Archive for January, 2010

Rolling Hills Casino – Bored Room

Rolling Hills Casino – Bored Room

Last spot in the Better to Play series. I just watched all four back-to-back and I must say I'm pleased with their consistency. Yay for branding. This spot was shot on Red and posted in FCP with some help from Magic Bullet and After Effects (for the motion graphics). I'm pretty sure the idea for this spot came from an episode of Arrested Development. RIP Arrested Development. We'll always have the banana stand. ...

January 12th, 2010 | 1 Comment | Trackback | Tags: , ,

On-axis Fill

On-axis Fill

Had a little free time last week so I pulled together an impromptu shoot with some friends. This was an experiment to test out some lighting setups with on-axis fill. On-axis light is light that is on the same axis as your camera lens; e.g. your on-camera flash. This kind of light illuminates everything very evenly, creating a flat, and generally unflattering image. It's akin to xeroxing your subject. The idea here is to create shadow and depth with some off-axis lighting and then let the on-axis ring flash (AB800R) act as a fill and lift those shadows out of the dark. Daniel (pictured) mapped out the the setups on his nifty Strobox ...

January 11th, 2010 | 4 Comments | Trackback | Tags: ,

Fashionista

Fashionista

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Fashionistas

Fashionistas

My wife is slowly teaching me what it means to be well dressed. Thus far I've learned: shoes and belt color should match, and denim does not go with MORE denim. During this little impromptu photo session with Lyn (wife) and Kallie (friend), I also learned that with you can never have too many layers. This is true in Photoshop, too. I'm all about the layers. I usually make a new layer for every step in the edit. Healing brush, dodge and burn, sharpening, curves - each major step lives on its own layer. And I always keep the original layer in the stack, too. That way I can go back if ...

January 4th, 2010 | 3 Comments | Trackback | Tags: , ,