact.

    January 13th, 2012 10:52 am

    Dan

  167. Ahh! DoughBay! Where can I get a bottle??? I’m 65 and can easily pass for 64. (57 if you are drunk.) I do NOT want to look like I’m 50, 40 or 30. Been there, lucky to have escaped. Will Adobe clear up what happens to the elbows around age 25?? That’s an area that can’t be altered yet……

    January 13th, 2012 11:01 am

    Melanie Wood

  168. [...] Jesse’s original blog [...]

    January 13th, 2012 11:05 am

    Fotoshop by Adobé

  169. ABSOLUTE GENIUS !!!

    January 13th, 2012 11:09 am

    Dario Roberto Quintos

  170. I was thinking the same thing but didn’t have time to change it before the video took off like a rocket.

    January 13th, 2012 11:45 am

    jesse

  171. [...] Full Blog Post Here [...]

    January 13th, 2012 12:09 pm

    A Good Laugh To Get Over Your Anger - Fotoshop By Adobé

  172. [...] Jesse Rosten’s powerful critique of society’s standards of beauty. [...]

    January 13th, 2012 1:04 pm

    Photoshop by Adobé - [VIDEO]

  173. [...] This commercial isn’t real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

    January 13th, 2012 1:20 pm

    Fotoshop by Adobé | thoppp.com

  174. Once again. You get it.

    January 13th, 2012 2:53 pm

    Rob

  175. [...] http://jesserosten.com/2012/fotoshop-by-adobe This entry was posted in Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. [...]

    January 13th, 2012 2:54 pm

    Oh yea; It’s real

  176. This made me so happy. Thank you from the bottom of my heart!

    January 13th, 2012 3:18 pm

    Eviltwinjen

  177. Very clever and so very true,great work,loved the bit at the end “Maybe it’s maybelline”going to share this,well done to you all.

    January 13th, 2012 4:02 pm

    Paul Maconachie

  178. Absolutely wonderful! I love the jokes in there with the Ph0t0shop tools from the app. Healing brush… Cracks me up. I have definitely passed it on.

    January 13th, 2012 6:55 pm

    Karisma

  179. Love it, it’s brilliant and true

    January 13th, 2012 7:06 pm

    Eva

  180. What’s the music?

    Loved it.

    January 14th, 2012 8:46 am

    Kjelle

  181. Fantastic! I’ll be using this when I teach an upcoming Health (body image) unit. Does anyone know if there is a male version, or something similar, out there?
    Thanks :o )

    January 14th, 2012 10:34 am

    Brenna

  182. That was genious! This should be shown to TV exes, seriously

    January 14th, 2012 11:07 am

    Mia

  183. Freakin’ brilliant! It will be passed on.

    January 14th, 2012 11:43 am

    Mary Austin

  184. Great job! This country has the most warped vision of the “ideal” woman. Now do one of how they photoshop the guys. I laugh when I see some of the guys and their abs.

    January 14th, 2012 2:15 pm

    Connie Hudson

  185. [...] out this faux-commercial made by Jesse Rosten. His quote about his video? “This commercial isn’t real, and neither are society’s [...]

    January 14th, 2012 5:18 pm

    Don’t Buy The Hype | Formerly Skinny

  186. THANK YOU for making me laugh out loud and TWO my favorite part…ah DOB baaay :)

    Totally brilliant and needs to be seen by EVER RE ONE.

    STAT!

    January 14th, 2012 10:38 pm

    Tracye

  187. [...] As a bit of attribution, more information about this video can be found at Jesse Rosten’s website. [...]

    January 15th, 2012 1:07 am

    Its funny ’cause its true » @Diacre

  188. [...] saperne di più (sul video, non su Fotoshop) fatevi un giro sul sito di Jesse Rosten, il regista. Like this:LikeBe the first to like this [...]

    January 15th, 2012 5:05 am

    Fotoshop by Adobè | MezzoPieno.net

  189. [...] Jesse Rosten – Fotoshop by Adobé. Valora esto: comparte.TwitterFacebookCorreo electrónicoLinkedInMe gusta:Me gustaSé el primero en decir que te gusta esta post. Etiquetas: contrapublicidad, realidad [...]

    January 15th, 2012 10:22 am

    Jesse Rosten – Fotoshop by Adobé « Art Nimbo

  190. You are AWESOME! From the bottom of my daughter’s psyche, I thank you!!!!!!

    January 15th, 2012 3:21 pm

    Karl Goldfield

  191. I recently shared this on my Sunday Funny post.

    http://ducharme.cc/its-funny-cause-its-true/

    Thanks to everyone’s hard work for putting this together.

    January 15th, 2012 9:26 pm

    Daryl Ducharme

  192. [...] neither are society’s standards of beauty.” Original article link with behind the scenes. http://jesserosten.com/2012/fotoshop-by-adobe Be Sociable, Share This With Others! Posted in Blog Tags: adobe, beauty, celebrity, [...]

    January 15th, 2012 10:03 pm

    Fotoshop by Adobé - Glamour & Fashion magazines best friend | United By Photography

  193. [...] Fotoshop by Adobé haben ja sicher auch schon wieder alle gesehen, aber je nun. Großartigkeit muss verewigt [...]

    January 15th, 2012 11:04 pm

    Natollies Blog | Montagmorgenlinks

  194. [...] like the same photo just photoshopped. I laughed to myself. Then I made this video.‘  by Jesse Rosten (function(){function a(){var [...]

    January 16th, 2012 2:32 am

    Fotoshop by Adobé (Fake Commercial)

  195. This is brilliant! I’ve shared with all my friends on facebook. It’s absolutely priceless. Thanks for creating!

    January 16th, 2012 3:17 am

    Amanda

  196. [...] JesseRosten.com) addthis_url = [...]

    January 16th, 2012 8:53 am

    Mystery Monday: The Fotoshop Button, Or How I Learned to Hate My Life As a Graphic Designer | Ex-Boyfriend

  197. This is funny!! I work for a company that only does websites for salon and spa only. This fits right with them.

    January 16th, 2012 11:45 am

    Alverto Gardea

  198. I am 22 years old and have had an eating disorder for ten years. I have recently left hospitalization; without institutional help I now must attempt to reframe my thoughts – a big part of that is reframing the fake images blasted into my brain by the media. I wanted to laugh and cry and sing when I saw this. I want everyone in the world to see it.

    January 16th, 2012 12:12 pm

    Bethany

  199. [...] is the story behind the “commercial” that hasn’t yet made it to prime time [...]

    January 16th, 2012 1:51 pm

    Create Your Perfect Body Image With “Fotoshop” | Words To Sweat By

  200. You are a genius. Seriously. :)

    January 16th, 2012 1:54 pm

    Marney

  201. Brilliant, brilliant, brilliant. I have sent this link to every photographer and female I could think of.
    Did I mention brilliant?

    January 16th, 2012 2:12 pm

    Aboud Dweck

  202. Great video.

    Wish you had called it: FauxDoeShop

    (”doe” to get the right sound for that syllable, although I guess it is also kinda related to this video as “doe” would be “female deer”)

    January 16th, 2012 3:43 pm

    GaranceD

  203. You are fucking brilliant. This is honestly one of the best things I’ve ever seen and I spend waaaaay too much time online. Bravo

    January 16th, 2012 6:26 pm

    Em

  204. [...] commercial video made by Jesse Rosten , so funny! Everyone knows that perfect plastic doesn’t exist, but everybody wants to looks like [...]

    January 17th, 2012 1:27 am

    Adobe Photoshop Makeup Parody by Jesse Rosten | Marketing Addicts

  205. This is brilliant!

    January 17th, 2012 2:21 am

    Tracy

  206. This was awesomely hilarious!! I’m sharing it on Facebook!

    January 17th, 2012 5:21 am

    Apryl

  207. [...] Look Glamourous!holiday glamFotoshop by Adobé (Adobe)JUDY COLLINS – In My Life (1966)SCAPEGOAT-parasite glamor-Holiday Glam Makeup Tutorial : [...]

    January 17th, 2012 8:51 am

    Fotoshop by Adobé (Adobe) - Look Glamourous!

  208. [...] but I am also very aware of how fucked up the industry is. Hence, why I love this video created by Jesse Rosten Share this:Email  Posted by geekigirl at 1:45 [...]

    January 17th, 2012 10:45 am

    Fotoshop by Adobé by Jesse Rosten

  209. Very good! Congratulations

    January 17th, 2012 11:07 am

    Paloma Monção

  210. [...] Revolutionary Beauty Breakthrough! [...]

    January 17th, 2012 12:15 pm

    This video is BRILLIANT. | Bloom!

  211. [...] A full post with behind the scenes footage can also be found here http://jesserosten.com/2012/fotoshop-by-adobe. [...]

    January 18th, 2012 3:20 am

    Two great (and different) viral videos this past week :: Media Lightbox Blog

  212. Hi Jesse,
    I just posted this video to our FB and Twitter fans at goodforyougirls.com. We are constantly trying to bring to light the false beauty images our customers see. It’s bad enough that grown women still believe this hype but it’s unfortunate that companies don’t understand the psychological damage they are sending to girls between the critical ages of 9 and 12. A job well done!

    January 18th, 2012 7:24 am

    Kim Grustas

  213. This is one of the best video i’ve seen recentely they should diffuse this video in highschools…maybe life there will be lil less superficial and that the great values of life will be back. Really good job !!!! Sry for poor english, i’m french

    January 18th, 2012 9:32 am

    Moussehead

  214. You deserve every accolade here!
    Great work!!! … and great social commentary.
    If you’d ever like to “jam” on videos for a new concept for humanity … please visit earthiansociety.com and contact me.
    Thanks.

    January 18th, 2012 10:35 am

    deejay

  215. THANK YOU! I’d assume everyone in the world realized how much retouching was done to models in commercials and print advertising…male and female alike, but obviously, many people don’t and they run out to buy whatever product will bring them “happiness” through long lashes or full lips.

    January 18th, 2012 3:05 pm

    Deann

  216. [...] This commercial isn’t real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

    January 18th, 2012 10:25 pm

    Fotoshop by Adobé | Acute Reality

  217. nice work, funny, but hey, photoshop operator photoshopped out of credits…

    January 19th, 2012 1:35 am

    Lu C

  218. [...] jesserosten.com 您可使用 Facebook 或底部的系統留言: [...]

    January 19th, 2012 2:15 am

    革命性美肌產品《Fotoshop by Adobé》廣告短片 - 網上潮流雜誌 ‧ CLOTHIC

  219. My new favorite beauty product!

    January 19th, 2012 11:00 am

    Sarah Harper

  220. [...] out this hilarious video on “FOTOSHOP” from Jesse Rosten, a California based film [...]

    January 20th, 2012 3:00 am

    Fotoshop by Adobé | the dee list

  221. Hilarious!! I used to work for a magazine AND a beauty brand…… and though we don’t use photoshop heavy handed, there a lot out there who do! I posted it http://thedeelist.org/2012/01/20/looking-perfect-with-photoshop/

    January 20th, 2012 3:03 am

    Deepa

  222. [...] Fotoshop by Adobé Jokes and jokes and jokes and jokes. (via Evan Stremke/twitter) [...]

    January 20th, 2012 4:33 am

    friday blinks – 1/20/11 « designblinks

  223. [...] How To Make Yourself Beautiful  Jesse Rosten (Thanks, [...]

    January 20th, 2012 6:25 am

    6. Helpful Hints « Tikkunista!

  224. [...] de Fotoshop, le tout dernier produit de la gamme cosmétique Adobé… On peut la visualiser en ligne. À titre de comparaison, le spot de Dove invitant au même type de réflexion est également [...]

    January 20th, 2012 6:50 am

    Fotoshop par Adobé, parce que vous le valez bien… | GEM

  225. This is so damn funny! And sadly true but I am lmao!

    January 20th, 2012 2:45 pm

    Lizzie

  226. [...] One girl’s video parody of the use of photoshop in the beauty industry [...]

    January 20th, 2012 8:34 pm

    Weekly news round-up–11/20 | Upstream

  227. 219 Comments … and all of them positive. Now THAT’S amazing!

    January 21st, 2012 3:25 pm

    JB

  228. As a mother and as a woman, thank-you. I love this and have shared with everyone. This is a very important message told with humour and intelligence.

    I just love the “pro-pixel intensifying fauxtanical hydro-jargon microbead extract featuring nutritive volumizing technology” – it’s hard to pick a favourite part of such a great video though.

    January 21st, 2012 9:39 pm

    Wendy Jolliffe

  229. [...] fotoshop-by-adobe Like this:LikeBe the first to like this post. This entry was posted in design, fashion design, photography by merveyildiz. Bookmark the permalink. [...]

    January 22nd, 2012 8:05 pm

    Foots hop by Adobe |

  230. [...] regardless, today you get a link to Jesse Rosten’s stunning Fotoshop by Adobe video.  It’s not my content or in any way affiliated with MA101, and as far as I know I’ve [...]

    January 22nd, 2012 11:51 pm

    Fotoshop by Adobe « Misanthropology 101

  231. [...] Reclama este realizata dupa toate regulile in materie, ironizand modul in care vedetele folosesc tools-urile pentru a slabi instantaneu si a-si elimina toate defectele. Mai multe amanunte aflati de aici. [...]

    January 23rd, 2012 12:27 am

    Photoshop by Adobé. O reclama care parodiaza lumea fashion | Gadget Report

  232. [...] Reclama este realizata dupa toate regulile in materie, ironizand modul in care vedetele folosesc tools-urile pentru a slabi instantaneu si a-si elimina toate defectele. Mai multe amanunte aflati de aici. [...]

    January 23rd, 2012 12:32 am

    Photoshop by Adobé. O reclama care parodiaza lumea fashion | Showbizreport.ro

  233. thank you for this, a revealing video which should be available to women, both young and old, who are desperately trying to be something they can never be without re-touching. I have written a song “Plastic People” which would SO go with it but don’t know how to get you to listen to it. Anyway, thanks again, Greetings from London.

    January 23rd, 2012 5:44 am

    Heather

  234. [...] comedy spoof  was created by filmmaker and commercial director Jesse Rosten to poke fun at the wide overuse of Photoshop on products and magazines, touting the power to create [...]

    January 23rd, 2012 6:58 am

    Star Wars dogs, the death of the LOL cats & more from the Viral Chart | Viral Ad Network Blog

  235. HAHAHAHAHA: this is wonderful…have been seeing these ads all over and just knew they were photoshopped- thanks, I’ll send this to my granddaughter like I did this take on a wonderful “shoot” featuring a Dyson Vac: I can’t help watching it over and over and LMAO:

    http://www.youtube.com/watch?v=V1tWeQoez8o

    January 23rd, 2012 1:24 pm

    Jan Porter

  236. This is great! What a great mind and talent!

    January 24th, 2012 12:33 am

    Jane K

  237. OMG u are my idol;);) keep it up, please continue with a equilavent project in the future!!!

    January 24th, 2012 2:25 am

    da-ugly-photogenic-princess

  238. Wow! Well done! I plan on showing this video to my English Comp classes when we discuss Advertising and Rhetoric!

    January 24th, 2012 9:55 am

    Sarah

  239. [...] Post on January 13th.  I stumbled upon another video that I liked last week by Jesse Rosten called Fotoshop by Adobe.  It highlighted the fact that all of the photos we see in magazines and on billboards have been [...]

    January 24th, 2012 10:55 am

    The Culture of Beauty « Au Naturel Essence

  240. [...] marvelous piece is created by Jesse Rosten, and the reason behind creating it is described on his blog. The commercial is the answer to the modern beauty adds, which proclaim instant [...]

    January 24th, 2012 11:05 am

    See the truth, laugh at it! – Seven Topics

  241. That is awesome dude thank you

    January 25th, 2012 12:20 pm

    Stephen

  242. It’s funny (and not a little sad) because it’s true. Fauxtanical hydro-jargon… comedy genius!

    January 25th, 2012 2:44 pm

    Sadie

  243. [...] Rosten came to my attention last week via his popular Fotoshop by Adobé spot. Jesse is skilful yet modest, with a great eye, loads of heart and a passion for film and [...]

    January 25th, 2012 6:28 pm

    Unplugged 31: Jesse Rosten | Motionworks

  244. [...] [...]

    January 27th, 2012 3:58 am

    美しさとは？ | 台湾を軸に中国・アジアへの海外WEB進出支援！株式会社メディアウェイブ

  245. I love this! It plays on every beauty product commercial trick there is – touched up pictures, made up ingredients and technologies, you name it. I laughed so hard I was crying. ‘My feels like plastic’ and ‘Even change your race’. Masterful!!!!

    January 27th, 2012 11:03 am

    Jen

  246. [...]  This video was enjoyed by quite few of us in the convent.    It is funny but the underlying message is [...]

    January 27th, 2012 1:37 pm

    Day by Day » 7 Quick Takes

  247. Very cool and beautiful work. Came across this and the rest of your wonderful website after seeing some of your other videos linked on faceboook.

    You should consider submitting this to SIGGRAPH for the commercial competition.

    January 28th, 2012 10:00 am

    Anie

  248. [...] En som tröttnade på detta ”Photoshop ideal” var filmaren Jesse Rosten så han gjorde en liten film som han kallar Fotoshop by Adobé. [...]

    January 30th, 2012 3:47 am

    It´s you perfected – Fotoshop by Adobé (Adobe) |

  249. Love it! My elementary grade classes will be watching as part of their Media Studies class.

    January 30th, 2012 7:16 am

    rachel

  250. [...] year. Director Jesse Rosten, however, kept the mood light on Friday by showing his now infamous “Fotoshop by Adobé,” a video he posted to the Web earlier this month. While the deft parody puts society’s [...]

    January 30th, 2012 9:31 am

    Studio Daily Blog » FCPUG Changes Name to Creative Pro Users Group

  251. Zing!

    January 30th, 2012 1:28 pm

    Richard

  252. I just did a blog on this today using myself as the subject and someone sent me the video. Hysterical.

    January 30th, 2012 6:21 pm

    Jai Catalano

  253. [...] a week ago I was browsing the discussion boards at 365project and came across this YouTube video http://jesserosten.com/2012/fotoshop-by-adobe . I wet myself laughing, later I thought about it some more and its true women are raised with [...]

    January 30th, 2012 6:32 pm

    You are what you eat! « x4kiss

  254. [...] behind advertiser’s overuse of photo editing technology. This spoof infomercial via filmmaker Jesse Rosten satirizes our society’s unrealistic expectations and obsession with beauty. “This [...]

    January 31st, 2012 11:10 am

    L. Frisch Photography » Blog Archive » Worth watching…

  255. [...] Via: Jesse Rosten [...]

    February 2nd, 2012 11:55 pm

    Jaime Selva > Fotoshop by Adobé

  256. [...] оригинал http://jesserosten.com/2012/fotoshop-by-adobe Tweet [...]

    February 6th, 2012 4:04 am

    Fotoshop by Adobé (Adobe) | Kudrart

  257. this was hilarious…. BECAUSE it’s true!
    Jesse, you are the real gem!

    February 6th, 2012 6:23 am

    Adriana

  258. I laughed so hard, I cried! I’ve always wondered the same, to be honest, every before and after picture seemed the same, only redone using photoshop. Lol. Great stuff!

    February 6th, 2012 8:09 am

    Shaad Hamid

  259. [...] Diego de Luna em Feb 7, 2012 • 09:11 Sem comentários TweetComercial muito bacana criado pelo Jesse Rosten, cineasta que mora atualmente no Norte da Califórnia. [...]

    February 7th, 2012 4:12 am

    DROPS #22 – Photoshop By Adobé | Marco Zero

  260. [...] When it comes to my own photography, my photoshop philosophy is “just because you can doesn’t mean you should. Or event want to.” That’s why I only use photoshop in moderation. I want my photographs to radiate your personal beauty. I want to show off the beautiful person that you are. The real you. Not an idealized version yourself that’s so digitally perfected that it’s actually a lie. Just remember, even the supermodels don’t look like supermodels. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

    February 7th, 2012 9:37 am

    Reality Check: Even Supermodels Don’t Look Like Supermodels

  261. Guess Adobe could buy off this commercial from you.Absolutely professional and Xllent

    February 7th, 2012 4:39 pm

    Anonymous

  262. it’s awesome..really brilliant concept..i like it.
    hopefully no more people too obsess to the beauty..

    February 7th, 2012 7:31 pm

    akhil

  263. loved it… great video. shared on Facebook and all platforms I’m in. :)

    February 9th, 2012 4:17 am

    Goktug

  264. [...] by Jesse Rosten This entry was posted in Information and tagged Bangor Boudoir Photographer, Bangor ME, body [...]

    February 9th, 2012 2:44 pm

    The Truth… | Hammond Photography

  265. OMG this is incredible … a must see and laugh out loud funny!!!

    February 12th, 2012 10:58 pm

    Lucy


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