March 26th, 2010
The iPad is on its way and the HP Slate is not far behind. I am equal parts excited and terrified to see how these devices will change the way we consume media (hint: revolution). Already we’re seeing publishers and advertisers flock to the iPad. Many magazines that have been print-only since their existence now have the opportunity to immerse their readers in interactive video, sound, and motion. So, if you shoot video, how can you prepare for this brave new world? Get yourself an L-bracket.
I’ll explain. Traditionally, books and magazines are in a portrait orientation and film and TV are landscape. You don’t read books on your TV and you don’t watch movies in a magazine, until now. With the advent of the iPad (and other handheld computing devices), the lines between print and motion media are being blurred. Books AND movies can now be consumed on the same device. A device you hold in your hand and flip any way you wish.
With the iPad, there’s really no longer a landscape limitation for video. Maybe you want your vid to appear full screen in portrait mode? Maybe you need a long, tall video banner-ad on the side of a digital magazine page? I think we’re going to start seeing a lot more vertically shot video soon. The simplest way to get a portrait orientation out of your video camera is to flip it. Flip it good. So get yourself an L-bracket and get shooting (if you shoot with a fixed monitor you might want to also get yourself a neck brace and a chiropractor).
Last weekend I shot some vertical beach scenes. These were shot on Red with a Canon 10-22mm.
All this vertical footy got me wondering what some of this might look like as an iPad magazine cover. So I did a little Sunset Magazine mock up. Sunset Mag, if you’re reading this, call me. We’ll talk.