Jesse Rosten

Fotoshop by Adobé

January 9th, 2012

I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.

This commercial isn’t real, and neither are society’s standards of beauty.

Click here to watch the behind the scenes vid!

Featuring:
Willow Brook
Carrie Salmon
Ashley Hermsmeier

Awesome Possums:
Script Consultant – Kallie Markle
3D Renders – Paul Conigliaro
Make Up – Anna Brown, Michelle Gallagher
Hair – Joanna Shea
Production Coordinator – Lyn Rosten
1st Cam – Tyler Faires
Gear Guru – Derek Sine
Voice Artist – Molly Jenson

338 Comments | Trackback | Tags: featured

338 Responses

Brilliant. Needs to be seen by everyone not just young women

January 9th, 2012 5:13 pm

Michael Horton
This is the most hilarious thing I have ever seen! As a retoucher, this is brilliant. Thank you for making it.

I featured this on our blog with a link back to you:
http://solsticeretouch.tumblr.com/post/15596882088/fotoshop-by-adobe-this-is-the-most-hilarious

January 9th, 2012 5:59 pm

Solstice Retouch
[...] in Infomercial Tricks Rate This Product:One of the common tricks infomercials sometimes use is Photoshop. If you look closely at some infomercials, you’ll see the same photo — just highly photo edited. This is how the parody ‘Fotoshop by Adobé” was concocted. “I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.”¹ [...]

January 9th, 2012 8:59 pm

Infomercial Parody–Fotoshop by Adobé — Ratings, Does It Really Work, Scams, Complaints & Where to Buy
Brilliant. Will be blogging about it ASAP!

January 9th, 2012 10:21 pm

Tasra Dawson
Just saw this on Vimeo. Wonderful! Brilliant, great work. I’m in the industry and this is 100% true and yet we continue down this path because it’s “expected”.

January 10th, 2012 4:57 am

Phil Squire
Amazing poke at the industry! Funny but pointed! Love it! I am a photographer and it is crazy what we can do with an electronic image. Love that you point that out. People – especially teens need to see that what they see in the media is all an illusion! Thank you! This is amazing!

January 10th, 2012 7:16 am

Tamra Wade
Brilliant. We’ll pass it on!

January 10th, 2012 8:36 am

Dave MacDonald
Brilliant video. I’m so impressed that you used professional quality production to stick it to the beauty industry. Thank you, and thanks to your models and crew.

January 10th, 2012 9:26 am

Ruth
Excellent point made! This should be shared with every woman who have ever felt tempted to believe these infomercials… staying up late catching one of those shows that preys on gulibility (& despiration, lol). Bravo!

January 10th, 2012 9:39 am

Nancey Kolb
Society’s standard of beauty has been unreal since the ancient Greeks started carving marble, at the latest. Long before digital photography and computer editing, humans have been striving toward an ideal image of ourselves.

January 10th, 2012 9:53 am

James
LOL too funny! You nailed it!

January 10th, 2012 10:01 am

Karen
As others have said, this is brilliant! And I love the pseudo-natural sciency jargon.

January 10th, 2012 10:02 am

BDNf
[...] Via Jesse Rosten

January 10th, 2012 10:40 am

FILE UNDER: The Cold, Photo-Shopped Truth « portender
[...] Site Officiel : Jesserosten.com [...]

January 10th, 2012 11:29 am

Fotoshop by Adobé
Nice
it´s “THE UGLY TRUTH”

January 10th, 2012 11:37 am

tobi
Brillz.

January 10th, 2012 11:41 am

Meech!
[...] and commercial director Jesse Rosten created the parody commercial for Fotoshop by Adobé, which is a humorous and satirical look at “society’s standards of beauty” and [...]

January 10th, 2012 11:56 am

Fotoshop by Adobé, A Satirical Look at the Beauty Industry
[...] by Adobé est une fausse pub imaginée par Jesse Rosten. L’idée étant de nous faire réagir sur l’utilisation exagérée de Photoshop dans les [...]

January 10th, 2012 11:59 am

Fotoshop by Adobé | So Particular
[...] a filmmaker based out of Northern California, says he was inspired to create the piece when he was watching TV one sleepless night and stumbled upon [...]

January 10th, 2012 12:11 pm

Fotoshop by Adobé: a brilliant spoof that mocks makeup commercials | Magento-Thailand.com | Magento, รับทำเว็บไซต์ Magento, รับทำเว็บไซต์ร้านค้า เว็บไซต์ e-commerce, Online
Jesse Rosten, you kick ass. Just shared your video on Facebook after seeing it on a friend’s wall. Hilarious and cleverly executed. High-fives to you from Austin, Texas.

January 10th, 2012 12:42 pm

Amy
[...] a filmmaker based out of Northern California, says he was inspired to create the piece when he was watching TV one sleepless night and stumbled upon [...]

January 10th, 2012 12:56 pm

Fotoshop by Adobé: a brilliant spoof that mocks makeup commercials | Tech News Aggregator
AMAZING!!!!! This is so well-done, and right to the point. Love, love, love

January 10th, 2012 2:09 pm

Definitely Not Born With It
Could be the best mocu-spot I’ve ever seen. Great writing. Great read. Perfect CGI. Hilarious and so well done. Bravo!

January 10th, 2012 2:10 pm

Rick Dolishny
amazing, well done! Anyone know the name of the backing track? it’s catchy!

January 10th, 2012 2:42 pm

Greg
[...] a filmmaker based out of Northern California, says he was inspired to create the piece when he was watching TV one sleepless night and stumbled upon [...]

January 10th, 2012 3:05 pm

Fotoshop by Adobé: a brilliant spoof that mocks makeup commercials | Broadcast.my
[...] Maailma parim kosmeetikatoode – Jesserosten [...]

January 10th, 2012 3:08 pm

Hommikune kokteil | Padjaklubi
[...] http://jesserosten.com/2012/fotoshop-by-adobe Like this:LikeBe the first to like this post. [...]

January 10th, 2012 3:10 pm

Model Deception | Reviving Identity
Well done-I’ll be adding to my website and sharing with colleagues

January 10th, 2012 3:26 pm

Evelyn Tribole
Brillant! Thank you for this. Make more!

January 10th, 2012 3:41 pm

Angela
amazing!! thanks for taking the time to do this!

January 10th, 2012 4:42 pm

melissa
Hilarious and very well done! It needs to be seen. Thanks for making it.

January 10th, 2012 5:02 pm

Rosanna
[...] According to his blog, video creator Jesse Rosten “was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just PhotoShopped.” Based on this sad but likely truth, Rosten put together the following video, which is sure to bring a smile to anyone who is familiar with PhotoShop’s magical suite of image enhancing tools. [...]

January 10th, 2012 5:23 pm

FotoShop, by Adobé | WebTool Plugin For WordPress
I love you!!!

January 10th, 2012 7:13 pm

Fleure
Masterfully done, Jesse and Co.
Thank you!

January 10th, 2012 7:36 pm

Nelvia
Brilliant! This should be shown in health class to teenagers so they have a better self-image.

January 10th, 2012 8:12 pm

Christy Clark
that being said, those models are beautiful and don’t need photoshop :p

January 10th, 2012 9:04 pm

mo
totally awesome! I will be showing this to my digital photography students…

January 10th, 2012 9:31 pm

alison
I might just have to use this video for my high school health class unit on self esteem!

January 10th, 2012 9:41 pm

Ryan
FANTASTIC WORK!!!

January 10th, 2012 10:49 pm

Jason
[...] real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in [...]

January 10th, 2012 10:57 pm

Fotoshop by Adobé | Gender Provocation / Гендерная Провокация
[...] here for more behind the scenes images or to find out more about Californian film maker Jesse Rosten. [...]

January 10th, 2012 11:01 pm

Maybe she’s born with it, maybe it’s..Photoshop? | Lipstiq.com | Your Byte-Sized Indulgence
This is necessary. It always has been.
Perfect and VERY crucial video.
And yes… I giggled. <3

January 10th, 2012 11:10 pm

The Goodnight Tree
[...] ג’סי רוסטן יצר את הפרסומת הפארודית הבאה למוצר Fotoshop by Adobé, מבט סאטירי משעשע על הסטנדרטים החברתיים ליופי והגזירה [...]

January 10th, 2012 11:33 pm

Fotoshop של אדובי: מבט סאטירי על תעשיית היופי (וידאו) | חורים ברשת
haha.. this is AMAZING.. thanks for making this

January 11th, 2012 12:13 am

Dammy
[...] of the Day – Fotoshop by Adobé, a brilliant spoof that mocks makeup commercials created by Jesse Rosten, with the tagline “This commercial isn’t real, neither are society’s standards of [...]

January 11th, 2012 1:20 am

Spoof Commercial: Fotoshop by Adobé | HypeDot
Molly Jenson Are you the one who say: “Fotoshop by Adobé” ? wowowowwow I like this part.
Thanks to the one who said (Fotoshop by Adobé) (^_^)

January 11th, 2012 1:58 am

Suhaib
An important message, brilliantly executed. Bravo.

January 11th, 2012 2:44 am

Andy Brice
brilliant.

January 11th, 2012 2:59 am

alex
Very funny- Dove also had a similar video, created by Ogilvy for their Campaign for Real Beauty in 2007: http://www.youtube.com/watch?v=sfAPT1_0TDg

January 11th, 2012 3:01 am

Amanda
Gorgeous, loved it. Love the parody, love the models, love the humor, love the music, gotta love Fotoshop by Adobé!

p/s: Damn the music’s electrifying! What’s the title?

January 11th, 2012 3:08 am

Nicholas Chee
That was absolutely kick-ass! Loved it… definitely posting it on my FB wall.

January 11th, 2012 3:17 am

Malavika SP
[...] Източник: Jesserosten.com [...]

January 11th, 2012 3:23 am

Fotoshop by Adobé | Eitaka.com
Superb will be posting it for all to see the truth.

January 11th, 2012 3:32 am

Ricky Woodside
Pure genius. Great work!

January 11th, 2012 3:49 am

Andy B
A number of excellent points, brilliantly executed. A must-see for anyone with body image issues. Thank you.

January 11th, 2012 3:57 am

Rose Whiteley
[...] Ha kíváncsi vagy, hogy készült a klip, itt megnézheted. [...]

January 11th, 2012 4:08 am

Itt a könnyű szépség titka: Fotoshop by Adobé | Urban Legends
Fantastic, just a brilliant piece of satire…

January 11th, 2012 4:12 am

WTM
I love this. So cleverly done. Showing it to my daughter.

January 11th, 2012 4:16 am

Lola Augustine Brown
Every culture has standards of beauty. Move into the wilderness and live as a hermit if you have such a huge problem with them. Everyone else shouldn’t change just to make you feel better about yourself.

January 11th, 2012 4:38 am

Jeff
This is awesome! Tongue in cheek truth… loved how it was professionally shot, and love the statement even men have a hard time with. Can you do one like this for men? Xoxo

January 11th, 2012 5:20 am

Jesse R.
Awesome !
What is the title of the music you used ?
Thanks !

January 11th, 2012 5:41 am

GeeBee
Awesome commercial for Fotoshop and how it resembles actual beauty ads *lol* Shared it on my blog.

January 11th, 2012 6:52 am

Miss Viki Secrets
[...] dieser film von jesse rosten ist keine werbung (youtube, vimeo) [...]

January 11th, 2012 6:52 am

fotoshop by adobé « blubberfisch
This is brilliant Jesse! You made me laugh out so loud! Everything here is absolutely true about today’s definition of beauty. Love how you poked fun at that! More please!

H xx

January 11th, 2012 7:52 am

Hilary Isaac
Funny! Although I think it should have featured men as well as women because male celebs photos are touched up for magazines too. Plus recent research shows that body immage concerns men as well as women – in fact the headline was that body image concerns more men than women.

January 11th, 2012 8:44 am

IAmHer
so well crafted. love the attention to detail and the scientific jargon. “my skin feels like plastic.!” excellent work by you and your crew

January 11th, 2012 8:45 am

stu
[...] where is the proof I hear you cry. Well thanks to a great video by the filmmarker Jesse Rosten you can now see exactly how it’s done. And have a good old giggle in the [...]

January 11th, 2012 8:45 am

Now everyone can look like a module with Fotoshop by Adobé « littlepocketsofinspiration
LOVE IT!! Thank you, thank you!

January 11th, 2012 8:46 am

Kelly
[...] where is the proof I hear you cry. Well thanks to a great video by the filmmarker Jesse Rosten you can now see exactly how it’s done. And have a good old giggle in the [...]

January 11th, 2012 8:55 am

Now everyone can look like a models with Fotoshop by Adobé « littlepocketsofinspiration
[...] everyone is now familiar with Jesse Rosten’s video gone viral, Fotoshop by Adobe’. On the making of Fotoshop Rosten remarked, “I was watching TV one sleepless night and [...]

January 11th, 2012 9:43 am

Biking In Dallas » Jesse Rosten, Fotoshop, Cyclocross and Levi Leipheimer
As an activist for the prevention of eating disorders I really digged this! I especially appreciated that you used humor and wit to convey your message instead of screaming “Shame on you!”. Creative and brilliant. Thank you!

January 11th, 2012 10:02 am

Rewrite Beautiful
This is brilliant! As said above, it really needs to be seen by more people! I shared it into my facebook wall, with a link back to you.

Thank you for creating this, and for sharing!

January 11th, 2012 10:09 am

Azzeria
[...] images here, behind the scenes video here. Advertisement GA_googleAddAttr("AdOpt", "1"); [...]

January 11th, 2012 10:30 am

Fotoshop By Adobé « Inspirational Geek
This needs to be on the next SNL…Saturday Night Live!

January 11th, 2012 11:41 am

Noel
Just amazing. Already shared it with the world!!!

January 11th, 2012 12:03 pm

Mademoiselle Lala
I wish i had a blog to share this on! Amazing, hope it goes viral for you!

January 11th, 2012 12:24 pm

Elizabeth
[...] by Jesse Rosten, Fotoshop by Adobé has only been live for two days but went viral quick and fast, hitting the [...]

January 11th, 2012 12:55 pm

Fotoshop by Adobé Hits 1million Views in 2 Days, And You Should Watch It Too
[...] You can read more on Jesse’s video here: http://jesserosten.com/2012/fotoshop-by-adobe [...]

January 11th, 2012 1:01 pm

Fotoshop by Adobé | SilberStudios
Brilliant, I love it! Only a thought, but could it possibly have even greater impact if the gals staring in the video were less beautiful to begin but more average looking North American women, who then throughout the video are transformed by photoshop?

January 11th, 2012 1:12 pm

Terrie
[...] den och inse att det ni ser på bilderna på alla magasin, i alla reklamer. DET ÄR FEJK FEJK FEJK. http://jesserosten.com/2012/fotoshop-by-adobe [...]

January 11th, 2012 2:09 pm

Kom igen nu tjejer. | Strandtestarbloggen
Wow. Can I kiss you!?!? Well, wait, um…. anyway, I LOVE IT!!!!!!!

THANK YOU!

January 11th, 2012 2:21 pm

SF Bay Mama
Fantastic!

January 11th, 2012 2:26 pm

Sally
[...] Jesse Rosten, appalled by “society’s standards of beauty,” creates this humorous fake commercial to really emphasize what is going on today. Sit back and enjoy, all you Photoshop gurus are going [...]

January 11th, 2012 4:01 pm

Fotoshop by Adobe: It’s Time to Change | CreativeDojo
Thank you for making this.. there is not a “Like” button big enough to express the feelings.

January 11th, 2012 5:40 pm

Papa Rotzzi
Please do a Fotoshop for Men version of this for all the craziness that is Fitness Magazines!

January 11th, 2012 5:42 pm

Tallsquall
This is fantastic! So good. I’m a comedian and a stylist… it’s perfect.

January 11th, 2012 6:51 pm

Monique
“possums ” = Dame Edna <3

January 11th, 2012 7:14 pm

mary renz
Absolutely brilliant. !! Posting on my blog.

January 11th, 2012 7:15 pm

Jess Peterson
Your video on Vimeo is catching fire on Facebook! Thank you for the well-deserved jabs at the electronic fairy glamours of the fashion world <3 from the boonies of western Massachusetts.

January 11th, 2012 7:50 pm

Sarah Jahn
Love it! Thank you for taking the time to share this with us. Wishing you happiness, Hugs, Katherine

January 11th, 2012 8:16 pm

Katherines Corner
That’s fantastic. Sad, but all too true.

I love the production values in this. Plus when you spewed forth that mumbo-jumbo-technical-term, I almost fell out of my chair.

January 11th, 2012 8:18 pm

DJB
So funny, and so well done! You made my day with this.

January 11th, 2012 8:36 pm

Julie McMillan
[...] by Adobé est une fausse pub imaginée par Jesse Rosten. L’idée étant de nous faire réagir sur l’utilisation exagérée de Photoshop dans les [...]

January 11th, 2012 9:18 pm

Fotoshop by Adobé | NY French Geek
Brilliant!! Love the video~~ <3

January 11th, 2012 9:22 pm

Fergus Ma
Clever, very well done! Cheers!

January 11th, 2012 9:29 pm

4h34d
I love it! This is such a great video!
Incredible teamwork!!

January 11th, 2012 9:36 pm

Tracey Hedge
halarious!!! I wanna see “Aphter Ephekts” version too

January 11th, 2012 10:36 pm

Alexey Dolotov
I am in awe, Jesse! It’s a fantastic piece of work. You are spot on with all the PS tricks. I’m a photographer, & I hate seeing all those magazine covers that’ve obviously have a couple of hours of PS work done on them.
Also, I thought you might like to know that your video is going viral on G+ right now. ;^)

January 11th, 2012 11:13 pm

Lione Lauer
Fabulous video…good voice..kudos to all behind the scene…can see…done in real good pace…bravo..to whole team…you just inspired me…keep it up…Lal Nallath

January 11th, 2012 11:25 pm

Lal Nallath
If this happens, all the cosmetic and surgeries business dropped down instantly. But no way this never happens bcz aside photoshop people want to be beautiful in reality.

January 12th, 2012 12:38 am

Belle Monde
This is freakin awesome!

January 12th, 2012 12:38 am

Christian
[...] off the Earth à 10 mainsUn nouveau produit de beauté qui va vous rendre belle pour toujours !! Makingof /**/ Partager :Leave A CommentPosting your comment… Name Email URL Message img.wp-smiley-select [...]

January 12th, 2012 2:56 am

Fotoshop by Adobé :: OkikteluK.NeT ::
Very nice idea and great video!
Cheers

January 12th, 2012 4:32 am

Kai
This brilliant, love it!! I always thought the same thing when I saw those TV commercials, that they’re just Photoshopped. For myself as a photographer, I always aim for what I label “ethical retouching” for portraits—flattery without physical alteration. If something is temporary, like a blemish, it’s fair game for removal since it’s not part of the person’s character/appearance. However if it’s permanent (scar, birthmark, wrinkles, etc.), they stay, but may be “softened” by smart use of lighting so that they draw less attention. Dark-room photographers and even painters have done it for ages. Perhaps it sounds like semantics, but I sleep better at night

January 12th, 2012 5:02 am

Kyle
[...] Jesse Rosten – Fotoshop by Adobé. Comments are closed. Return top [...]

January 12th, 2012 5:08 am

Jesse Rosten – Fotoshop by Adobé | Aaron Walton
Amazing..I am new to this….I didn’t realize all fotoshop can do…Thanks for this ….I think all young girls need to see this….Great Video!!

January 12th, 2012 5:52 am

Joanie
Cool Beans!! Amazing and very inventive…

January 12th, 2012 5:53 am

Joanie
[...] е на Jesse Rosten филмоправяч от Северна Калифорния. Клипчето е [...]

January 12th, 2012 7:17 am

Фотошопа ще победи грозотата! | gorgeous but real
Sadly, the Dove campaign from 2007 wasn’t popular because people didn’t like seeing the pics of real women with on gigantic billboards in Manhattan….I think some people said it “bothered them to see these women in their underwear and bras”but half naked 16 yr olds in sexual positions is okay in an ad??Young girls need to see this!!! GREAT WORK!!!

January 12th, 2012 7:29 am

Denise Ruppert
Love it! Great idea! Well done video!

Just made a post in my blog for it!

January 12th, 2012 7:44 am

Lucho Lalev
Terrific video,and oh so accurate!

January 12th, 2012 9:36 am

Ann
Brilliant. Really engaging. Much better than the Dove commercial too

January 12th, 2012 9:47 am

Mark Lightfoot
Brilliantly observed & put together, I love it.

January 12th, 2012 10:08 am

John Chapman
[...] video by Jesse Rosten has gone mega-viral, but just in case you haven’t seen it — it’s a [...]

January 12th, 2012 10:50 am

Thursday Round-Up | Femina Invicta
[...] Take a look at the video and tell me what you think. Not only do I think it is absolutely hilarious, but I love that this is a man who gets that the images created in the media are completely unrealistic. The behind the scenes and full post can be found here. [...]

January 12th, 2012 10:58 am

Maybe She’s Born With It - Atlas Melk | Atlas Melk
This is quite wonderful….I’m the co-author of two teaching packs about body image and self esteem and a complete series about Personal, Social, Health and Economic Education. I wish this film had been available to us before they were published- we would have flagged it up for the teachers and young people who use our resources.
Would you allow us to have the weblink published in the Dyanmic Learning materials that support our resources?

January 12th, 2012 11:01 am

Lesley de Meza
[...] pictures are not real life pictures, this fabulous video shows the truth!, they are real people but the modern magazine industry allows so much tweaking that it is an [...]

January 12th, 2012 11:15 am

Three steps to getting your glow back | Actual Organics
Results of a new study suggest that Botox (onabotulinumtoxinA, Allergan) has previously unsuspected and long-lasting systemic effects on muscles other than the ones into which it’s injected.
I’m waiting New Film

January 12th, 2012 11:27 am

CDC
I’ve seen an awful lot of video in my life (and I do mean an “AWFUL” lot!) This video elevates the entire industry. I commend you. Well written, beautifully shot, and perfectly executed. Kudos!

January 12th, 2012 11:28 am

Glo MacDonald
Perfection! (this video that is!) Thank YOU!

January 12th, 2012 12:15 pm

molly
[...] Photoshopped images are funny, and they make you wonder what the heck the designer was thinking. Jesse Rosten thought this same thing recently when he was watching a late night infomercial for beauty products [...]

January 12th, 2012 1:07 pm

The Fotoshop Beauty Regimen: No Self-Respect Needed [bitrebels.com] | Life: À La Carte! – a blog by Helen Hill MFT
[...] Also to note, this commercial isn’t real. Read the full inspiration behind this video, here. “Fotoshop” for the [...]

January 12th, 2012 1:18 pm

Fotoshop by Adobé | hustleGRL.com
I love this! Thank you! I run the http://www.peachyclean.com.au organic skin care website and have just shared it on my page! Perfect!

January 12th, 2012 1:35 pm

PeachyClean
LOVE! Will be sharing on my site.

January 12th, 2012 1:36 pm

Roni
Having three girls at home that see the unrealistic images of beauty schemas in society leaves me speechless. I have to remind them to look around and see the people for what they really are…because real people don’t look like the magazines!

January 12th, 2012 2:04 pm

Samantha M. Piasecki
[...] This commercial isn’t real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

January 12th, 2012 2:31 pm

Fotoshop by Adobé | TV
Brings home in a dramatic way how we’be taken such a wrong turn in our society.

January 12th, 2012 2:44 pm

Chipnoon
brilliant! what is the song!!!

January 12th, 2012 2:48 pm

lynn
I love this video so much! I wish I had seen it when I was about 12, it might have saved me from years of hating how I look.

January 12th, 2012 3:02 pm

B. Anne
Amazing! I swear this should be mandatory viewing for all – teenagers especially.

January 12th, 2012 4:06 pm

Sammy
[...] Jesse Rosten – Fotoshop by Adobé Jesse Rosten – Fotoshop by Adobé. [...]

January 12th, 2012 4:08 pm

Jesse Rosten – Fotoshop by Adobé « sarah ann enright
I love this commmerical I wish I can put this on the big screen during the superbowl. I wish we could create a fund combined from all the foundations and put it on tv during the superbowl. You truly rocked this commrical out seriously can you do another one pleaseeeeee.

January 12th, 2012 4:59 pm

Ebony
[...] Videos » Fotoshop by AdobéFotoshop by Adobé 0 Howard Pinsky January 12, 2012 6 views Videos Jesse Rosten did an amazing job with this commercial. Get ready for the “Next revolution in beauty!” [...]

January 12th, 2012 5:01 pm

IceflowStudios Design Training – Fotoshop by Adobé – Iceflow Studios Design Training
[...] media » Fotoshop by AdobéFotoshop by Adobé 0 Howard Pinsky January 12, 2012 12 views media Jesse Rosten did an amazing job with this commercial. Get ready for the “Next revolution in beauty!” [...]

January 12th, 2012 5:02 pm

IceflowStudios Design Training – Fotoshop by Adobé – Iceflow Studios Design Training
Hey Jesse

Thank you! I have two daughters .. 18 & 19. The 18 year old is a model (omg) so we know about this anyway but so many young women believe the ridiculous images shown in movies and on tv

Kudos! Great! Thanks!

January 12th, 2012 5:49 pm

Francesca Azuremare
Fantastic. Saw it through a link published by a mag of one of Buenos Aires -Argentina- two major newspapers. Talking global, lol! You’ve made it this far south, Jesse. Great work! ;D

January 12th, 2012 6:17 pm

Lola
Outstanding, hysterical, flawless, spectacular, epic, wonderful, brilliant, smashing, unbelievable, excellent, amazing, shocking, perfect, sensational, stunning,…

that should inspire a few new clients.

Thank you for that.

January 12th, 2012 6:20 pm

Brad Haan
[...] more on Jesse Rosten and behind the scenes video, click here. Find Us On Facebook Job OpportuntiesIntern ContributorIntern [...]

January 12th, 2012 8:14 pm

Fotoshop by Adobé | The Suit
Hallelujah, a creative Genius gone viral! Thank you, THANK YOU Jesse. But please don’t stop there, do more, take the whole lot STRAIGHT to the WOODSHED!…especially HOLLYWOOD! YES, TRUTH IS OUT OF THE BOX. Finally. XO

January 12th, 2012 11:08 pm

OH ME OH MY
[...] wollte ich es Euch nicht vorenthalten. Ein paar Background-Infos und Bilder vom Set gibts bei Jesse Rosten. [...]

January 13th, 2012 12:56 am

Fotoshop Fake Werbeclip | Fashion-Insider
Pretty racist i say… Blind race for something which is simply unreal…!!!

January 13th, 2012 1:04 am

vertex
Absolutely brilliant! Well done. My hat is tipped and i bow. Truly awesome.

January 13th, 2012 1:19 am

Lathiem Groenmeyer
Brilliant….thank you, thank you, thank you Jesse. Shared on our Facebook page. We are about providing people with info and products to help them live a more natural, non-toxic, eco-friendly lifestyle. You are helping with the natural bit…..we’ve got to help our young people realise they are being duped and manipulated – and how to resist it. So important and you’ve provided a major tool.

January 13th, 2012 1:33 am

Elaine
[...] a filmmaker and commercial director says this on his website: I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. [...]

January 13th, 2012 2:15 am

Filmmaker Targets Beauty Industry in Viral Spoof – Adobé Fotoshop | Cult Hub Magazine
Facial shots are even easier – rather than polish up eye shape, skin tone, hair (etc etc) with Photoshop, one processing with Portrait Professional will do as well. It does, however, have one advantage: the kind of changes it makes make a mess of the Facebook and Google facial recognition software..

January 13th, 2012 2:39 am

Peter
Hilarious! And sooooo well done.

LOVED the scientific-you’re-all-too-dumb-to-know-what-any-of-it-means-anyway jargon … As they’d say here in Scotland: Pure Dead Brilliant!

January 13th, 2012 2:58 am

Homeschool on the Croft
BRILLIANT!!! I am a make up artist and meet people al the time who have unrealistic ideas on beauty! This is fantastic! Ive shared it on all my groups! spread the word! Its all done by a magic wand tool, not a miracle cream or ‘ flawless’ foundation!

January 13th, 2012 3:17 am

Nikki Armstrong
scraping off the foundation of deceit and revealing the warts of truth…

fantastic job – all that time & effort you all put in making this was really well spent.

Just one request – please post up the picture of the ‘before and after’ (old/young lady), so i can use as a screen saver – will make my working day easier as i chuckle.

January 13th, 2012 3:24 am

Sunil
Brilliant, funny and, dare I say, flawless?

January 13th, 2012 3:35 am

Heavy Hedonist
Amazing! high five to you guys… keep up the good work.

January 13th, 2012 4:11 am

Angie
[...] http://jesserosten.com/2012/fotoshop-by-adobe [...]

January 13th, 2012 4:44 am

Bildmanipulation und Schönheitsbilder « Medienpädagogik
[...] Fotoshop – By Adobe Share this:TwitterFacebookLike this:GillaBli först att gilla denna post. Det här inlägget postades i Uncategorized. Bokmärk permalänken. ← Nytt år! [...]

January 13th, 2012 4:57 am

Video som måste ses | Mitt liv som blogg
[...] you Jesse Rosten, for making this video and sharing the ultimate beauty [...]

January 13th, 2012 5:04 am

The Ultimate Looking Good Secret: Fotoshop | Just The Right Things
[...] After seeing one too many downright dishonest beauty ads, filmmaker Jesse Rosten made up his own about the product that really achieves magazine-quality results: Fotoshop by Adobé. [...]

January 13th, 2012 5:10 am

Recent Fantasticness |
Amazing. Thank you for making this and sharing it with the world!

January 13th, 2012 5:31 am

Iris
[...] Fotoshop by Adobé [...]

January 13th, 2012 5:47 am

Als Photoshop een ‘beauty product’ was… | Het Ontwerpmenu
[...] A hilarious commercial spoof about the beauty industry’s newest product, Fotoshop – created by filmmaker, Jesse Rosten. [...]

January 13th, 2012 5:53 am

Wanna be beautiful? Just use Fotoshop! | brittanysaturn.com
So refreshing!

January 13th, 2012 7:25 am

Paula Macfarlane
Why did they not include any of Oprah’s pictures in the commercial (before and after)? I know all of her pictures in the cover of Oprah Magazines are ALL photoshopped! She is as ugly as hell in real life…….

January 13th, 2012 7:44 am

fayrdancer
[...] by Adobé from Jesse Rosten on Vimeo. Share this:TwitterFacebookEmailPrintMoreDiggLinkedInRedditStumbleUponLike this:LikeBe the [...]

January 13th, 2012 7:52 am

Introducing the ULTIMATE beauty tool… Fotoshop by Adobé « Death by Dress Code
aren`t you afraid that Adobe might sue you for product defamation or whatever their complaints will be?

January 13th, 2012 8:08 am

Aello
You did _NOT_ make this video! Jesus… the BRILLIANCE.

Maybe she’s born with it… nawwwwww, I’m pretty sure it’s Photoshop.

All I can say is it must hurt to be you. Stellar just bursting at the seams.

January 13th, 2012 8:50 am

Jen
The questions begs, “Why did it take so long for some one to do this?” The answer is: Because it needed to be done brilliantly! Thank you from someone who uses photoshop and who has been photoshopped!

January 13th, 2012 9:17 am

julia
[...] last video is just…funny. [...]

January 13th, 2012 10:26 am

Blogs I’m Reading Today « Corn Free Lifestyle
Loved this!
Had to post a link to my blog.
Thank you!

January 13th, 2012 10:30 am

Cecilia
Wanted to post to Facebook, but the auto title kind of gives away the punch line. If it were titled something like “Amazing beauty secret!!!” the reveal would have a greater impact.

January 13th, 2012 10:52 am

Dan
Ahh! DoughBay! Where can I get a bottle??? I’m 65 and can easily pass for 64. (57 if you are drunk.) I do NOT want to look like I’m 50, 40 or 30. Been there, lucky to have escaped. Will Adobe clear up what happens to the elbows around age 25?? That’s an area that can’t be altered yet……

January 13th, 2012 11:01 am

Melanie Wood
[...] Jesse’s original blog [...]

January 13th, 2012 11:05 am

Fotoshop by Adobé
ABSOLUTE GENIUS !!!

January 13th, 2012 11:09 am

Dario Roberto Quintos
I was thinking the same thing but didn’t have time to change it before the video took off like a rocket.

January 13th, 2012 11:45 am

jesse
[...] Full Blog Post Here [...]

January 13th, 2012 12:09 pm

A Good Laugh To Get Over Your Anger - Fotoshop By Adobé
[...] Jesse Rosten’s powerful critique of society’s standards of beauty. [...]

January 13th, 2012 1:04 pm

Photoshop by Adobé - [VIDEO]
[...] This commercial isn’t real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

January 13th, 2012 1:20 pm

Fotoshop by Adobé | thoppp.com
Once again. You get it.

January 13th, 2012 2:53 pm

Rob
[...] http://jesserosten.com/2012/fotoshop-by-adobe This entry was posted in Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. [...]

January 13th, 2012 2:54 pm

Oh yea; It’s real
This made me so happy. Thank you from the bottom of my heart!

January 13th, 2012 3:18 pm

Eviltwinjen
Very clever and so very true,great work,loved the bit at the end “Maybe it’s maybelline”going to share this,well done to you all.

January 13th, 2012 4:02 pm

Paul Maconachie
Absolutely wonderful! I love the jokes in there with the Ph0t0shop tools from the app. Healing brush… Cracks me up. I have definitely passed it on.

January 13th, 2012 6:55 pm

Karisma
Love it, it’s brilliant and true

January 13th, 2012 7:06 pm

Eva
What’s the music?

Loved it.

January 14th, 2012 8:46 am

Kjelle
Fantastic! I’ll be using this when I teach an upcoming Health (body image) unit. Does anyone know if there is a male version, or something similar, out there?
Thanks )

January 14th, 2012 10:34 am

Brenna
That was genious! This should be shown to TV exes, seriously

January 14th, 2012 11:07 am

Mia
Freakin’ brilliant! It will be passed on.

January 14th, 2012 11:43 am

Mary Austin
Great job! This country has the most warped vision of the “ideal” woman. Now do one of how they photoshop the guys. I laugh when I see some of the guys and their abs.

January 14th, 2012 2:15 pm

Connie Hudson
[...] out this faux-commercial made by Jesse Rosten. His quote about his video? “This commercial isn’t real, and neither are society’s [...]

January 14th, 2012 5:18 pm

Don’t Buy The Hype | Formerly Skinny
THANK YOU for making me laugh out loud and TWO my favorite part…ah DOB baaay

Totally brilliant and needs to be seen by EVER RE ONE.

STAT!

January 14th, 2012 10:38 pm

Tracye
[...] As a bit of attribution, more information about this video can be found at Jesse Rosten’s website. [...]

January 15th, 2012 1:07 am

Its funny ’cause its true » @Diacre
[...] saperne di più (sul video, non su Fotoshop) fatevi un giro sul sito di Jesse Rosten, il regista. Like this:LikeBe the first to like this [...]

January 15th, 2012 5:05 am

Fotoshop by Adobè | MezzoPieno.net
[...] Jesse Rosten – Fotoshop by Adobé. Valora esto: comparte.TwitterFacebookCorreo electrónicoLinkedInMe gusta:Me gustaSé el primero en decir que te gusta esta post. Etiquetas: contrapublicidad, realidad [...]

January 15th, 2012 10:22 am

Jesse Rosten – Fotoshop by Adobé « Art Nimbo
You are AWESOME! From the bottom of my daughter’s psyche, I thank you!!!!!!

January 15th, 2012 3:21 pm

Karl Goldfield
I recently shared this on my Sunday Funny post.

http://ducharme.cc/its-funny-cause-its-true/

Thanks to everyone’s hard work for putting this together.

January 15th, 2012 9:26 pm

Daryl Ducharme
[...] neither are society’s standards of beauty.” Original article link with behind the scenes. http://jesserosten.com/2012/fotoshop-by-adobe Be Sociable, Share This With Others! Posted in Blog Tags: adobe, beauty, celebrity, [...]

January 15th, 2012 10:03 pm

Fotoshop by Adobé - Glamour & Fashion magazines best friend | United By Photography
[...] Fotoshop by Adobé haben ja sicher auch schon wieder alle gesehen, aber je nun. Großartigkeit muss verewigt [...]

January 15th, 2012 11:04 pm

Natollies Blog | Montagmorgenlinks
[...] like the same photo just photoshopped. I laughed to myself. Then I made this video.‘ by Jesse Rosten (function(){function a(){var [...]

January 16th, 2012 2:32 am

Fotoshop by Adobé (Fake Commercial)
This is brilliant! I’ve shared with all my friends on facebook. It’s absolutely priceless. Thanks for creating!

January 16th, 2012 3:17 am

Amanda
[...] JesseRosten.com) addthis_url = [...]

January 16th, 2012 8:53 am

Mystery Monday: The Fotoshop Button, Or How I Learned to Hate My Life As a Graphic Designer | Ex-Boyfriend
This is funny!! I work for a company that only does websites for salon and spa only. This fits right with them.

January 16th, 2012 11:45 am

Alverto Gardea
I am 22 years old and have had an eating disorder for ten years. I have recently left hospitalization; without institutional help I now must attempt to reframe my thoughts – a big part of that is reframing the fake images blasted into my brain by the media. I wanted to laugh and cry and sing when I saw this. I want everyone in the world to see it.

January 16th, 2012 12:12 pm

Bethany
[...] is the story behind the “commercial” that hasn’t yet made it to prime time [...]

January 16th, 2012 1:51 pm

Create Your Perfect Body Image With “Fotoshop” | Words To Sweat By
You are a genius. Seriously.

January 16th, 2012 1:54 pm

Marney
Brilliant, brilliant, brilliant. I have sent this link to every photographer and female I could think of.
Did I mention brilliant?

January 16th, 2012 2:12 pm

Aboud Dweck
Great video.

Wish you had called it: FauxDoeShop

(”doe” to get the right sound for that syllable, although I guess it is also kinda related to this video as “doe” would be “female deer”)

January 16th, 2012 3:43 pm

GaranceD
You are fucking brilliant. This is honestly one of the best things I’ve ever seen and I spend waaaaay too much time online. Bravo

January 16th, 2012 6:26 pm

Em
[...] commercial video made by Jesse Rosten , so funny! Everyone knows that perfect plastic doesn’t exist, but everybody wants to looks like [...]

January 17th, 2012 1:27 am

Adobe Photoshop Makeup Parody by Jesse Rosten | Marketing Addicts
This is brilliant!

January 17th, 2012 2:21 am

Tracy
This was awesomely hilarious!! I’m sharing it on Facebook!

January 17th, 2012 5:21 am

Apryl
[...] Look Glamourous!holiday glamFotoshop by Adobé (Adobe)JUDY COLLINS – In My Life (1966)SCAPEGOAT-parasite glamor-Holiday Glam Makeup Tutorial : [...]

January 17th, 2012 8:51 am

Fotoshop by Adobé (Adobe) - Look Glamourous!
[...] but I am also very aware of how fucked up the industry is. Hence, why I love this video created by Jesse Rosten Share this:Email Posted by geekigirl at 1:45 [...]

January 17th, 2012 10:45 am

Fotoshop by Adobé by Jesse Rosten
Very good! Congratulations

January 17th, 2012 11:07 am

Paloma Monção
[...] Revolutionary Beauty Breakthrough! [...]

January 17th, 2012 12:15 pm

This video is BRILLIANT. | Bloom!
[...] A full post with behind the scenes footage can also be found here http://jesserosten.com/2012/fotoshop-by-adobe. [...]

January 18th, 2012 3:20 am

Two great (and different) viral videos this past week :: Media Lightbox Blog
Hi Jesse,
I just posted this video to our FB and Twitter fans at goodforyougirls.com. We are constantly trying to bring to light the false beauty images our customers see. It’s bad enough that grown women still believe this hype but it’s unfortunate that companies don’t understand the psychological damage they are sending to girls between the critical ages of 9 and 12. A job well done!

January 18th, 2012 7:24 am

Kim Grustas
This is one of the best video i’ve seen recentely they should diffuse this video in highschools…maybe life there will be lil less superficial and that the great values of life will be back. Really good job !!!! Sry for poor english, i’m french

January 18th, 2012 9:32 am

Moussehead
You deserve every accolade here!
Great work!!! … and great social commentary.
If you’d ever like to “jam” on videos for a new concept for humanity … please visit earthiansociety.com and contact me.
Thanks.

January 18th, 2012 10:35 am

deejay
THANK YOU! I’d assume everyone in the world realized how much retouching was done to models in commercials and print advertising…male and female alike, but obviously, many people don’t and they run out to buy whatever product will bring them “happiness” through long lashes or full lips.

January 18th, 2012 3:05 pm

Deann
[...] This commercial isn’t real, neither are society’s standards of beauty. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

January 18th, 2012 10:25 pm

Fotoshop by Adobé | Acute Reality
nice work, funny, but hey, photoshop operator photoshopped out of credits…

January 19th, 2012 1:35 am

Lu C
[...] jesserosten.com 您可使用 Facebook 或底部的系統留言: [...]

January 19th, 2012 2:15 am

革命性美肌產品《Fotoshop by Adobé》廣告短片 - 網上潮流雜誌 ‧ CLOTHIC
My new favorite beauty product!

January 19th, 2012 11:00 am

Sarah Harper
[...] out this hilarious video on “FOTOSHOP” from Jesse Rosten, a California based film [...]

January 20th, 2012 3:00 am

Fotoshop by Adobé | the dee list
Hilarious!! I used to work for a magazine AND a beauty brand…… and though we don’t use photoshop heavy handed, there a lot out there who do! I posted it http://thedeelist.org/2012/01/20/looking-perfect-with-photoshop/

January 20th, 2012 3:03 am

Deepa
[...] Fotoshop by Adobé Jokes and jokes and jokes and jokes. (via Evan Stremke/twitter) [...]

January 20th, 2012 4:33 am

friday blinks – 1/20/11 « designblinks
[...] How To Make Yourself Beautiful Jesse Rosten (Thanks, [...]

January 20th, 2012 6:25 am

6. Helpful Hints « Tikkunista!
[...] de Fotoshop, le tout dernier produit de la gamme cosmétique Adobé… On peut la visualiser en ligne. À titre de comparaison, le spot de Dove invitant au même type de réflexion est également [...]

January 20th, 2012 6:50 am

Fotoshop par Adobé, parce que vous le valez bien… | GEM
This is so damn funny! And sadly true but I am lmao!

January 20th, 2012 2:45 pm

Lizzie
[...] One girl’s video parody of the use of photoshop in the beauty industry [...]

January 20th, 2012 8:34 pm

Weekly news round-up–11/20 | Upstream
219 Comments … and all of them positive. Now THAT’S amazing!

January 21st, 2012 3:25 pm

JB
As a mother and as a woman, thank-you. I love this and have shared with everyone. This is a very important message told with humour and intelligence.

I just love the “pro-pixel intensifying fauxtanical hydro-jargon microbead extract featuring nutritive volumizing technology” – it’s hard to pick a favourite part of such a great video though.

January 21st, 2012 9:39 pm

Wendy Jolliffe
[...] fotoshop-by-adobe Like this:LikeBe the first to like this post. This entry was posted in design, fashion design, photography by merveyildiz. Bookmark the permalink. [...]

January 22nd, 2012 8:05 pm

Foots hop by Adobe |
[...] regardless, today you get a link to Jesse Rosten’s stunning Fotoshop by Adobe video. It’s not my content or in any way affiliated with MA101, and as far as I know I’ve [...]

January 22nd, 2012 11:51 pm

Fotoshop by Adobe « Misanthropology 101
[...] Reclama este realizata dupa toate regulile in materie, ironizand modul in care vedetele folosesc tools-urile pentru a slabi instantaneu si a-si elimina toate defectele. Mai multe amanunte aflati de aici. [...]

January 23rd, 2012 12:27 am

Photoshop by Adobé. O reclama care parodiaza lumea fashion | Gadget Report
Please post another video with a Spanish translation. You can reach a global audience in Latin America and Europe where most young women do not speak/understand English. To make it really easy, I’ve already translated it for you. Thank you.

¡La introducción de la siguiente revolución en belleza!

Prepárese a experimentar un todo nuevo usted.

¡Es usted! Perfeccionado.

Diga adiós a líneas finas y arrugas y hola a labios llenos, ojos brillantes, y pestañas esto nunca se termina.

Y esto es justo el principio.

¡Transforme su mirada de la manera los famosos hacen, con este secreto de industria de belleza esto está disponible ahora por primera vez alguna vez!

La introducción de FOTOSHOP por Adobé.

Finalmente mire el modo que usted siempre ha soñado.

La diferencia está clara.

Justo una aplicación de Fotoshop puede dar usted resulta tan dramático ellos son casi poco realistas.

Use el Cepillo que se Cura para apuntar defectos en su fuente borrándolos simplemente.

Pro-Pixel intensificación fotanical hidro-jerga extracto de microbead infundido con tecnología voluminización nutritivo dejará tu cara virtualmente irreconocible.

¡Mi piel parece al plástico!

Tome el control de su color con Matiz/Saturación.

Utilice este avance fórmula para cambiar pelo, color de la piel, iluminar los ojos, blanquea los dientes, incluso ajustar su raza!

¿Cansado de enfrentamientos con tu cuerpo?

¿Deseo usted podría ser un golpe de gracia total?

Crear el “perfecto usted” con Liquify.

Reforme su cuerpo sin el gasto y los lío de la cirugía.

¿Por qué comer sano y hacer ejercicio cuando usted puede simplemente mirar como lo hacen ustedes?

Y la mejor parte es la siguiente: No va a frotar fuera!

Los resultados no mienten.

Imágenes como esta son todos Fotoshop.

La celebridad secreto de belleza, utilizados en casi todos los grandes revista está disponible ahora para usted.

Usted no tiene que depender de una imagen corporal saludable o respeto de sí mismo.

Ahora, ese es el poder de Fotoshop!

Hay sólo una manera de parecer a una verdadera modelo de portada.
Fotoshop por Adobé.

Tal vez ella nace con él.

Ahh, no, estoy bastante seguro de que es Fotoshop.

January 23rd, 2012 12:30 am

Michelle
[...] Reclama este realizata dupa toate regulile in materie, ironizand modul in care vedetele folosesc tools-urile pentru a slabi instantaneu si a-si elimina toate defectele. Mai multe amanunte aflati de aici. [...]

January 23rd, 2012 12:32 am

Photoshop by Adobé. O reclama care parodiaza lumea fashion | Showbizreport.ro
thank you for this, a revealing video which should be available to women, both young and old, who are desperately trying to be something they can never be without re-touching. I have written a song “Plastic People” which would SO go with it but don’t know how to get you to listen to it. Anyway, thanks again, Greetings from London.

January 23rd, 2012 5:44 am

Heather
[...] comedy spoof was created by filmmaker and commercial director Jesse Rosten to poke fun at the wide overuse of Photoshop on products and magazines, touting the power to create [...]

January 23rd, 2012 6:58 am

Star Wars dogs, the death of the LOL cats & more from the Viral Chart | Viral Ad Network Blog
HAHAHAHAHA: this is wonderful…have been seeing these ads all over and just knew they were photoshopped- thanks, I’ll send this to my granddaughter like I did this take on a wonderful “shoot” featuring a Dyson Vac: I can’t help watching it over and over and LMAO:

http://www.youtube.com/watch?v=V1tWeQoez8o

January 23rd, 2012 1:24 pm

Jan Porter
This is great! What a great mind and talent!

January 24th, 2012 12:33 am

Jane K
OMG u are my idol;);) keep it up, please continue with a equilavent project in the future!!!

January 24th, 2012 2:25 am

da-ugly-photogenic-princess
Wow! Well done! I plan on showing this video to my English Comp classes when we discuss Advertising and Rhetoric!

January 24th, 2012 9:55 am

Sarah
[...] Post on January 13th. I stumbled upon another video that I liked last week by Jesse Rosten called Fotoshop by Adobe. It highlighted the fact that all of the photos we see in magazines and on billboards have been [...]

January 24th, 2012 10:55 am

The Culture of Beauty « Au Naturel Essence
[...] marvelous piece is created by Jesse Rosten, and the reason behind creating it is described on his blog. The commercial is the answer to the modern beauty adds, which proclaim instant [...]

January 24th, 2012 11:05 am

See the truth, laugh at it! – Seven Topics
That is awesome dude thank you

January 25th, 2012 12:20 pm

Stephen
It’s funny (and not a little sad) because it’s true. Fauxtanical hydro-jargon… comedy genius!

January 25th, 2012 2:44 pm

Sadie
[...] Rosten came to my attention last week via his popular Fotoshop by Adobé spot. Jesse is skilful yet modest, with a great eye, loads of heart and a passion for film and [...]

January 25th, 2012 6:28 pm

Unplugged 31: Jesse Rosten | Motionworks
[...] [...]

January 27th, 2012 3:58 am

美しさとは？ | 台湾を軸に中国・アジアへの海外WEB進出支援！株式会社メディアウェイブ
I love this! It plays on every beauty product commercial trick there is – touched up pictures, made up ingredients and technologies, you name it. I laughed so hard I was crying. ‘My feels like plastic’ and ‘Even change your race’. Masterful!!!!

January 27th, 2012 11:03 am

Jen
[...] This video was enjoyed by quite few of us in the convent. It is funny but the underlying message is [...]

January 27th, 2012 1:37 pm

Day by Day » 7 Quick Takes
Very cool and beautiful work. Came across this and the rest of your wonderful website after seeing some of your other videos linked on faceboook.

You should consider submitting this to SIGGRAPH for the commercial competition.

January 28th, 2012 10:00 am

Anie
[...] En som tröttnade på detta ”Photoshop ideal” var filmaren Jesse Rosten så han gjorde en liten film som han kallar Fotoshop by Adobé. [...]

January 30th, 2012 3:47 am

It´s you perfected – Fotoshop by Adobé (Adobe) |
Love it! My elementary grade classes will be watching as part of their Media Studies class.

January 30th, 2012 7:16 am

rachel
[...] year. Director Jesse Rosten, however, kept the mood light on Friday by showing his now infamous “Fotoshop by Adobé,” a video he posted to the Web earlier this month. While the deft parody puts society’s [...]

January 30th, 2012 9:31 am

Studio Daily Blog » FCPUG Changes Name to Creative Pro Users Group
Zing!

January 30th, 2012 1:28 pm

Richard
I just did a blog on this today using myself as the subject and someone sent me the video. Hysterical.

January 30th, 2012 6:21 pm

Jai Catalano
[...] a week ago I was browsing the discussion boards at 365project and came across this YouTube video http://jesserosten.com/2012/fotoshop-by-adobe . I wet myself laughing, later I thought about it some more and its true women are raised with [...]

January 30th, 2012 6:32 pm

You are what you eat! « x4kiss
[...] behind advertiser’s overuse of photo editing technology. This spoof infomercial via filmmaker Jesse Rosten satirizes our society’s unrealistic expectations and obsession with beauty. “This [...]

January 31st, 2012 11:10 am

L. Frisch Photography » Blog Archive » Worth watching…
[...] Via: Jesse Rosten [...]

February 2nd, 2012 11:55 pm

Jaime Selva > Fotoshop by Adobé
[...] оригинал http://jesserosten.com/2012/fotoshop-by-adobe Tweet [...]

February 6th, 2012 4:04 am

Fotoshop by Adobé (Adobe) | Kudrart
this was hilarious…. BECAUSE it’s true!
Jesse, you are the real gem!

February 6th, 2012 6:23 am

Adriana
I laughed so hard, I cried! I’ve always wondered the same, to be honest, every before and after picture seemed the same, only redone using photoshop. Lol. Great stuff!

February 6th, 2012 8:09 am

Shaad Hamid
[...] Diego de Luna em Feb 7, 2012 • 09:11 Sem comentários TweetComercial muito bacana criado pelo Jesse Rosten, cineasta que mora atualmente no Norte da Califórnia. [...]

February 7th, 2012 4:12 am

DROPS #22 – Photoshop By Adobé | Marco Zero
[...] When it comes to my own photography, my photoshop philosophy is “just because you can doesn’t mean you should. Or event want to.” That’s why I only use photoshop in moderation. I want my photographs to radiate your personal beauty. I want to show off the beautiful person that you are. The real you. Not an idealized version yourself that’s so digitally perfected that it’s actually a lie. Just remember, even the supermodels don’t look like supermodels. Full post here with behind the scenes: http://jesserosten.com/2012/fotoshop-by-adobe [...]

February 7th, 2012 9:37 am

Reality Check: Even Supermodels Don’t Look Like Supermodels
Guess Adobe could buy off this commercial from you.Absolutely professional and Xllent

February 7th, 2012 4:39 pm

Anonymous
it’s awesome..really brilliant concept..i like it.
hopefully no more people too obsess to the beauty..

February 7th, 2012 7:31 pm

akhil
loved it… great video. shared on Facebook and all platforms I’m in.

February 9th, 2012 4:17 am

Goktug
[...] by Jesse Rosten This entry was posted in Information and tagged Bangor Boudoir Photographer, Bangor ME, body [...]

February 9th, 2012 2:44 pm

The Truth… | Hammond Photography
OMG this is incredible … a must see and laugh out loud funny!!!

February 12th, 2012 10:58 pm

Lucy
[...] is some more info: http://jesserosten.com/2012/fotoshop-by-adobe Share this:TwitterFacebookLike this:LikeBe the first to like this post. Published: February 17, [...]

February 17th, 2012 4:26 am

This Video is brilliant « samcarrick
[...] video by Jesse Rosten, worth a [...]

February 21st, 2012 6:59 am

Marie Keating Photography
[...] I have been working on health and beauty topics recently that have had me fretting about what we, as a society, are endorsing as beauty. Self-image problems are rampant and seem to cut across race, class, ethnicity and country. However, I believe I am not wrong when I say that I believe more women than men are caught in this trap. So when I saw this funny video, I felt it is well worth sharing to get the message out there. The video is sourced from http://www.jesserosten.com. [...]

February 22nd, 2012 5:50 pm

The Ultimate Beauty Secret « Stringing Words Together
[...] JesseRosten.com -Video and awareness of topic WebMD.com - Supporting statistics Dove.us - Supporting Statisics [...]

February 27th, 2012 10:04 am

Maybe It’s Maybelline, Maybe It’s Photoshop « Social Change through New Media
Out -freaking- standing!
FotoShop = Phunny
What is and where can I find the sliver material
used as the background?
Thanks

March 2nd, 2012 9:51 pm

Arthur
Brilliant! Brilliantly written and brilliantly executed! Congratulations!

March 3rd, 2012 3:46 pm

Deb Di Gregorio
[...] parody ad for “Fotoshop” cosmetics comes to us from filmmaker Jesse Rosten. Rosten says, “I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. [...]

March 6th, 2012 3:47 am

Society’s standards of beauty video parody for “Fotoshop by Adobe” « diaryofamagazineaddict
[...] weeks for him to revise in his giveaway time. It didn’t take prolonged for his feign blurb Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was common mixed times on Miss [...]

March 10th, 2012 2:38 am

Miract Beauty » Blog Archive » Sex, lies and media: New wave of activists challenge notions of beauty
[...] few more weeks for him to edit in his free time. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

March 10th, 2012 2:57 am

Moneymentos » Blog Archive » Sex, lies and media: New wave of activists challenge notions of beauty » Moneymentos
[...] weeks for him to revise in his giveaway time. It didn’t take prolonged for his feign blurb Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was common mixed times on Miss [...]

March 10th, 2012 3:37 am

Films like Miss Representation, America the Beautiful challenge media … | medicine advice
[...] few more weeks for him to edit in his free time. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

March 10th, 2012 4:07 am

Sex, lies and media: New wave of activists challenge notions of beauty « Breaking News | Latest News | Current News
[...] provoking. This last entry of hers, I love! It is a parody of a fictional beauty product, Photoshop, Adobé. You just have to see the video. It is hilarious…..and so very true! It is such a sad [...]

March 10th, 2012 6:40 am

Looks are everything? « Why we yell
[...] adobe photoshop [...]

March 10th, 2012 9:00 am

Storleken spelar ingen som helst roll! | Lizette
[...] few more weeks for him to edit in his free time. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

March 10th, 2012 9:51 am

HOT NEWS & ENTERTAINMENT » Sex, lies and media: New wave of activists challenge notions of beauty
Awesome! We desperately need messages like these in the media! When my daughter was born, 18 years ago, I was hoping that commercials like these would be a thing of the past. Needless to say, the media remains in the Stone Ages when portraying women. I now have hopes for a better future for my daughter. Please keep up the great work!

March 10th, 2012 11:33 am

Doris
AND, btw, didja notice, the professional ones that were photoshopped ALREADY were slim and beautiful? They are not only shoving UNREALISTIC down our throats, but also the belief that what is a healthy beautiful weight is now considered not good enough.
Thank you for this.

March 10th, 2012 3:10 pm

Josie
[...] weeks for him to revise in his giveaway time. It didn’t take prolonged for his feign blurb Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was common mixed times on Miss [...]

March 10th, 2012 3:12 pm

Sex, lies and media: New wave of activists challenge notions of beauty | High technology News
[...] recently found this spoof of a beauty product commercial, Fotoshop by Adobé, which explores a similar theme. I think it is extremely well done and worth taking a look. It is [...]

March 10th, 2012 9:20 pm

TechIntersect - True Beauty or Photoshop?
[...] few more weeks for him to edit in his free time. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

March 11th, 2012 3:48 am

Moneymentos » Blog Archive » Challenging our notions of beauty » Moneymentos
It took me a minute to catch on, but once I did, oh boy! Very cool. I’ve shared with my friends n fam. I do hope this new perspective about “beauty” filters to the top of pop culture even though we know it will kill advertisers and the media. People and their self esteem are more important than the bottom line–right?

March 11th, 2012 9:28 am

Jalan Robins
[...] http://jesserosten.com/2012/fotoshop-by-adobe Saint Patrick’s Day Baking Adventures [...]

March 13th, 2012 10:27 am

And The Next Big Beauty Craze Is… Photoshop? | YAKapparel.com Blog Spot
[...] friends and a few more weeks for him to edit. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

March 13th, 2012 10:10 pm

Activists challenge notions of beauty - LATEST NEWS – LATEST NEWS
[...] and a few some-more weeks for him to edit. It didn’t take prolonged for his feign blurb Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was common mixed times on Miss [...]

March 14th, 2012 3:54 am

Miract Beauty » Blog Archive » activists challenge notions of beauty
[...] and a few some-more weeks for him to edit. It didn’t take prolonged for his feign blurb Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was common mixed times on Miss [...]

March 14th, 2012 7:04 am

activists challenge notions of beauty | Blog for Beauty
[...] Fotoshop by Adobé [...]

March 14th, 2012 2:15 pm

beauty photography tips from fotoshop | Portland Family Photographers | Sapphire Studio | Family Portrait Photography | 97211
Awesome. I am going to share this with my clients
and friends and family that have daughters. Thank you!

March 14th, 2012 5:49 pm

Shelby Rice
I have shared this on FB- well done folks. I do want to paste my comment from my share though, especially as it relates to some of the comments above from those that work with or in the industry itself: “This is brilliant- the link to the ‘behind the scenes’ is a wee giggle too. So many comment that people-especially teens- need to see this to understand what an illusion media images are. I think instead of accepting that this is how things work, that we need to change things from inside the industry itself to destroy the use of illusion full stop. The unconscious translates that illusionary image as the expected norm- because it is bombarded with thousands of them every day. And I admit I am uncomfortable with Jesse’s use of models (as valid as they are of course,) over women who fit outside of that body type. Regardless the message is very clear. We have our work cut out for us.”

March 19th, 2012 5:26 pm

Lou
Excellent video! Had to share with everybody!

March 29th, 2012 12:51 pm

April Storm
This simple crazy stuff made brilliantly! Congrats!

March 30th, 2012 6:18 am

Richard WILSON
Brilliant idea. Amazing.

April 1st, 2012 9:32 am

Don Kim
[...] friends and a few more weeks for him to edit. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

April 1st, 2012 2:07 pm

Activists challenge notions of beauty | Zahidi News Center
Brilliant, and a great reminder that no one looks as good as those “beautiful people.”

April 4th, 2012 1:34 pm

michal
[...] friends and a few more weeks for him to edit. It didn’t take long for his fake commercial Fotoshop by Adobé to go viral after he posted it on vimeo in January. It was shared multiple times on Miss [...]

April 7th, 2012 6:12 am

Activists challenge notions of beauty | News & Newspapers
This video is sooooo Amazing!!!I’m a photo retoucher and this made me laugh so hard!Plus not only that..it is the TRUTH!Everybody should see this video!Good job!

April 8th, 2012 4:17 pm

Elisa Griffith
[...] Fotoshop by Adobé WILL Make You Perfect This entry was posted in Galerie. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. « nevver: Dan McCarthy roxxtwospirit: Holly & Farnoush Tattoos by Roxx TwoSpirit » [...]

April 11th, 2012 1:14 am

Fotoshop by Adobé from Jesse Rosten on Vimeo. photojojo: We’ve heard of Photoshop by Adobe, but have
[...] it may be a bit off-topic, but one of my favorite pins I just have to share is this link to Jesse Rosten’s hilarious video,Fotoshop by Adobé . It’s an infomercial spoof based [...]

April 12th, 2012 12:55 am

Pinterest Preview: Movable Hands, Penguin Treats, and More | Not Just Cute
[...] but this totally cracked me up. If you want to learn why Jesse made this movie, visit his blog here. You can also view behind the scenes footage and view some of his other [...]

April 14th, 2012 10:18 pm

Fotoshop by Adobé « The Senior Spot
[...] Fotoshop by Adobé – from filmmaker Jesse Rosten. Click through to his blog for a bit of explanation and a link to a behind-the-scenes video. [...]

April 16th, 2012 4:05 am

Day One Hundred & Seven | Merry Mahaffey
Not bad. The joke was worked to death by the time it was halfway over, but still, not bad.

April 17th, 2012 2:15 pm

Gorath
Finally, someone is telling the truth.

This should be aired as a real commercial by healthcare providers.

May 8th, 2012 6:42 am

Silvio from Berlin
I love the background music, I’ve looked everywhere for it. Can u give me a link to it? Thanks

May 12th, 2012 7:28 pm

Will
I wanted only the background music for this video

June 4th, 2012 7:15 am

Ítalo
[...] Hilarious! [...]

June 7th, 2012 3:44 pm

Hilarious! « Sexism Today
[...] Jesse Rosten, a filmmaker in Northern California, clearly loves and uses a apparatus as well, though was also struck by a stupidity of a ways it is mostly abused. “I was examination TV one excited night and stumbled on an infomercial for some beauty product,” Rosten writes on his blog. “The blurb showed before and after portraits, that to my eye, looked like a same print only photoshopped. we laughed to myself. Then we finished this video.” [...]

June 9th, 2012 2:11 pm

Photoshop Makeovers: How Can You Tell If Beauty’s Only Pixels Deep? | Miract Beauty
[...] Jesse Rosten, a filmmaker in Northern California, clearly loves and uses the tool as well, but was also struck by the absurdity of the ways it is often abused. “I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product,” Rosten writes on his blog. “The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.” [...]

June 9th, 2012 4:32 pm

Photoshop Makeovers: How Can You Tell If Beauty’s Only Pixels Deep? - 7Photoshop.com | 7Photoshop.com
[...] Jesse Rosten, a filmmaker in Northern California, clearly loves and uses the tool as well, but was also struck by the absurdity of the ways it is often abused. “I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product,” Rosten writes on his blog. “The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.” [...]

June 13th, 2012 4:46 am

Photoshop Makeovers: How Can You Tell If Beauty’s Only Pixels … - 7Photoshop.com | 7Photoshop.com
LOVE this video. It cracked me up! I also posted it on my health blog (with a link to your site). Healthy body image is so important, and advertising has such a profound affect on our lives. http://www.mindbodymusings.blogspot.com/2012/03/fotoshop.html

June 22nd, 2012 11:07 am

Kristen Campbell
Amazing poke at the industry! Funny but pointed! Love it! I am a photographer and it is crazy what we can do with an electronic image. Love that you point that out. People – especially teens need to see that what they see in the media is all an illusion! Thank you! This is amazing!

June 26th, 2012 6:55 am

read more
and so true … Nice parody!

July 9th, 2012 12:47 am

Roxana
Hilarious! Thank you for sharing the industry secrets!

July 21st, 2012 1:23 am

Laura Stroth
Thank you so much for sharing this…it is spot on!

July 30th, 2012 5:48 am

Angela Russell
[...] pal Monica shared this video with me. It’s a hilarious comment on the whole over-photoshopping and airbrushing culture. [...]

July 31st, 2012 12:40 pm

Miscellaneous Monday…on Tuesday | mthreestudioblog
Fantastic! I just assumed everyone knew all this until I introduced Photoshop to some teenage students who were perplexed that their idols are not as they appear. Your movie illustrates it beautifully…Thank you!

August 2nd, 2012 7:55 pm

Suzanne
[...] commercial isn’t real, neither are society’s standards of beauty.” – Brought to you by Jesse Rosten. Tweet Tags: activism, activist, advertising, air brushing, beauty standards, idealization, [...]

August 18th, 2012 3:59 pm

Fotoshop by Adobe -
Cool, like, umm, where can i buy it?

September 11th, 2012 6:25 pm

NickK
This is so great! It’s so beautifully produced too – looking like an actual advert makes it so much stronger. Fabulous! x

September 27th, 2012 3:44 pm

Love the Earth
[...] video, created by Jesse Rosten is hands down the best video I have seen in the last few [...]

October 28th, 2012 5:02 pm

The secret to flawless beauty… « starlit wishes & butterfly kisses
Hilarious! Thank you for sharing the industry secrets!

November 7th, 2012 3:42 am

Gebreide Jurken
Hilarious! I believe the best way to project important messages to a young audience is through humour. Still shocks me how many people remain oblivious to the capabilities of PhotoShop!

November 20th, 2012 5:20 pm

Sarah T
I cannot get over this commercial, it’s brilliant! I am dying to know what the song used was though. It’s possible it’s been mentioned in other comments, but I don’t really want to go through 300+
Great job, seriously award worthy!

November 28th, 2012 1:24 pm

Natalie
Love this! Humour is the best way to get these important messages across to Gen Y. I’ve linked this to a few of my art students and they love it!

December 4th, 2012 6:51 pm

Annie
[...] Jesse Rosten did an amazing job with this commercial. Get ready for the “Next revolution in beauty!” Fotoshop by Adobé. [...]

December 21st, 2012 1:57 pm

Fotoshop by Adobé • IceflowStudios Design Training
[...] and recently a parody video appeared on YouTube advertising a fictitious beauty product called “Adobé Fotoshop.” The video makes fun of photoshopped images, saying things like “one application of Fotoshop [...]

January 2nd, 2013 10:51 pm

Photoshopping the world’s perception of beauty « awnyer
[...] réalisateur Jesse Rosten a créé cette parodie de publicité, Fotoshop by Adobé, afin de se moquer des standards de beauté, et de l’industrie de la beauté. Le sujet est [...]

January 18th, 2013 6:18 pm

Fotoshop by Adobé « Curiosités de Titam
[...] a filmmaker and commercial director says this on his website: I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. [...]

January 30th, 2013 3:18 am

Cult Hub Magazine – Filmmaker Targets Beauty Industry in Viral Spoof – Adobé Fotoshop
[...] łapki, albo kilogram więcej niż byśmy chcieli? Na całe szczęście nowej generacji kosmetyki Adobé Fotoshop (nie mylcie z Adobe Photoshop – Profesjonalny program do obróbki zdjęć) przychodzi z [...]

February 5th, 2013 2:48 am

Adobé Fotoshop – ratunek dla niedoskonałości – Fotobum - blog
[...] http://jesserosten.com/2012/fotoshop-by-adobe [...]

February 5th, 2013 4:28 pm

Fotoshop by Adobé « Sexism Watch
Great concept. Beautifully executed. Is Fotoshop available at the pharmacy or is it a TV special?

March 4th, 2013 1:20 am

Andy Dolphin
I just have to say that this is the most brilliant thing I’ve ever seen in my life. In October of 2011 I was at SEMA in Vegas and was laughing with some friends about how many of them Photoshop their cars and other things and try to pass it off as the real deal. We were thinking how funny it would be if this very commercial existed. Imagine how happy I was when I found this a year ago!! I just passed it along to a friend who is learning Photoshop and figured I’d finally comment on how genius this whole commercial is. The whole internet is worth whatever problems it causes me because of this one video. You are a genius person and thank you so much for making something in my imagination a reality. Oh, and GET OUT OF MY BRAIN!!!

March 6th, 2013 8:45 am

Anthony
[...] Kitten – Fotoshop By AdobéMarch 4, 2013 By Kylie Sturgess Leave a CommentFull story over at http://jesserosten.com/2012/fotoshop-by-adobe /* /* Filed Under: Art, Little Kitten, Media Leave a Comment « Little Kitten – [...]

April 4th, 2013 9:13 am

Little Kitten – Fotoshop By Adobé
[...] “This commercial isn’t real, neither are society’s standards of beauty” Jesse Rosten, creator of Fotoshop by [...]

April 22nd, 2013 4:43 pm

20/04/2014: Dove Real Beauty Sketches | Fifty Two : 365
[...] “This commercial isn’t real, neither are society’s standards of beauty“ Jesse Rosten, creator of Fotoshop by [...]

April 22nd, 2013 4:45 pm

Dove Real Beauty Sketches | Tales From My Closet