March 26th, 2010
The iPad is on its way and the HP Slate is not far behind. I am equal parts excited and terrified to see how these devices will change the way we consume media (hint: revolution). Already we’re seeing publishers and advertisers flock to the iPad. Many magazines that have been print-only since their existence now have the opportunity to immerse their readers in interactive video, sound, and motion. So, if you shoot video, how can you prepare for this brave new world? Get yourself an L-bracket.
I’ll explain. Traditionally, books and magazines are in a portrait orientation and film and TV are landscape. You don’t read books on your TV and you don’t watch movies in a magazine, until now. With the advent of the iPad (and other handheld computing devices), the lines between print and motion media are being blurred. Books AND movies can now be consumed on the same device. A device you hold in your hand and flip any way you wish.
With the iPad, there’s really no longer a landscape limitation for video. Maybe you want your vid to appear full screen in portrait mode? Maybe you need a long, tall video banner-ad on the side of a digital magazine page? I think we’re going to start seeing a lot more vertically shot video soon. The simplest way to get a portrait orientation out of your video camera is to flip it. Flip it good. So get yourself an L-bracket and get shooting (if you shoot with a fixed monitor you might want to also get yourself a neck brace and a chiropractor).
Last weekend I shot some vertical beach scenes. These were shot on Red with a Canon 10-22mm.
Beach Verticals from Jesse Rosten on Vimeo.
All this vertical footy got me wondering what some of this might look like as an iPad magazine cover. So I did a little Sunset Magazine mock up. Sunset Mag, if you’re reading this, call me. We’ll talk.
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45 Comments | Trackback | Tags: Red, vertical, video
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45 Responses
Dude. Your the man!
March 26th, 2010 2:29 am
Derek Sine
[...] image itself could be some sort of video loop. Jesse Rosten, a photographer in California, created the video mockup below of what a cover of Sunset Magazine might look like on the iPad (see video [...]
March 26th, 2010 7:21 am
Reimagining The Magazine Cover For The iPad | Venture Capital & Angel Investors Lists News and Jobs
[...] image itself could be some sort of video loop. Jesse Rosten, a photographer in California, created the video mockup below of what a cover of Sunset Magazine might look like on the iPad (see video [...]
March 26th, 2010 7:42 am
Reimagining The Magazine Cover For The iPad — Technology Blog By ShaileshPatel.Net
[...] image itself could be some sort of video loop. Jesse Rosten, a photographer in California, created the video mockup below of what a cover of Sunset Magazine might look like on the iPad (see video [...]
March 26th, 2010 7:59 am
Reimagining the Magazine Cover for the iPad | Stocks and Sectors
[...] image itself could be some sort of video loop. Jesse Rosten, a photographer in California, created the video mockup below of what a cover of Sunset Magazine might look like on the iPad (see video [...]
March 26th, 2010 8:35 am
Weblog » Blog Archive » Reimagining The Magazine Cover For The iPad
[...] tja Printies, da seht ihr echt alt aus. Klar, ist nur ein Entwurf, hier von dem US-Fotografen Jesse Rosten. Trotzdem: wir freuen uns schon verdammt auf solche [...]
March 26th, 2010 8:47 am
Video auf Magazin-Cover: so könnte das auf dem iPad aussehen
[...] image itself could be some sort of video loop. Jesse Rosten, a photographer in California, created the video mockup below of what a cover of Sunset Magazine might look like on the iPad (see video [...]
March 26th, 2010 8:49 am
Reimagining The Magazine Cover For The iPad | BrettMBell.com
Jesse your are now on TechCrunch: http://techcrunch.com/2010/03/26/magazine-cover-ipad/
March 26th, 2010 9:55 am
Van
[...] image itself could be some sort of video loop. Jesse Rosten, a photographer in California, created the video mockup below of what a cover of Sunset Magazine might look like on the iPad (see video [...]
March 26th, 2010 10:47 am
Reimagining The Magazine Cover For The iPad | Digital Tablet News
[...] image itself could be some sort of video loop. Jesse Rosten, a photographer in California, created the video mockup below of what a cover of Sunset Magazine might look like on the iPad (see video [...]
March 26th, 2010 3:10 pm
Reimagining The Magazine Cover For The iPad | CanHazBlog.com
[...] image itself could be some sort of video loop. Jesse Rosten, a photographer in California, created the video mockup below of what a cover of Sunset Magazine might look like on the iPad (see video [...]
March 26th, 2010 8:35 pm
Daily50.com » Reimagining The Magazine Cover For The iPad
[...] Jesse Rosten a photographer from California came up with a mock up video which shows, how magazine covers on iPad might look like. He took a example of Sunset Magazine and came with video embedded below : [...]
March 26th, 2010 9:55 pm
iPad Magazine Cover Mock Up | iPad Blog
http://ipad.planet5d.com/2010/03/advertisers-flocking-to-the-ipad/
March 26th, 2010 11:47 pm
Pablo Korona
[...] Magasiner: Endnu et bud Af Edtwodth, iPadBloggen.dk | Udgivet: 27. marts 2010 | Via Jesserosten.com | [...]
March 27th, 2010 1:02 am
iPad Magasiner: Endnu et bud | iPadBloggen.dk
[...] Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 2:21 pm
» What will iPad magazine covers look like?
[...] Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 2:55 pm
What will iPad magazine covers look like?
[...] Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 3:01 pm
What will iPad magazine covers look like? | iAppleShare.com - Know everything about Apple products.
[...] feed) on Mar 27th 2010 at 5:00PM Jesse Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 3:01 pm
What will iPad magazine covers look like?
[...] Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 3:01 pm
What will iPad magazine covers look like? | Tech News Ninja
[...] under: iPad Jesse Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 3:02 pm
What will iPad magazine covers look like? | oQlz Blog
[...] under: iPad Jesse Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 3:05 pm
What will iPad magazine covers look like? – ComputerUser.ca
[...] under: iPad Jesse Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 3:19 pm
What will iPad magazine covers look like? | Touch the Apple
[...] Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 3:29 pm
What will iPad magazine covers look like? | Free iPad - One Time Offer!
[...] [Via] [Source] [...]
March 27th, 2010 3:40 pm
Verso “il verticale”. « iPadNews – Tutte le News di Apple iPad Italia
[...] Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 3:47 pm
What will iPad magazine covers look like? | iPad accessories
[...] under: iPad Jesse Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 4:47 pm
What will iPad magazine covers look like? | Design City
[...] thinks. He made and awesomely looking mockup of Sunset Magazine. There are a loads of it on his site so make sure you check it out. Categories: iPad Tags: digital publishing, iBooks, iPad, iPad [...]
March 27th, 2010 5:06 pm
The iBlog » Magazine covers on iPad
[...] Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 5:41 pm
What will iPad magazine covers look like? | AppCrazed - App Reviews, News and Accessories
[...] Rosten, a executive in Northern California, asked himself what a repository cover upon a iPad should demeanour like. He came up with a incredibly honeyed Sunset Magazine ridicule up above. Jesse records which until [...]
March 27th, 2010 6:56 pm
What will iPad magazine covers look like? « News « Apple News Fan Page
[...] Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 27th, 2010 9:14 pm
Apple-Overload! » What will iPad magazine covers look like?
[...] Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 28th, 2010 3:55 am
What will iPad magazine covers look like? « Apple News Daily
[...] Rosten is a video professional and wonders what the iPad will do for magazine covers. It is now possible to feature full motion video right on [...]
March 28th, 2010 5:55 am
TouchWonders» Magazine covers on the iPad
[...] Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 28th, 2010 8:24 am
What will iPad magazine covers look like? · computer hardware prices
[...] reflexión la que plantea Jesse Rosten en su página, acerca de las implicaciones de la llegada del iPad, las posibilidades que ofrece para la [...]
March 28th, 2010 12:34 pm
Revistas y vídeo en el iPad
Looking Good!
http://videomaker.com/community/blogs/videonews/2010/03/7337-going-vertical/
March 29th, 2010 11:12 am
Derek Sine
[...] o fotógrafo Jesse Rosten começou a pesquisar meios simples para criar revistas interativas, e publicou um vídeo que mostra como uma capa da Sunset Magazine poderia se comportar na tablet da Apple: [...]
March 29th, 2010 11:43 am
Vídeo: visualizando uma capa de revista interativa para o iPad | MacMagazine
[...] Rosten, a director in Northern California, asked himself what a magazine cover on the iPad should look like. He came up with the incredibly sweet Sunset Magazine mock up above. Jesse notes that until now, [...]
March 29th, 2010 11:37 pm
What will iPad magazine covers look like? : iBrowzz
[...] Update: I clicked around a littler further and found the blog of the creator of the second video. On Jesse Rosten’s blog he shares very similar thoughts regarding nontraditional video. [...]
March 30th, 2010 7:33 am
A Post in Which I Claim to Have Predicted the Future « Chris Koerner
[...] mock-up I’ve seen is of an iPad magazine supercharged with video. California-based director Jesse Rosten has been ruminating about how the iPad promises literally to reorient our preconceptions about [...]
March 30th, 2010 10:56 am
magazines come alive on ipad | Toby Sturgill | Principal/Creative Director, Gradient Overlay
Nice! The iPad mockup looks pretty cool. And it looks like you’re famous now, too.
April 2nd, 2010 4:45 am
Dan P
thanks for this inspiration! great job!
May 1st, 2010 12:48 pm
Christian Anderl
[...] ha seguito queste direttive, ponendo la sua videocamera in verticale e presentando un mockup di una possibile copertina di un Sunset Magazine digitale (vedi video). Lanciando uno sguardo all’ultima copertina di Viv, una rivista online con 375.000 [...]
June 8th, 2010 4:11 pm
La rivoluzione dell'editoria passa attraverso l'iPad | uomoplanetario.org
I have been resisting buyinh a mobile device wanting it to do more. The iPad, at first impression , is that “more” for me. I will definately buy one at the first chance
June 9th, 2010 11:06 am
Omer Luescher
[...] image itself could be some sort of video loop. Jesse Rosten, a photographer in California, created the video mockup below of what a cover of Sunset Magazine might look like on the iPad (see video [...]
July 1st, 2010 12:37 pm
Reimagining The Magazine Cover For The iPad « Gadget Fee
[...] image itself could be some sort of video loop. Jesse Rosten, a photographer in California, created the video mockup below of what a cover of Sunset Magazine might look like on the iPad (see video [...]
July 6th, 2010 7:24 pm
Reimagining The Magazine Cover For The iPad