Archive for April, 2010
iPad Shopping
I wish I could say I was writing this post on an iPad. Alas, the Apple Fairy has yet to bequeath unto me the "ultimate mobile multimedia device" (Job's words, not mine). But instead of sitting around pining over my iPadlessness, I've decided to mock up another iPad "experience." I'm not going to say much about this one since it's pretty self explanatory. Combine the convenience of shopping online with the familiartiy of a print layout. Sprinkle in a dash of novelty in the form of "living portraits" and wrap the whole thing up in a sleek, hand held device. I think this could be an interesting way to shop. The ...
Stop Motion, Stop
I've been itching to try some stop motion lately and luckily found a project that seemed suited to the technique. Here is a TVC I created for a women's health fair event (sidenote: TVC is industry-speak for "television commercial"). The challenge was to visually show a connection between "health, fitness, and fashion." Shooting stop motion allowed for some creative transitions that helped tie the three themes together. Notice there are no cuts in this spot. And now some technical details. We shot this on a blue paper backdrop. It was lit with a couple of kino four-banks from the front. I went with hot lights instead of strobes to eliminate any potential ...
April 20th, 2010 | Comment | Trackback | Tags: BTS, commercial, lighting, MKII, photography, video
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